Not only is it a reading space, but also a youth "activity field", a technology "experience field", and a parent-child "promotion field" - physical bookstores are exploring more new formats. From opening "youth night schools" to holding various cultural exchange activities, from focusing on selling characteristic books to exploring the integration of culture, business and travel, many physical bookstores are constantly expanding their business models, building their own brands, and meeting the spiritual and life needs of citizens and readers. In fast-paced cities, more and more physical bookstores are choosing to leverage their advantages and positioning themselves as "resting places" in the city, providing cultural spaces for nearby residents and readers who come from afar to relax and unwind. Entering the Red Chamber Public Library located in Xicheng District, Beijing, the former old cinema has been transformed into a three story reading space, integrating the library, public library, and physical bookstore. It has three functional zones: book collection area, reading area, and research area, making it convenient for readers with different needs to choose books and self-study. The staircase that used to have movie seats has transformed into a sofa for sitting and reading. It is reported that the Red Chamber currently has over 80000 books in its collection, and many renowned scholars and publishers have donated or entrusted their books to the library for safekeeping. The "Possible Books" bookstore, hidden in Qianchaomian Hutong, Dongcheng District, Beijing, is small in size but fully equipped with all five organs. Here, there are multiple areas for quiet reading and work, and the proud reader review from the host Zhao Chen is that 'you can sit for a whole day with just a book'. The rooms facing the street have been transformed into small exhibition halls, where free book fairs and art exhibitions continue to take place. In addition to books, customers can also purchase various cultural and creative products designed by independent artists, as well as hot and delicious buns, at "Possible Books". 'There may be books' empowers public spaces with culture, hoping to achieve harmonious coexistence between urban life and cultural arts through our transformation and operation. Zhao Chen told me that many places are now looking forward to replicating the experience of' there may be books'. In addition to reading, some bookstores have also become excellent venues for small cultural exchange events. Many "niche" dramas, movies, and poems choose to come to the "Code Word People" bookstore located in the Far East Science and Technology Cultural Park in Beijing to meet readers and audiences before their release. This bookstore holds about 100 events every year, with 20-50 people per event. Once, two events were held simultaneously upstairs and downstairs in the bookstore, "said the organizer Li Suwan, pointing to the staircase leading to the second floor, as if a continuous stream of readers were passing by. We have hidden wheels under our bookshelf. It's a bookstore during the day, but when we move it at night, it transforms into a venue for activities In Li Suwan's view, these activities not only provide a platform for young creators to showcase themselves, but also allow bookstores to gain more new readers, and "niche" creators and "niche" bookstores complement each other. The activity space with rich content is in the bookstore, where you can not only acquire knowledge through reading, but also participate in various courses to "recharge" yourself. After work, learning a musical instrument, practicing a few strokes of calligraphy, playing a few games of Go... The "Youth Night School" with a wide variety of courses provides young people with a cultural platform that integrates skills improvement, offline socializing, stress relief and relaxation functions, and is widely welcomed. On the supply side of night school services, the presence of Xinhua Bookstores in various places is quite impressive. According to statistics, there are currently over 40 Xinhua Bookstores offering night school courses in Shandong Province alone. In Qingdao, Qingdao Xinhua Bookstore mainly focuses on Qingdao Book City and Media Book City, combined with Xinhua Bookstore in Shibei District, Xinhua Bookstore in Licang District, Xinhua Bookstore in Chengyang District and other stores. It has conducted nearly a hundred night school courses, covering art and culture, psychological therapy, sports and dance, handicraft experience and other types. The Chinese Fragrance and Floral Art courses at Qingdao Book City Campus, as well as the Beauty and Calligraphy courses at Media Book City Campus, have all been held multiple times and are currently fully booked. The original intention of Qingdao Xinhua Bookstore's "Youth Night School" is to cultivate a young customer base, establish a fashionable image, and innovate sales models, which has also brought positive feedback to the bookstore's operation. Han Chaohui, Deputy General Manager of Qingdao Xinhua Bookstore, introduced that currently, the night school courses of various bookstores have served nearly 2000 target audiences, effectively increasing the evening customer flow of the stores. Next, we will provide more diverse course services based on user interests, and build 'Youth Night School' into a growth oriented social brand that radiates to young people around us, "said Han Chaohui. In addition to night school courses serving the youth group, many bookstores have also made special features for parent-child activities, children's study tours, and other content. Yuan Bookstore, located in Hefei, Anhui Province, was formerly known as Xinhua Bookstore in Sipailou, Hefei City. As a new generation of transformational bookstores created by Anhui Xinhua Publishing Group, Yuan Bookstore is exploring new business models and committed to creating a youth culture "activity field", cutting-edge technology "experience field", future world "gradual entry", and parent-child relationship "promotion field". For parent-child families, Yuan Book Company has designed and launched various activities such as weekly picture book reading, scientific experiment enlightenment exploration, children's detective script games, and intangible cultural heritage inheritance small classrooms. Long term activities such as winter and summer camps, mini librarian experiences, and overnight stays during winter and summer vacations are also deeply loved by parents and children. Since its opening on October 29th last year, the bookstore has planned and launched more than 200 cultural activities, attracting over 4000 visitors from the public. When it comes to Yuan Bookstore, it is also necessary to mention the overall design concept of the bookstore - breaking away from the traditional decoration style of bookstores, using digitalization as the underlying logic of the bookstore layout, and creating a highly technological "near future" smart scene. On the basement level of the bookstore, a 3D science fiction digital theme park can lead readers to "travel" to different scenes and immerse themselves in traditional culture; The four story "Star Burning Energy Element" has a construction area of over 3000 square meters, covering more than 30 digital sports projects related to Olympic competitions, providing a digital sports space that integrates culture, sports, technology, entertainment, and social activities for citizens and readers. The creation of new scenarios for immersive, experiential, and interactive consumption formats, especially the introduction of digital cultural and tourism projects, has led to a significant commercial agglomeration effect in bookstores. Since its opening, Yuan Bookstore has received over 400000 readers and generated revenue of over 10 million yuan Introduction by Zhang Di, Deputy Store Manager of Yuan Bookstore. High quality books are the foundation of a physical bookstore. While expanding new "gameplay", they are rooted in the physical book itself and serve as a solid foundation for its longevity. Zhao Chen, the manager of "Possible Books", said that the bookstore has put a lot of effort into book selection: by cooperating with publishing houses, it regularly introduces new books; Targeting the young literary and artistic enthusiasts who often come to bookstores, we have launched literature, poetry, and women's themed book lists. While attracting a loyal group of readers, the proportion of book sales has gradually increased. The "Code Word People" bookstore, which focuses on drama, poetry, and film, has introduced many new books in related fields. The bookstore's "bestseller" "Beijing and Dust" is a collection of sonnets, and the author Jiang Ting has participated in exchange meetings in the store, which has led to his connection with the bookstore. The organizer Li Suwan introduced that about half of this poetry collection was sold from the "Code Word People" bookstore after its publication. "We not only sell it ourselves, but also recommend it to bookstores across the country for sale. Some bookstores are limited by factors such as storefront size and cannot expand more activity space, but due to their creative book selection, they are also deeply loved by readers. The Spectator Bookstore, which covers an area of only 60 square meters, has been operating in Beijing's 798 Art District for 16 years. They start with "stock books" and rely on long-term cooperation with various publishing companies and booksellers to "mine gold" from books that have entered the market for more than six months, screening out physical books with unique perspectives, interesting content, and moderate prices for readers. Many books that were overlooked by the market due to their niche content or lack of marketing have become popular again in the book club, "said Wu Min, the manager of the Observer Book Club. At the same time, all the books exhibited by the book club have" sample books "available for readers to read for free. We hope to return the right to decide whether to purchase a book to the readers, "said Wu Min. Yonghe Bookstore, which opened in 2019, also adopted a "specialized" book selection strategy. Even before its opening, founder Peng Mingbang positioned it as a physical bookstore with a signature theme. It is reported that the sales of signed books by Yonghe Bookstore currently account for over 95% of the total revenue of the bookstore. Over the past five years, the bookstore has held more than 200 author sharing sessions, which have received widespread attention from writers and readers. Peng Mingbang said, "Nowadays, authors come to bookstores almost every day to sign books, sometimes even three or four authors come in a day. In total, the number of authors who come here to sign books should have exceeded 1000." Industry insiders analyze that the emergence of many new formats, whether it is creating a cultural space with atmosphere or playing with the various possibilities of "Bookstore+", is a timely response of physical bookstores to the needs of emerging market readers. As more readers choose to enter offline bookstores, in order to truly turn "traffic" into "retention", high-quality book selection is still the foundation of physical bookstores. (New Society)