As living fossils of agricultural civilization, traditional villages witness regional changes and contain strong nostalgia and cultural heritage. During his inspection in Anhui, General Secretary Xi Jinping called for strengthening the protection, inheritance, and utilization of traditional villages and buildings, and promoting the creative transformation and innovative development of excellent traditional culture. China has the largest and most valuable agricultural civilization heritage protection group in the world, providing a large amount of high-quality resources for the integration and innovation of culture and tourism. In recent years, many traditional villages have become popular, bringing fresh folk cultural experiences to tourists and driving local villagers to increase their income. However, in some places, great cultural resources are left unused, blindly demolishing the old and building new ones, and building snack streets in a swarm, turning traditional villages into "one village for every thousand", deviating from the proper meaning of protecting and inheriting them. Some places place a one-sided emphasis on cultural symbols, such as believing that the construction of horse head walls is Huizhou style architecture, leading to the proliferation of "fake styles"; In some places, commercial implantation is too rigid, and the products sold lack connection with the local area, losing their unique charm. Excessive commercialization and homogenization have turned "culture" into a gimmick, reflecting the developer's eagerness for quick success and instant benefits. This approach may seem to reduce the difficulty of development, but it is actually a great waste and harm to traditional village cultural resources, and it is also difficult to provide tourists with a good experience, which is not conducive to forming a good reputation. To protect and develop traditional villages well, we should still pay attention to systematic planning and have a more discerning eye. When formulating protection and utilization plans, not only should traditional buildings and cultural relics be included, but also natural landscapes, pastoral scenery, folk customs, etc., to enhance the overall planning. Pay attention to gathering the wisdom of all parties, especially the opinions of local residents, and avoid being disconnected from local culture and residents' lives. Digging deep into traditional village resources does not require excessive pursuit of "large and comprehensive" or "new and unique". Sometimes an ancient tree or a street corner may contain little-known historical stories that are worth refining and delving into. Instead of falling into the single mode of creating scenic spots and creating economic benefits, it is better to change the thinking, make the "small and beautiful" feature into an IP that attracts the eyes and gold, and guard the root and soul of local culture in subtle places. (New Society)