This year's "Double 11" online shopping promotion has kicked off. In order to safeguard the legitimate rights and interests of consumers and guide them to consume reasonably, recently, the Beijing Consumers Association, Tianjin Consumers Association, and Hebei Provincial Consumer Rights Protection Committee jointly issued "Double 11" consumption tips, reminding consumers to enjoy the fun and convenience of shopping while also being alert to some potential risks and problems. One is to choose a reputable and legitimate platform to avoid private transactions. It is recommended that consumers choose reputable and trustworthy e-commerce platforms with complete qualifications when shopping online. Before placing an order, it is important to understand the source, function, quality, price, after-sales service, and other information of the recommended products on the platform. Do not be misled by obvious low prices, and do not believe in induced marketing and scripted marketing such as tight inventory. Pay through the legitimate payment channels provided by the platform and do not transfer funds to personal accounts. The second is to clarify the discount rules and be careful of false discount offers. The third is to protect personal information, and caution should be exercised when scanning for rebates. Fourthly, do not click on unfamiliar links to avoid financial security risks caused by information leakage. Number five is to purchase on demand without wasting. Sixth, pay attention to inspecting before receiving the goods. Seventh, keep the consumption vouchers properly. Consumers should be aware of the return and exchange policy in advance when shopping online, and have a sense of evidence retention. They should properly keep shopping invoices, order information, chat records, product promotion advertisements, and other relevant vouchers as evidence of consumer rights protection. (New Society)