On November 21st, 2024, the China (Guangzhou) International Tea Expo (hereinafter referred to as "2024 Guangzhou Tea Expo") opened in Yangcheng. Zhang Xu, chairman of the World Tourism Alliance, member of the National Committee of the Chinese People's Political Consultative Conference and former vice minister of the Ministry of Culture and Tourism, Li Hong, former director of the Department of Public Services of the Ministry of Culture and Tourism, Huang Xizhong, second level inspector of the Department of Culture and Tourism of Guangdong Province, Zhang Sheng, member of the Party Leadership Group and deputy director of the Bureau of Culture, Radio, Television and Tourism of Guangzhou, Luo Zheng, deputy director of the Bureau of Commerce of Guangzhou, etc., as well as representatives from consulates general of Japan, Vietnam, Laos, Qatar, Türkiye and other countries in Guangzhou, industry associations, exhibitors, purchasers, media representatives, etc. attended the opening ceremony. The 2024 Guangzhou Tea Expo, with the theme of "Green Development and Cultural Revitalization", will be held from November 21st to November 24th in Zone B of the Canton Fair Exhibition Hall. According to on-site reports from Xinhua News Agency, the exhibition hall of the 2024 Guangzhou Tea Expo covers an area of 80000 square meters, with more than 600 companies from different countries and regions around the world participating, and is expected to attract over 100000 visitors. At the opening ceremony of the 2024 China (Guangzhou) International Tea Industry Expo, industry association representative Wang Qing stated in his opening speech that tea is not only a beverage, but also a source of pride for the Chinese nation, carrying multiple missions. At present, the Chinese tea industry is showing a good growth trend in production, circulation, economic and trade consumption, and other aspects. The 2024 Guangzhou Tea Expo, as one of the key events jointly organized by the Ministry of Commerce, the Ministry of Industry and Information Technology, aims to promote the development path of branding, quality, and internationalization, promote industrial technological innovation, tea industry brand building, and consumer market expansion, and accelerate the cultivation of new quality productivity in the tea industry. Later, Liu Zhonghua, an academician of the CAE Member and president of Hunan Normal University, delivered a speech via video. He stated that tea, as an important symbol of national culture, carries a profound mission of dissemination and is gradually integrating into the fields of cultural tourism and overall health. In addition, Guangzhou, as the cradle of tea commercial civilization, holds a pivotal position. In this context, the Tea Culture International Exchange Committee established by the China Mass Culture Association in Guangzhou will promote the inheritance and development of tea culture towards the international stage. Liu Zhonghua, an academician of the CAE Member and president of Hunan Normal University, made a speech. It is reported that more than 50 activities will be held during this Guangzhou Tea Expo, including tea art performances, tea culture lectures, tea tasting promotion meetings, "2024 the Pearl River Tea Party", "Ancient Charm · No Me Tea Party", and "The Fifth Joint Conference of Bay Area Tea Industry Presidents", to promote the popularization and spread of tea culture. After the opening ceremony, Wang Qing told Xinhua News Agency reporters that Guangdong is an important import and export port for Chinese tea. About 70% of China's tea leaves go global through Guangdong every year, not only developing the tea economy but also spreading Chinese tea culture to the world. The people of Guangdong understand, love, and know tea. Holding the Tea Industry Expo in Guangzhou is of great significance. We attach great importance to the Guangzhou market and hope to promote the high-quality development of the tea industry through the platform of the Guangzhou Tea Expo. "Wang Qing introduced the overview of the 2024 Guangzhou Tea Expo to the reporter from Xinhua News Agency. The reporter learned on site that more than ten domestic and foreign participating groups participated in this year's Guangzhou Tea Expo. Among them, the main domestic exhibitors mainly come from Jingdezhen in Jiangxi, Zijin and Chao'an in Guangdong, Zhenghe, Fuding, Ningde in Fujian, and Anhua in Hunan. At the same time, Haizhu District in Guangzhou also organizes tea merchants from Weng'an, Guiding, Dapu, Fengshun, Wuping, Qingyuan Qingxin District and other areas to participate in the exhibition. Many tea merchants not only innovate and launch tea products, but also actively promote Chinese tea culture to the world. The Tea Expo provides us with a great platform for showcasing tea products and promoting tea culture Zhao Huaxiang, the representative of Pu'er Tea Exhibitor, told the news agency reporter that "our tea making skills have been included in the 'United Nations Intangible Cultural Heritage List of Human Beings'. In the future, we will promote more Chinese tea overseas, so that people around the world will have a chance to learn about Chinese tea culture." Zhao Huaxiang, the representative of Pu'er Tea Exhibitor, told a reporter from the news agency that an exhibitor from Yunnan had participated in the tea expo for many years in a row, and constantly introduced the old to the new. Unlike previous years when we participated in the Tea Expo, this year we not only held offline exhibitions, but also used new media platforms for online promotion, allowing more people to understand tea products and learn about tea culture, "Gu Jinhao, the representative of ancient tea tree exhibitors, told Xinhua News Agency." In addition, we have combined many Chinese elements with tea products to create new cultural and creative products, promoting Chinese tea culture to better go global. "Gu Jinhao, the representative of ancient tree tea exhibitors, is worth mentioning that this year's Tea Expo also attracted exhibitors from countries and regions such as Argentina, Sri Lanka, Vietnam, Nepal, Laos, etc. This is my third time participating in the Tea Expo. Compared to before, I feel that the scale of this Tea Expo is larger and there are more activities, "Rajesh Shrestha, an exhibitor representative from the Consulate General of Nepal in Guangzhou, told Xinhua News Agency reporters." Nepal's tea is produced in the Himalayan region, and many people are very interested in our tea. The Tea Expo provides a very good platform for tea culture enthusiasts from all over the world to exchange ideas Rajesh Shrestha, the exhibitor representative of the Nepalese Consulate General in Guangzhou, also learned that this year's Guangzhou Tea Expo includes five exhibition halls: the Chinese Brand Pavilion, the Classic Pu'er Pavilion, the Hundred Tea Competition Pavilion, the Guangdong Folk Crafts Expo, and the Guangzhou International Coffee Expo. It covers various types of tea, tea sets, tea technology products, folk crafts, and coffee industry chain products, attracting many tea merchants, tea friends, and industry insiders to visit and exchange ideas. This is our first time participating in the 2024 Guangzhou Tea Expo. At the event, we learned about many varieties of tea and various ways of making tea, "Ms. Liu and Ms. Li, citizens of Guangzhou, told Xinhua News Agency reporters." Holding the Tea Expo can help more people understand Chinese tea, its history, and traditional culture. "Ms. Liu (left) and Ms. Li (right), citizens, said that the Guangzhou Tea Expo not only provides a platform for tea merchants from all over the world to showcase their products, but also provides an opportunity for tea culture enthusiasts to gain a deeper understanding of tea culture. The relevant person in charge of the organizer stated that the Guangzhou Tea Expo will continue to use tea as a medium to build a bridge for domestic and international tea industry exchanges and cooperation, and promote the sustainable and healthy development of the tea industry. (New Society)