Competing for the Sky City Zhuhai and Exploring the "New Channel" of China Aviation Exhibition

2024-11-08

With the huge roar of airplanes, the "Blue Sky Festival" over Zhuhai once again attracted global attention. The 15th China International Aviation and Aerospace Exhibition (hereinafter referred to as "China Air Show"), which will be held from November 12 to 17, is ready to go. This airshow will have 1022 companies from 47 countries and regions participating, with overseas exhibitors increasing by 104% compared to the previous airshow. Countries such as Russia, France, the United States, Saudi Arabia, and Italy will participate in the exhibition in the form of pavilions. Many world-renowned aviation companies such as Airbus, Honeywell, Safran, and Embraer have turned their market opportunities to the China airshow. Zhuhai will bring a dynamic demonstration feast of cutting-edge equipment in "air, space, sea, and land". The "New Release" of the Airshow showcases new vitality. This year's Airshow will comprehensively showcase innovative achievements in China's aerospace and defense fields, and will also open the "China Airshow Second Exhibition Area" in Doumen Lianzhou for the first time, including the "Unmanned Ship Demonstration Area" and "Unmanned Aerial Vehicle Demonstration Area". Xiaopeng Huitian's "Land Carrier" unmanned aerial vehicle and other equipment will make their global "debut", "said Sun Jiefeng, Chairman and General Manager of Zhuhai Airshow Group Co., Ltd. 'New' can be regarded as a major feature of this year's air show. This year's air show has set up seven themed exhibition areas (pavilions), including the Low altitude Economy Pavilion, Commercial Aircraft Industry Pavilion, Civil Aviation Industry Exhibition Area, Commercial Aerospace Exhibition Area, New Materials and Applications Exhibition Area, Achievement Transformation Exhibition Area, and Provincial and Municipal Exhibition Area. The exhibits cover the entire field of "land, sea, air, space, electricity, and network", and a group of "high, precision, and cutting-edge" exhibits representing the world's advanced level are showcased collectively. Among the nearly 200 high-tech achievements to be exhibited by China Aerospace Science and Technology Corporation, 75% are first-time appearances, including Chang'e-6 probe, Long March 8A carrier rocket, Long March 12 series carrier rocket, etc. Wu Jiwei, spokesperson for Aviation Industry Corporation of China, introduced at a press conference that the company will highlight the achievements of new quality productivity development through key projects such as commercial aerospace, unmanned systems, and advanced manufacturing. More than 260 products will be showcased in a spectacular manner. We will showcase six major systems and over a hundred equipment exhibits at this air show Liu Shuangxia, Deputy Minister of the Party Building Department of China Aerospace Science and Industry Corporation, introduced that the group will also focus on showcasing high-quality products and professional technical capabilities in the aerospace field such as engines, radars, and inertial navigation. COMAC, AVIC, China Ordnance Engineering, China Ordnance Equipment, China Electronics Technology Group, and China Electronics will also exhibit new technological products, with the proportion of new exhibits ranging from 50% to 25%. Various star models, multiple types of carrier rockets, low altitude economic new products, and the world's first lunar back sample brought back by Chang'e-6... Hard core technology and major national heavy equipment will be seen everywhere at this year's air show, giving birth to a wave of new industries, new models, and new kinetic energy. The China Air Show will not only showcase the strength of a major country and China's achievements to the world, but also the flourishing development of China's new quality productivity characterized by high technology, high efficiency, and high quality. Creating an "International Model" for the China Air Show. This year's air show has set many historical records and opened up "one exhibition, three locations" for the first time. The Zhuhai International Air Show Center has opened 13 exhibition halls with an indoor exhibition area of 120000 square meters, which is 15 times that of the first air show; The newly expanded Jinfengtai performance area greatly expands the space for watching aerial performances. Among them, the number of overseas exhibitors increased by 104% compared to the previous air show, which better demonstrates the internationalization of China's air show. At present, the overseas exhibitors' "circle of friends" of China Airshow has expanded from 25 countries and regions in the first Airshow to 47 countries and regions. The arrival of overseas planes and flight performance teams has also raised the expectations of many viewers for the flight performance. Industry insiders believe that overseas exhibitors bringing the latest products and technologies to air shows for exchange not only promote technology exchange and cooperation between China and foreign countries, but also enhance the international vision, market awareness, and competitiveness of China's aerospace enterprises, playing a positive role in promoting industrial innovation and development, and China's aerospace industry going global. On the international stage of the China Air Show, the pace of China's aerospace products entering the world is gradually accelerating: at the 8th Air Show, AVIC Xifei signed a contract with the Laotian government for two Xinzhou 600 aircraft; At the 10th Airshow, a multi-purpose aircraft manufactured by AVIC Hafei was sold to the United States for the first time. Some media outlets have commented that this is a step for Chinese domestic aircraft to strive for commercial success in overseas markets. During the 14th Air Show, the Tianzhou-5 cargo spacecraft was launched and docked with the Chinese space station at the fastest speed in the world in two hours, making the best advertisement for the Long March carrier rocket exhibited at the air show; Commercial Aircraft Corporation of China (COMAC) announced at the air show that it has received 300 confirmed orders for the domestically produced C919 aircraft. The 14th China Airshow achieved a transaction volume of 39.8 billion US dollars. The China Aerospace Exhibition has grown into a platform for technology exchange, product sales, and business cooperation between China and foreign aerospace industries, and its role in promoting the development of China's aerospace industry and new quality productivity may become more apparent. With the opening of the Zhuhai Aviation Industry Park in 2008, the low altitude economy was soaring. With the help of the air show, Zhuhai continuously introduced major projects. At the 9th air show alone, the industrial park signed contracts for eight projects. On the first day of the 14th Airshow, a group from Zhuhai High tech Zone entered and connected with 220 enterprises. From January to August 2024, the aviation industry in Jinwan District, Zhuhai City achieved a year-on-year increase of 39.1% in the total industrial output value above designated size. The aviation industry chain has begun to take shape, and the number of aerospace enterprises has been increasing year by year. During this year's air show, it is expected that 14 local enterprises will participate in the exhibition in Jinwan District. At the end of 2023, Zhuhai proposed the strategic goal of building a "Sky City". This year is regarded as the first year of the "low altitude economy", and Zhuhai's goal is further clarified - to vigorously develop the low altitude economy and take the lead in promoting industrial scale development through the development of open systems in application scenarios. From the perspective of the industrial chain, Jinwan District, Zhuhai City has formed a complete production and manufacturing process for low altitude aircraft, from design drawings to soaring in the blue sky. Among the more than 10 low altitude economic related enterprises settled in Jinwan District, there are upstream companies such as AVIC Tongfei, which focuses on aircraft design research, and Guanglian Aviation, which mainly manufactures aircraft parts products; In the middle reaches, there are Longhua helicopters engaged in the research and development and manufacturing of large unmanned aerial vehicles, as well as Yihang General Motors specializing in flight training and aviation trade; There are also representative enterprises such as Yifei General Motors in the downstream aviation tourism helicopter leasing and tourism business. At present, Zhuhai High tech Zone has gathered more than 40 enterprises in the low altitude economy industry chain, and the industrial scale exceeded 4 billion yuan last year The relevant person in charge of the Science and Technology Industry Bureau of Zhuhai High tech Zone said. It is reported that Zhuhai High tech Zone, as one of the main battlefields for the development of low altitude economy in Zhuhai and a highland of scientific and technological innovation in the city, is seizing opportunities and accelerating the layout of new tracks for low altitude economy. As of now, Zhuhai High tech Zone has gathered more than 40 low altitude economic industry upstream and downstream enterprises such as NARI Radar and Seagull Flying Car, including 22 enterprises above designated size, with a production value of 4.245 billion yuan in 2023. At this year's air show, low altitude economy and commercial aerospace will be the focus. On the one hand, the air show will set up a low altitude economy pavilion, where a large number of low altitude technology companies will participate to showcase related products, services, and innovative application scenarios in the low altitude field. On the other hand, the air show will also closely focus on cutting-edge topics of low altitude economy, hold multiple conference and forum activities, deeply interpret industry development trends, share cutting-edge technological achievements, and actively build a professional platform for technical exchange and economic and trade cooperation through B2B business negotiation meetings, exhibitor roadshows, major signing events, and other activities. Chasing dreams and blue skies, the industry is moving towards innovation. It can be foreseen that the "Sky City" Zhuhai, equipped with the "strong engine" of the China Air Show, will soar towards accelerating the formation of an innovative economic structure and development model for the future. (New Society)

Edit:He Chuanning    Responsible editor:Su Suiyue

Source:Economic Information Daily

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