Xinjiang Hotan Tuancheng: New Tides on Ancient Streets, Long Fireworks on Silk Road

2024-12-02

Tuancheng, located in the center of Nalbagh Street, Hotan City, Xinjiang, is actually a block composed of several alleys, although it is called a city. The alleys here are connected to each other, extending in all directions. This used to be the "Pigeon Alley" adjacent to the Grand Bazaar, where many poultry merchants selling pigeons and other goods gathered. Over time, the houses have fallen into disrepair and become synonymous with dirtiness and disorder. In 2016, after unified planning and renovation, the appearance of this place was completely transformed, with mosaic brick walls, wooden doors and windows, earthy brown bricks and tiles, arched skylights... like a fairy tale world. Pigeon Lane has also been given a new name - "Tuancheng", meaning "City of Unity". Cocoon Breaking: Transformed into a Fairy Tale City "Come on, come on!" Several "runaway princesses" dressed in Edeles silk ran towards them, stopped in front of the stairs of the Tuancheng family, and changed various poses for the camera. The "click click" sound of the camera shutter kept ringing. Tuancheng Renjia is a highly ethnic "Ayiwang" style building, and the narrow staircase at the entrance has become a popular check-in spot in Tuancheng. In the past, 'garbage was blown by the wind, and sewage was evaporated' here. When I was a child, whenever I said I came from 'Pigeon Alley', my classmates would laugh at me Subi Maipahong, the person in charge of Tuancheng Renjia Cuisine Restaurant, said, "Now, my home has become an internet famous restaurant, with a daily turnover of 7000 yuan when business is good." "People live upstairs, and shops are opened downstairs. We implement 'one household, one design', and the layout of the house is completely designed according to the wishes of the residents, with each household having its own unique characteristics," said Aihemaitijiang Rouzi, a staff member of the Tuancheng Renovation Command Office in Hotan City. Strolling through the Tuancheng, grape vines spread out from the architectural courtyards dominated by yellow "Ayiwang" characteristic residences and coexisting with various styles, crossing the streets and alleys. The originally narrow "Pigeon Bazaar" has transformed into a bright boutique store, where various resources such as Adelais silk, specialty cuisine, dried jade and fruit, and cultural and creative crafts have been activated and revitalized in the city. Huadie: Upgrading to a new business model, the "Grape Garden" homestay is a popular check-in spot in Tuancheng. Previously, locals were unwilling to come to Tuancheng, but now it's different Amina Gillilli, the head of the homestay, said that currently, there are 10 different types of rooms available for tourists to live in, and about 200 tourists come to the homestay to visit and check-in every day. Tourists can come in anytime when they get tired of playing, and we will also provide free Hetian specialty foods such as tea, pastries, dried fruits, etc Amina added. Amina converted her old house into a homestay, Subi converted her home into a restaurant, Dilinor Maitikulban opened a jewelry store and rented out two storefronts. In 2020, Hotan Tuancheng was successfully established as a national AAAA level scenic spot. Subsequently, under the guidance of the local cultural and tourism department, Hotan Tuancheng Scenic Area focused on the six elements of "food, accommodation, transportation, tourism, shopping, and entertainment" and upgraded its business format once again. Drawing inspiration from intangible cultural heritage such as Edeles silk, Hetian handmade wool carpets, Hetian traditional wood carving techniques, and Hetian medicinal tea making techniques, we aim to promote the integrated development of "tourism+". The scenic area has become an intangible cultural heritage street, and has also introduced trendy leisure and entertainment formats such as travel photography, music restaurants, coffee shops, and book bars Li Jiajia, secretary of the Party branch and chairman of Hotan Jade Cultural Tourism Co., Ltd., introduced that during the National Day holiday this year, the average daily number of tourists in Hetian Tuancheng exceeded 30000, and the tourism consumption income reached 9.2565 million yuan, driving 686 business operators. More than half of young consumers come from other places, "said Li Jiajia. Here, you can not only find the "old three treasures" (Adeles silk, handmade wool carpet, Hotan Jade) and the "new three treasures" (Uygur medicine, cistanche deserticola, ass hide glue) of Hotan, but also experience the new product, Yudu Caoji Siwu Uygur tea, which combines the manufacturing technology of Hotan herbal tea with FMCG milk tea, and is loved by tourists. Blossom: The night has not come yet to light up the night economy. The night market food stalls on both sides of the food culture street in Hetian Tuancheng Scenic Area have already been in place. Yogurt Zongzi, Roasted whole lamb, Shouzhufan, Roasted Baozi, etc. are full of fragrance and make people salivate. The Tuancheng at night is so lively, with flashing lights, music playing, watching exciting performances, and experiencing the unique cultural atmosphere. It's really great Ms. Zhang, a tourist, exclaimed excitedly. Since the beginning of this year, Hotan City has taken "Fireworks City" as its brand core, vigorously developed the night economy, and launched a series of exciting activities such as night performances, night play, and night cycling. Zulipikar Tohe is an old resident of Tuancheng, who sells the specialty snack "grilled eggs" at the night market. Many tourists from other places come to my house specifically to eat grilled eggs, earning 500 to 700 yuan a day, "he said. Thanks to its outstanding performance in nighttime cultural and tourism consumption, Hotan Tuancheng Scenic Area has been successfully selected as an autonomous region level nighttime cultural and tourism consumption cluster area this year. Even during the off-season of tourism, the number of regular tourists remains at seven to eight thousand per day, "said Niu Childhood, the first secretary of Xinquan Community in Nalbagh Street, Hotan City. In addition, Tuancheng has also established a live streaming base and opened live streaming accounts such as "Adaxi Kuai Lai" and "Adaxi Selection", allowing tourists from all over the country to enjoy the night scenery and delicious food while also purchasing local specialty products. (New Society)

Edit:Momo    Responsible editor:Chen Zhaozhao

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