Currently, the wave of digital revolution is deeply penetrating into the fields of agriculture, rural areas, and farmers in China. With the comprehensive implementation of the "Broadband China" and various "universal service" plans, the conditions of rural digital infrastructure in China have been significantly improved, and the development level of rural digital infrastructure and services has been effectively enhanced. Digital technology, digital scenarios, and digital culture are all regularly crossing boundaries and breaking boundaries, playing an irreplaceable leading role in promoting the digital transformation of physical industries and achieving the organic integration of digital and physical aspects. Among them, the literary and artistic practice of new cultural formats, such as variety shows, games, and micro skits, is promoting the activation and inheritance of rural cultural heritage in a three-dimensional way, comprehensively creating a new pattern of rural development that is tailored to local conditions, rich in formats, and perfect in the industrial chain, and empowering a wider range of mobile Internet digital scenes with digital technology and digital culture to create greater social value in a broader world. With the deepening implementation of the rural revitalization strategy, rural themed variety shows have emerged as a new force. Rural themed variety shows such as "Farming", "Spring and I Meet in Qingxi", "Home in the Mountains and Rivers", "Small Shop on the Clouds", "Vibrant Us", "In the Fields of Hope", "Treasure like Countryside", "Rural Must Do", "Debut! Science and Technology Courtyard" are rooted in the fertile soil of rural life in China. They not only vividly capture the dramatic elements such as plot interaction and emotional communication of the relevant variety show guests, but also vividly reflect the real life in rural areas. With their authentic variety show scene and distinctive features, they allow the audience to concretely feel the genuine hometown sentiment and strong homesickness. Especially the recent hit "Flowers Bloom" has achieved an important innovation in the rural themed variety show mode. This variety show has created a stage for rural women from the perspective of new era rural women. 36 women from different backgrounds from all over the country, through non elimination and advanced mobility confrontation, have advanced and grown from three dimensions: agricultural energy, skills, and talents. They explore their potential in the show and ultimately realize their own value. Admittedly, the development of China's variety show model has gone through different stages, such as China's Hong Kong Taiwan model at the turn of the century, the European talent selection model at the beginning of the new century, and the Korean model in the mobile Internet era. Nowadays, the continuous emergence of rural themed variety shows represented by "Flowers Bloom" and "Spring and I Meet in Qingxi" fully demonstrates that China's variety show model has gone through a complete starting, climax, and settling and adjustment cycle after the hustle and bustle, and is beginning to find its own sense of form and rhythm. A strong sense of reality and realism has become a universal industry consensus. The dramatic conflicts in variety shows have also been well integrated with real life, and efforts are being made to eliminate the chronic problems of "suspended" performances in the previous cycle. In addition, multi-dimensional exploration and innovation of the "female oriented" variety show mode have begun to show strong development momentum in this theme. The frequent popularity of rural themed variety shows highlights their social significance. These literary and artistic practices not only directly help rural revitalization, but also build a new ecology of rural revitalization with mobile Internet as the core. Through traffic, platforms and other elements, they have explored new ways of rural revitalization, such as "variety+cultural tourism", "mobile Internet plus+rural tourism", and provided valuable practical experience and practice samples for the promotion of rural revitalization and rural cultural tourism nationwide. The artistic ecology of rural revitalization is gradually presenting a new aesthetic style. Obviously, rural revitalization has always played a crucial role in the overall strategic deployment of building a new development pattern. The continuous maturity of the artistic ecology in the production and dissemination of rural themed variety shows undoubtedly highlights the vibrant and unique vitality of China's digital culture in the context of rural revitalization. In the historical process of rural revitalization, digital culture will play a greater role and make greater contributions. (New Society)