After three years of sedimentation, Li Ziqi, a top video blogger, has suddenly returned and attracted the attention of the entire internet. And once updated, it becomes a "three in a row", which not only satisfies many loyal viewers, but also stimulates a strong interest in intangible cultural heritage among many passersby and netizens. Since 2015, Li Ziqi has begun to create food videos with an idyllic lifestyle, which has been recognized on the domestic Internet, causing many bloggers to learn to imitate. Some netizens also refer to her as the "gold medal publicity" because before the suspension of the update, she had about 14 million fans on a mainstream video platform overseas. Three years later, this number has even increased to nearly 20 million people. In the comments section, netizens from all over the world have watched her videos over and over again, longing more for the mysterious charm of the ancient Eastern country and looking forward to the return of this "rural girl" as soon as possible. Li Ziqi is like a mirror, reflecting the various ecology of the online world: on many online platforms, bloggers are always anxious about "fan base" and "exposure". In fierce competition, "stopping updates" almost means "losing followers", and even Li Ziqi cannot avoid such "curse"; The high degree of binding between "traffic" and "monetization" has also made the overall atmosphere of content production more impetuous. The Internet has a memory. Many netizens miss Li Ziqi. In fact, they are tired of noisy music, exaggerated words and strange embedded advertisements. Li Ziqi's focus on rural slow life and natural scenery has a unique charm, and his deep cultivation and innovation in intangible cultural heritage have brought a continuous stream of fresh materials. Is there another path beyond traffic and popularity? Li Ziqi's attempt has also shown many netizens the most authentic side of video creation - content is king. In the past three years away from the Internet, Li Ziqi "did her own thing in a cat's way". She said that she had visited more than 20 provinces and more than 100 inheritors of intangible cultural heritage. From learning various intangible cultural heritage skills to understanding the stories behind them, she is both an experiencer and a participant and supporter. In her new video, in addition to the iconic rural natural scenery, the production process of intangible cultural heritage artworks and the spiritual outlook of intangible cultural heritage inheritors run through the entire process. Through the wide "bridge" of the Internet, the impression of traditional culture is no longer just "tall", but also shows many unusual fireworks. As Li Ziqi said, 'This is an era particularly suitable for cultural dissemination,' and the key lies in how we 'step on some new footprints'. This requires creators to 'root themselves', such as Li Ziqi chopping wood and bamboo, raising silkworms and spinning silk in the video, and insisting on cutting paint even if allergic, which obviously goes beyond the scope of experience and brings strong resonance to the audience; We should also make good use of the internet as a medium, not being "carried away" by traffic, but finding suitable tracks. Intangible cultural heritage skills are scattered throughout the land of China, and as long as we dig carefully, even niche and unpopular ones can become "top tier". Shu embroidery, blue dyeing, lacquerware, horse faced skirts... cultural symbols are inadvertently recognized by the audience, triggering waves of barrage comments and likes. In fact, it is also inspiring video creators to create good content, innovate, and believe in the aesthetic power of the market and the audience. The rise and fall of cyberspace, even the "top stream" must be tested by time; The long river of history washes away the sands, but there are always some "treasures of intangible cultural heritage" that remain fresh over time. From the popularity of Chaoshan Yingge and Dance on short video platforms, to the frenzy of queuing up for cultural and creative refrigerator stickers, and now Li Ziqi's "strong return", we look forward to more "top internet celebrities" holding the hand of intangible cultural heritage, allowing cultural masterpieces to be seen and loved in a brand new way. (New Society)