As an emerging economic form, the Starry Sky Economy has developed rapidly in recent years, with the emergence of Starry Sky tourism destinations and campsites. In Shapotou, Ningxia, a hotel built in a deep pit in the desert is highly favored by tourists. Ms. Wu, a tourist from Guangdong, was very excited because she couldn't get a room before. She quickly booked it while there were few people in winter, hoping to see what the starry sky looks like at night in the desert. The hotel has a stargazing valley where you can clearly see the Milky Way, as if you are in the midst of a sea of stars. After watching the stars, Ms. Wu also took her child to participate in parent-child projects such as Starry Sky Lecture and Starry Sky Creative Woodblock Painting. Although Shapotou used to have unique natural scenery, the development of the tourism industry also faced the dilemma of insufficient traditional resource advantages and slow industrial transformation and upgrading. How to break this deadlock? They turned their gaze to the dazzling starry sky above their heads. Ningxia has unique conditions for stargazing: with an average of nearly 300 days of clear weather per year, low light pollution, high sky and clear clouds, it is an ideal place for stargazing. A bold idea emerged - to create a "hometown of stars" cultural and tourism IP and develop starry sky tourism. At first, this idea was not favored by everyone. After all, starry sky tourism is still a niche market in China, and whether it can attract a large number of tourists is still unknown. Shapotou, Ningxia has begun to explore: planning and constructing stargazing hotels and campsites, regularly releasing stargazing indices, hosting stargazing themed events... More and more people are paying attention to this place and participating in stargazing activities. Along with the rise of Starry Sky Hotels, there are also various Starry Sky themed products. From starry sky tents and interesting egg houses, to unique homestays such as Earth Warehouse and Xingyue Residence, to deep experiential products such as starry sky dinners, starry sky performances, and starry sky lectures, the starry sky tourism industry chain in Shapotou is becoming increasingly perfect. While gazing up at the starry sky, the economy of Shapotou is also illuminated by this starry sky. According to relevant data, the added value of the service industry in Shapotou District, Zhongwei City, increased by 4.2% year-on-year in 2023. Among them, the retail sales of accommodation and catering industry increased by 11.3% year-on-year, which is 8.4 percentage points higher than the growth rate of total retail sales of consumer goods. The desert and the stars add radiance to each other and jointly weave a Xintiandi for the economic development of the stars. Similarly, the Dapeng New District in Shenzhen, located on the coast of the South China Sea, is using the starry sky as a pen to paint a desirable cultural and tourism picture. Dapeng New District, located in the southeast corner of Shenzhen, was only a tourist destination with natural scenery a few years ago. Although it has beautiful beaches and abundant natural resources, it lacks unique appeal and is difficult to stand out among many tourist destinations. However, with the introduction of the international dark night community concept, Dapeng New Area has found its new positioning - to build the first international dark night community in China and even Asia, and to develop the starry sky economy. After a series of scientific planning and careful construction, in March 2023, Shenzhen Xiyong Community successfully obtained the International Dark Night Community certification, becoming the first international dark night community in China and the second in Asia. Nowadays, the way people visit Dapeng New Area has changed. In the past, most tourists chose to visit beaches and forests during the day, while the nights were relatively quiet. Now, with the rise of the starry sky economy, the Dapeng New Area at night exudes a unique charm. On both sides of Tianwen Road in Xiyong Community, street lights are intentionally turned off at night to reduce light pollution and allow tourists to fully admire the starry sky. The Shenzhen Observatory has become a popular check-in point, where tourists can not only observe the magnificent starry sky, but also capture astronomical phenomena such as the Milky Way and meteors through professional equipment. Since Xiyong Community became an international dark night community, the number of tourists has significantly increased. Especially on weekends and holidays, many tourists come by car specifically to experience a romantic journey under the stars. Looking up at the starry sky, behind it lies the thriving development of the down-to-earth starry sky economy, which not only satisfies people's infinite imagination of the starry sky, but also becomes a new engine for promoting local economic transformation and upgrading. But to develop this industry well, relying solely on unique natural conditions is far from enough. The development of the starry sky economy cannot be separated from the guarantee of professional equipment and the improvement of supporting services. With the continuous improvement and popularization of astronomical observation technology, the places where people observe the stars and astronomical phenomena have expanded from observatories and planetariums to more places. Some companies and individuals have also begun to venture into the field of starry sky economy, providing professional stargazing equipment and guidance services. The application of technologies such as virtual reality (VR) and augmented reality (AR), as well as the hosting of events such as the Starry Sky Forum, art exhibitions, and concerts, have also brought more innovative experiences to stargazing enthusiasts. In a peaceful valley in Xinglong County, Chengde, Hebei Province, there is a characteristic town with astronomical science popularization as its theme - Xinglong Star Watching Town. This place is far away from the hustle and bustle of the city, and the sky is clear as water, making it an ideal place for astronomical observation. The core of the town is the Xinglong Observatory of the National Astronomical Observatory, which has world-class astronomical telescopes and is a holy land for astronomical research. In order to bring this mystery and magnificence to more people, the town has introduced international hotel brands, providing star rated services and equipped with a professional astronomical technology museum, allowing tourists to enjoy comfortable accommodation while also gaining in-depth knowledge of astronomy. In addition, the town has carefully planned and launched activities such as the Starry Sky Forum and Starry Sky Photography Art Exhibition, bringing visitors a richer experience. The comprehensive services and diverse activities are also important reasons why Dapeng Xiyong Community can attract traffic. Many homestays here have launched astronomical and stargazing themed activities and services, such as setting up information dissemination channels to provide guests with the best time for astronomical observation at any time. With the continuous development of the Starry Sky Economy, Dapeng New Area is actively exploring more new cultural and tourism projects that deeply integrate with natural ecological resources, such as holding "unplugged" night concerts, night poetry recitations and other cultural activities. In the distant northwest border, Hami in Xinjiang will integrate the development of the starry sky economy with the advantages of local ethnic minority cultures and other resources. Here, tourists can participate in the "Ethnic Music Concert under the Starry Sky", gazing up at the stars and experiencing the unique charm of Kazakh music amidst the melodious sound of horsehead fiddle; You can also enter the "Starry Sky Photography Exhibition" and enjoy the beautiful scenery of Hami's starry sky captured by photographers with their lenses. In addition, Hami City has launched the "Folk Experience under the Starry Sky" activity, allowing tourists to experience the traditional Kazakh way of life while also gaining a deeper understanding of Hami's starry sky culture. The starry sky economy should not be limited to stargazing activities. In the process of rapid development of the starry sky economy, it also faces some challenges and problems. Whether bottlenecks such as insufficient supporting services, high environmental protection pressure, and lagging technological innovation can be overcome has become the key to whether the Starry Sky economy can continue to shine. With the acceleration of urbanization, the problem of light pollution is becoming increasingly serious, which poses a huge challenge to the development of sky observation and sky economy Meilin, the Minister of Astronomy at the Shenzhen National Climate Observatory (Shenzhen Observatory), pointed out that "how to protect the starry sky resources in the process of urbanization is a major issue faced by many places." To protect the starry sky resources, it is necessary to strengthen the prevention and control of light pollution. Don't let watching the stars become a fairy tale for our next generation, "Merlin suggested. Introduce relevant policies to limit urban light pollution, while increasing investment in starry sky conservation areas to ensure the sustainable use of starry sky resources. Faced with an increasing number of "star chasers", the supply and experience of the starry sky industry are also facing challenges. The effective supply of the current starry sky industry is still insufficient, and it is necessary to increase investment and build more high-quality starry sky tourism destinations and observation points. Li Xinjian, a member of the 14th Five Year Plan Expert Committee of the Ministry of Culture and Tourism and the Executive Director of the Capital Institute of Culture and Tourism Development at Beijing International Studies University, called on the government and enterprises to jointly invest in building a number of high-level starry sky tourism projects to enhance effective supply. Ma Yiliang, the chief accountant of the China Tourism Research Institute (Data Center of the Ministry of Culture and Tourism), believes that improving service levels and tourist experience is the key to the sustainable development of the starry sky economy. We should strengthen the training of professionals in the field of starry sky tourism, improve their professional quality and service level, and enhance the management and maintenance of starry sky tourism destinations to ensure a good experience for tourists. As an emerging economic form, the starry sky economy requires continuous innovation to maintain its competitiveness In the view of Wei Peng, a professor at the School of Economics and Management and head of the Department of Tourism Management at Southwest University, the Starry Sky Economy should not be limited to stargazing activities, but should be integrated and developed with other industries such as agriculture, sports, and culture to form a richer industrial ecology, bring diversified experiences, and enhance the added value of the Starry Sky Economy. (New Society)