With the continuous heating up of Shanxi's tourism market, the cultural and tourism consumption market has shown unprecedented vitality. In the face of this hot trend, Jin Zhang, Deputy Director of the Shanxi Provincial Department of Culture and Tourism, stated at a press conference on the 7th that Shanxi will take a series of measures, including stimulating the vitality of cultural and tourism consumption, building a good cultural and tourism consumption platform, and creating high-quality cultural and creative products, to further optimize and expand cultural and tourism consumption scenarios, and help Shanxi tourism climb to new heights. Since the beginning of this year, the cultural and tourism market in Shanxi has been bustling with people, and the consumption potential continues to be released. According to statistics, in the first three quarters, 66 key monitored scenic spots in the province received a total of 80.9027 million visitors, a year-on-year increase of 13.83%; Accumulated ticket revenue was 2.557 billion yuan, a year-on-year increase of 14.55%; Accumulated operating revenue was 4.344 billion yuan, a year-on-year increase of 12.22%. At the press conference jointly held by the Propaganda Department of the Shanxi Provincial Party Committee and the Information Office of the Shanxi Provincial People's Government to promote high-quality development and deepen all-round transformation, Jin Zhang detailed the specific measures taken by Shanxi to promote cultural and tourism consumption. Jin Zhang emphasized that stimulating the vitality of cultural and tourism consumption is the primary task. To this end, Shanxi will support various regions in formulating diversified cultural and tourism initiatives to benefit the people, expand the supply of cultural performance markets, and promote the entry of performing arts activities into scenic spots, festivals, and consumer venues. At the same time, we will focus on the "cultural tourism+" and "+cultural tourism" models, actively develop various forms of tourism such as leisure tourism, rural tourism, and industrial tourism, in order to explore new consumption growth points. In addition, it will continue the popularity of "following Wukong to Shanxi" and frequently launch related product combinations and innovative formats, turning "traffic" into "sales volume". In terms of building a good cultural and tourism consumption platform, Shanxi has cultivated and created multiple national and provincial nighttime cultural and tourism consumption clusters and tourism leisure blocks, which have played a leading role in promoting the aggregation of consumption formats. Next, Shanxi will vigorously develop the nighttime cultural and tourism economy, promote the transformation of traditional commercial complexes into cultural and commercial complexes, and meet the diverse consumption needs of the people. Creating high-quality cultural and creative products is also an important part of promoting cultural and tourism consumption. This year, Shanxi has successively launched multiple popular cultural and creative products, such as "dough balls" and "Buddha companions", which are deeply loved by tourists. During the National Day holiday, cultural and creative products achieved significant results, with cultural and creative expenses accounting for 28.65% of tourists' shopping expenses. In the future, Shanxi will deeply implement the plan to revitalize traditional crafts, promote the combination of cultural tourism and the revitalization and utilization of cultural relics, support the development of cultural and creative alliances, accelerate the cultivation and growth of Shanxi's cultural and creative corps, and bring more cultural and creative products with Shanxi characteristics to tourists. Providing excellent cultural and tourism consumption services with dedication is equally indispensable. This year, Shanxi has approved multiple large-scale commercial performance events, which has effectively boosted the consumption of the host and surrounding areas. The Department of Culture and Tourism of Shanxi Province will continue to optimize its approval services, accelerate the approval process, and expand the concert economy. At the same time, we will strengthen cooperation with financial institutions, deeply implement the financial support for cultural and tourism consumption action plan, rectify market order, enhance the literacy of frontline practitioners, and create a high-quality consumption environment. (New Society)