Recently, the special stamp artwork of "Year of Yi Si" was officially unveiled. Zhang Wang and Pan Hu, starting from their respective professions, applied digital art to the design of the Snake Year stamps, presenting and interpreting traditional Chinese culture in a new way, hoping to distribute the new era of Chinese business cards to all parts of the world. Why was such a stamp designed, and what is the design concept? One of the designers, Zhang Wang, the head of the Department of Oriental Art at Nankai University, provided an in-depth interpretation. Digital technology nurtures digital technology, and as an integral part of social development, it is constantly being integrated into artistic creation. Zhang Wang said, "The design of this stamp combines digital technology into traditional painting and modern design ideas from beginning to end. The main stage is to use a digital tablet to create on the computer, which brings great convenience to subsequent improvement. Compared with traditional hand drawing, digital painting can more accurately adjust the design on high completion works. Zhang Wang explained, "From the initial draft to the final draft, I utilized the software advantages of multiple layers and files to fine tune various possibilities and compare the different forms of the Tengsnake design, constantly approaching the optimal solution." "Digital traditional Chinese painting is a part of Chinese painting, and the stamps designed this time are also an inheritance of Chinese painting. Each artist's application of digital technology is different, but Chinese painting always embraces and absorbs new technologies, which is conducive to the presentation of novel cultural expressions." In fact, the Snake Year stamps are not Zhang Wang's first stamp drawing creation, which nourishes traditional culture. Unlike the previous theatrical stamp works "Cantonese Opera" and "Huangmei Opera", Zhang Wang frankly stated that zodiac stamps have greater imaginative space and can carry richer cultural connotations, but how to integrate elements and balance presentation order requires repeated deliberation and polishing. When it comes to the creative concept of the Snake Year stamps, Zhang Wang said, "The artistic image of snakes has two sides, and it is not suitable to be too realistic when expressed on zodiac stamps." The soaring golden snake originates from one of the twenty-eight mansions and symbolizes national peace and auspiciousness. But snakes also have a natural aversion and sense of distance towards humans, so Zhang Wang combined folk art techniques in shaping the image, decorating the snake's body with the most classic Ruyi pattern, making the snake's image both classical beauty and affinity. Meanwhile, years of study and research have enabled Zhang Wang to instinctively incorporate Chinese elements such as Dunhuang and Yunjin into the color and line design of snake tickets. Following the "Five Color Method" for color design, highlighting the theme of "Abundant Grain Production", symbolizing China's comprehensive development and national prosperity on the road to rejuvenation; Red and yellow, which represent the Chinese style, are the main colors, with blue, ochre and other colors as auxiliary colors, reflecting the festive and peaceful atmosphere of the Chinese New Year. In order to maintain the unity of the style of the works, after Pan Hu integrated the design of patterns and colors, Zhang Wang further improved the lines of the two stamps using Chinese painting techniques. Although stamps are small, they carry rich cultural connotations. Our design prioritizes presenting element symbols that can be immediately interpreted, and there are also some design ideas that require viewers to ponder a little to increase the enjoyment. For example, the middle of the snake's body is like a positive infinite symbol, accompanied by cloud patterns on its body, meaning 'infinite good luck'. This image of the snake soaring has a long history in folk art and is naturally attractive to Chinese readers, "said Zhang Wang. The central image of this design is the "Golden Harvest" in the phrase "Snake presenting abundance", representing the fruitful achievements of the Chinese nation's continuous efforts. It is not only a symbol of a long agricultural civilization, but also a symbol of the abundance of modern Chinese granaries and goods. The color and styling elements of "harvest" are used in many important designs such as the national emblem and the group emblem. Incorporating them into the images of zodiac stamps also expresses the vision of national unity and rejuvenation. A small stamp of cultural interaction between China and foreign countries is not only a carrier of Chinese culture, but also promotes exchanges between different civilizations. When it comes to how Chinese works can be disseminated to the outside world, Zhang Wang said, "Combining Chinese and foreign cultures and finding resonance and resonance between different cultures is an attempt we have been making. As mentioned earlier, the winding posture of the snake body is like the symbol of infinity, which is an internationally recognized mathematical symbol. At the same time, snakes are also regarded as auspicious symbols in Indo European countries, which perfectly corresponds to the Tengshe culture in China." He added, "The inclusiveness and integration of Chinese culture are very strong. It is precisely because while developing itself, it is compatible with and contains other types of cultures, constantly achieves innovation and iteration, and is able to flourish today. How can Chinese civilization perfectly combine with contemporary spirit in the new century? Revitalize and engage in dialogue and exchange with other cultures around the world, Our persistent goal is to make the world understand China's story. Nowadays, the stamps designed by Zhang Wang and Pan Hu for the Year of the Snake are a new answer sheet (by Xinhua News Agency)