As night fell, under the banyan tree on Tongxin Road Pedestrian Street in Tong'an District, Xiamen City, Fujian Province, citizens gathered together, waiting for the outdoor movie to start. In 2024, the China Golden Rooster&Hundred Flowers Film Festival is being held in Xiamen, and the popularity of the film and television industry in Tong'an District has attracted the attention of the industry. At the opening ceremony of the Golden Rooster Film Market held on the 13th, the district signed contracts for 25 cultural and film industry projects, covering multiple fields such as film and television bases, film and television overseas platforms, popular music festival brands, and film and television drama investments. The total planned investment is 3.05 billion yuan, and the investment results are impressive. During the film festival, Tong'an District organized a "weekend star gathering" activity under the big banyan tree in the pedestrian street of Tongxin Road in the old city for four consecutive days, showing films shot in Tong'an such as "China's Table Tennis Jedi Counterattack", and films nominated for this year's Golden Rooster Award Award such as "We Shake the Sun Together" and "Flying Life 2", so that the citizens can deeply feel the unique charm of film and reality while enjoying the good time of neighborhood harmony. At the same time, Tong'an District has also launched the "Light and Shadow Silver City" mini program, which integrates functions such as location promotion, film and television information, route customization, etc., to achieve the connection and three-dimensional presentation of film and television resources such as urban areas, ancient cities, ancient temples, rural areas, and overseas Chinese stations in the whole district. Through the promotion of mini programs, attract drama fans and tourists to "follow the camera to watch Tong'an" and witness the beauty of the integration of Tong'an's film and culture together. According to the relevant person in charge of Tong'an District, this year, with the influence of the China Golden Rooster&Hundred Flowers Film Festival, the district focuses on cultivating new gathering points of popular music, building a new platform for film and television to go to sea, expanding new space for the film and television industry, shaping new romantic coastal charm, introducing new forms of the ancient city to go out of the circle, promoting new integration of rural culture and tourism, making every effort to attract investment in the cultural film and television industry, accelerating the construction of a new pattern of modern cultural film and television industry, and leading the high-quality development of the cultural film and television industry. A romantic and fashionable new city, peaceful countryside, and quaint old streets and alleys... With a thousand years of historical accumulation, Tong'an has become a "multi-faceted" city and a natural "photography studio", attracting popular movies and TV dramas such as "The Tomato Rich Man", "The Beginning", "The Opponent", and "Unable to Hide Secretly" to come and shoot, making the "Tong'an element" frequently appear in popular movies and TV dramas. In 2024 alone, more than ten films and TV dramas will be filmed in locations such as Tong'an Daheng Street, Tongzicuo, and Huandong Romantic Line. The film and television projects signed at the opening ceremony of this year's Golden Rooster Film Market, such as "Hunting Moment" and "Cangfeng", will also be filmed in Tong'an. In addition to natural scenes, in recent years, Tong'an District has continuously improved the construction of film and television bases. The Tong'an (Yinlu Heavy Industry) Film and Television Base has attracted nearly 30 film and television works such as "Guardians of Time and Space" and "More Than Just Liking You" to come and shoot. With the popularity of movies and TV dramas, more and more fans and tourists are "chasing hot dramas to travel to Tong'an". How to transform the "traffic" of film and television into "retention" of tourism has become a topic being explored in Tong'an District. While seizing the dividend of popular film and television traffic, the district is exploring diverse development models such as "film and television+tourism", "culture+tourism", and "sports+tourism" to promote the deep integration of culture and tourism. (New Society)