Vigorously promoting the exchange of old for new consumer goods is a major policy that benefits both enterprises and the people. Since the beginning of this year, the policy of exchanging old for new consumer goods has been continuously expanding and strengthening, and various regions have formulated implementation plans that are in line with central policies. According to data from the Ministry of Commerce, as of early November, more than 30 million people have participated in the trade in of consumer goods, driving sales of over 400 billion yuan. Currently, various regions and departments are seizing the time window, fully unleashing policy effects, and stimulating market vitality. Add more categories and include more consumer goods in the subsidy scope. "I have always wanted to buy a coffee machine, but I felt that the price was not suitable before and was reluctant to make a move. When I saw that Shanghai included coffee machines in the subsidy category, I quickly bought them back." Xiao Wu, a girl born in the 1990s, was interested in a fully automatic coffee machine. After invoicing, she paid with her phone and directly deducted 15% of the cost, which was 973 yuan cheaper. Xing Tian, the store manager of Suning.com in Pudong, Shanghai, told reporters that in October, after the addition of coffee machines and other categories to Shanghai's green smart home appliance consumption subsidy policy, coffee machine sales doubled compared to before. Under the combined benefits of trade in, energy-saving subsidies, and the 'Double 11' promotion, some household appliances and home goods have been discounted by 50%, and consumers have received tangible benefits. The overall store sales have increased sevenfold compared to before the policy was introduced Xing Tian introduced that many consumers originally only wanted to replace one household appliance, but seeing the affordable price, they decided to replace the entire set of household appliances. The awareness of green consumption has also been stimulated, and the sales of first level energy-efficient appliances in the store account for 90%. It is reported that after the expansion of consumer subsidy categories, the Shanghai household appliance and home furnishing trade in subsidy categories have reached 67 categories, covering 160000 product models, further enriching consumers' choices. Not only Shanghai, but also Shandong, Zhejiang and other places have included household appliances such as air purifiers and smart door locks in the subsidy scope; Chongqing has added new household appliances such as dishwashers, water purifiers, projectors, etc; Guangdong has added three categories of products, including mobile phones, tablets, and smart wearables, on top of the eight major categories of home appliance subsidies nationwide. It also encourages cities to include other types of products in the subsidy scope based on their actual situation, forming a province wide "8+3+N" product category for home appliance subsidies. Expanding coverage and allowing various consumers to enjoy preferential policies. The subsidy policy is tilted towards disaster stricken residents. The original price was 2124 yuan, but I only spent 1593 yuan, which is very affordable. Recently, at the "Yue Ji You Yue · Hui Gou Pingjiang" consumer goods trade in promotion event in Pingjiang County, Hunan Province, resident Chi Yongbo purchased a water purifier. This summer, many areas in Hunan have experienced severe flooding. According to the relevant person in charge of the Hunan Provincial Department of Commerce, according to the local implementation plan for exchanging old for new consumer goods, the subsidy ratio for purchasing residential upgrades, kitchen and bathroom renovations, smart homes, and aging friendly renovation products has been increased to 25% for disaster victims in severely affected counties and cities such as Pingjiang. The subsidy standards for car trade in are also higher than those for ordinary consumers. In addition to the disaster stricken population, special groups such as the elderly have also received policy support. In Hunan, 13 types of anti-aging products such as ventilators, nebulizers, and oxygen concentrators are included in the subsidy scope; Guangdong has also included the products required for home aging adaptation in the subsidy category, encouraging the improvement of the living environment for the elderly, eliminating safety hazards, and making their lives more comfortable, reassuring, and secure. Not long ago, Ms. Geng, a resident of Beijing, planned to purchase an air conditioner for her home to facilitate her parents to come and live. I don't have an old air conditioner at home, so I thought I couldn't participate in the trade in activity. After being reminded by a colleague, I realized that even without old appliances, I can still enjoy discounts, "Ms. Geng said. Ms. Geng is interested in an air conditioner with an original price of nearly 2600 yuan. Open the "Jingtong" mini program on your phone, complete personal information real name authentication, enter the special area to receive the Beijing home appliance trade in subsidy qualification, and then open the shopping platform to bind your account... After a few steps, the air conditioning price dropped to 2063 yuan, "saving more than 500 yuan at once," Ms. Geng was very happy. You can also enjoy discounts by purchasing new products directly The relevant person in charge of the Beijing Municipal Bureau of Commerce introduced that in August this year, Beijing issued implementation rules to strengthen support for the exchange of old appliances for new ones. Consumers enjoy immediate subsidies in the payment process, and product prices, enterprise discounts, and government subsidies are clear and explicit, enhancing consumers' sense of gain. In addition, enterprises can combine subsidy distribution and allocate their own consumption promotion resources to form an effective combination. It is reported that Beijing has adopted the "Jingtong" electronic fence to continuously monitor abnormal order situations and ensure the authenticity and effectiveness of subsidy eligibility. At the same time, sales enterprises are required to report the whitelist products and prices before selling, and set a floating upper limit based on the prices of the products in the past two months to prevent sales enterprises from "raising prices first and then subsidizing". In Chongqing, consumers who purchase new home appliances without old items can also receive subsidy coupons. Consumers can complete identity authentication through the Cloud QuickPass app, log in to the "Chongqing Home Appliance Subsidy Zone", apply for a home appliance subsidy qualification code independently, and pay through a dedicated channel to enjoy the corresponding subsidy. The local government also carried out policy promotion through television, radio, government official account and other channels, as well as community streets and participating businesses, to promote the old for new policy. In Shanghai, some merchants have also set up special sessions for elderly customers to explain product functions, increase manpower in the store, and promptly solve any problems that may arise with mobile payments. (New Society)