Watch the Spring Festival Gala globally! More than 2600 mainstream overseas media will live stream and report on the CCTV Spring Festival Gala

2024-12-06

On December 4, the 19th ordinary session of the Intergovernmental Committee for the Protection of Intangible Cultural Heritage of UNESCO passed the review and decided to include "the Spring Festival - the social practice of Chinese people in celebrating the traditional New Year" in the UNESCO Representative List of Intangible Cultural Heritage of Humanity. The Spring Festival is the most profound, rich in content, with the largest number of participants and the widest influence of traditional Chinese festivals. It is also an important moment for bidding farewell to the old and welcoming the new, and for family reunion. Before and after the Spring Festival, people celebrate this most important traditional festival of the Chinese nation around the themes of bidding farewell to the old and welcoming the new, praying for blessings and good fortune, and reunion and harmony. The annual CCTV Spring Festival Gala is an indispensable cultural "New Year's Eve" for the Chinese people. It is the most watched TV variety show in the world recognized by the Guinness World Records, and has become an important symbol and bright card for spreading Chinese culture overseas. The Spring Festival is both Chinese and global. The 2025 CCTV Spring Festival Gala will continue to fully leverage the advantages of "ideology+art+technology" integration and dissemination, once again offering the world a globally shared Spring Festival cultural feast. Recently, CCTV has signed multiple cooperation agreements with mainstream media in Peru, Brazil, Nepal, and other countries. Through media cooperation mechanisms such as "Global Partners," CCTV continues to expand its overseas "circle of friends" and polish the CCTV Spring Festival Gala, a "golden film" that spreads Chinese culture and promotes cultural exchanges. CGTN (China International Television) English, Spanish, French, Arabic, Russian channels and 81 language external communication platforms will collaborate with more than 2600 overseas mainstream media in countries and regions such as the United States, Canada, the United Kingdom, France, Germany, Italy, Spain, Hungary, Russia, Kazakhstan, Australia, New Zealand, Peru, Brazil, South Africa, Kenya, the United Arab Emirates, Thailand, Nepal, Malaysia, etc. to live broadcast and report on the Spring Festival Gala of the Year of the Snake, welcoming the joyful and auspicious Year of the Snake with global audiences. (New Society)

Edit:Momo    Responsible editor:Chen Zhaozhao

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