In Pu'er City, Yunnan Province, known for its tea, the "City of Entrepreneurship" has become a new label for the city. Under the guidance of the local government and human resources and social security departments, returning talents have sparked a wave of entrepreneurship, and new industries and formats continue to emerge on the ancient Tea Horse Road. Empowering development through entrepreneurship, the ancient tea town is rejuvenating.
"The village is making great efforts to develop tourism, and our income is not only tea planting." Li Chengmei, a villager in Manhai Village, Lianzhu Town, Mojiang Hani Autonomous County, is busy serving tourists fresh ground tofu pudding. A year ago, she managed a "tofu pudding Yard" by transferring the idle homesteads of farmers in the village, so as to increase their income.
Due to the lack of roads and lagging development in the past, many villagers in Manhai Village have chosen to work outside. In recent years, Manhai Village has carried out the construction of green and beautiful villages and "entrepreneurial villages", integrating ethnic and intangible cultural resources, encouraging villagers to return to their hometowns and become business entities, and jointly creating tourism products such as "study tours" and "weekend tours".
We have tailored entrepreneurship plans for every household, allowing all villagers to share the dividends of integrated development of agriculture, culture, and tourism, "said Li Xiaoying, Director of the Human Resources and Social Security Bureau of Mojiang County. Manhai Village has introduced a rural intangible cultural heritage experience center, which has received 50000 visitors since its official opening in May this year, becoming a model" entrepreneurial village "for the development of rural tourism and local employment in Pu'er.
Entrepreneurship drives employment, and the "Entrepreneurial Village" in Manhai Village is a microcosm of the joint exploration of the "X+Entrepreneurship" new model by Pu'er City and the Yunnan Provincial Department of Human Resources and Social Security. Combining the advantages of natural, cultural, and high-altitude characteristic agriculture resources, both sides have explored diversified entrepreneurial models such as "green and beautiful countryside+entrepreneurship", "urban transformation+entrepreneurship", and "cultural tourism and health care+entrepreneurship" according to local conditions, to help more people start businesses and find employment at their doorstep.
Taking the renovation of old residential areas as an opportunity, Moonlight Community on Xiyuan Road in Simao Street, Simao District has improved its infrastructure and introduced operating companies to provide one-stop entrepreneurial services for entrepreneurs. Nowadays, the alleys are filled with trendy shops such as cafes, dessert shops, and buying shops, transforming old residential areas into fashionable entrepreneurial spaces.
The entrepreneurial atmosphere in the community is strong, which is very suitable for opening a shop and starting a business. Wei Gelina, who has been engaged in coffee business for many years, was one of the first merchants to settle in after the transformation of the community. She used the idle courtyard transformed into a coffee shop to become a popular check-in point on social media. Weigelina said that here, not only can you enjoy entrepreneurial support such as rent subsidies and skills training, but you can also participate in community brand co creation with like-minded entrepreneurs to jointly promote the development of the entrepreneurial community.
According to Bian Zixuan, the relevant person in charge of the Human Resources and Social Security Bureau of Simao District, the functions of Moonlight Community are constantly expanding, and more than 40 entrepreneurial entities have been gathered, covering multiple categories such as catering, coffee, baking, tea drinks, etc., driving employment for more than 150 people.
From the post station on the Tea Horse Ancient Road to the entrepreneurial town that can retain nostalgia, Nakoli Village in Tongxin Town, Ning'er Hani and Yi Autonomous County actively explores the "cultural tourism and health care+entrepreneurship" model, transforming natural and cultural resources into entrepreneurial advantages.
Starting a business at home not only increases income, but also allows more people to learn about Pu'er tea culture. Gao Shixing, who has been learning Pu'er tea making skills for many years, took advantage of the entrepreneurial momentum to transform his small courtyard into a Pu'er tea making skills experience center. Every day, about 30 tourists come to experience the process of making tea from a leaf to a cake.
Not far from the experience center, tourists are taking photos and checking in at a new Chinese style caf é called "Changting Wai". The operation of this shop cannot be separated from various entrepreneurship assistance policies, "said Li Dongjie, the manager of the coffee shop. The local human resources and social security department provided her with a 100000 yuan subsidized loan and irregular entrepreneurship training, which solved her problem.
According to statistics, there are currently 105 operating entities in Nakoli Entrepreneurship Town, which will receive more than 2000 tourists per day in 2023 and achieve a tourism revenue of 178 million yuan. Business formats such as homestays, coffee shops, and tea rooms have become important drivers for the integrated development of local agriculture, culture, and tourism.
Next, we will comprehensively improve the accuracy and effectiveness of entrepreneurial services, continuously optimize the entrepreneurial ecology of Pu'er City, and build Pu'er City into a livable and business friendly 'city of entrepreneurship', "said Cao Gang, Director of Pu'er City's Human Resources and Social Security Bureau.