In the era of 'facial recognition', who will protect the security of my facial information? According to media reports, in the face of excessive use and even abuse of facial recognition technology in public places, in 2024, the "Bright Sword Pujiang · 2024" special law enforcement action for the protection of personal information rights and interests in the consumer field in Shanghai will accelerate the pace of rectification and continue to tackle the goal of "no face recognition as the principle and face recognition as the exception" in public places. Personal information protection is a hot topic in the digital age. With the continuous improvement of people's awareness of rights and the gradual understanding of the potential problems of personal biological information collection, more and more people choose to refuse the ubiquitous face brushing behavior in their lives, and also begin to guard against various Internet behaviors that must be verified by face brushing. However, facial recognition is widely used in public places, collecting personal biometric information in various aspects of life such as payment, unlocking, opening doors, and entering stations. Therefore, achieving the goal of "no facial recognition as a principle" in public places is still a long and difficult task. In the past few years, facial recognition technology has been frequently abused, leading many individuals and even the general public to assume that personal biometric information collection is only natural. Of course, facial recognition is used in many aspects of life, and if people choose to refuse, it will consume a lot of personal energy, which also forces some groups to accept it. This forced acceptance makes facial recognition technology unable to be equated with "technology changing lives" at present. Looking back at past cases of citizen rights protection related to facial recognition, individuals are often in a disadvantaged position, which to some extent promotes the efforts of relevant parties to promote facial recognition. Therefore, it is necessary for the government to take the lead in carrying out special actions to protect personal information rights and interests in relevant fields. No one does not expect true 'technology to change life'. From carrying a wallet, cash, and credit card when going out for consumption in the past, to now being able to travel freely with just one mobile phone, people are able to accept any new technology that improves the convenience of life, which is also based on the security and reliability of current electronic payments. Currently, due to the promotion of facial recognition through various channels, people's personal biometric information is widely collected. This data, which is defined as sensitive personal information in the Personal Information Protection Law, cannot be guaranteed whether it is sufficiently protected and not abused. Previously, there were reports in the media that on certain online trading platforms, thousands of facial photos can be purchased for just 2 yuan, while over 5000 facial photos are priced at less than 10 yuan. In this round of special law enforcement actions for the protection of personal information rights and interests in the consumer sector, Shanghai has clarified several principles, namely "necessary for public safety", "legally based", and "achieving separate notification". This also indicates that no subject can arbitrarily set up personal biometric recognition capture devices, and it is necessary to obtain separate authorization for facial recognition behavior, so that personal information security can be protected in a targeted manner, and the general public in vulnerable areas can have more confidence when facing facial recognition and refusing to allow relevant subjects to set up facial recognition devices. At present, Shanghai has promoted the self inspection and rectification of "mandatory" and "abusive" facial recognition in more than 600 supermarkets, 6300 hotels, 70 public sports venues, 1200 swimming pools and fitness venues, 2900 public toilets, and 1400 vending machines throughout the city. Starting from the consumer sector to protect personal information is actually a necessary measure to focus on economic and social development and guide technology towards progress and goodness. (New Society)