According to CCTV News on October 27th, Mr. Zhang from Chongqing saw that the product had a high positive review rate when placing an order on a certain platform, but upon arrival, he found that it was not that good. Upon closer inspection of the reviews, he discovered that many buyers' photos were actually the same. Mr. Zhang suspects that these positive reviews were created through collusion between merchants and online water armies. The reporter's investigation found that currently, the online water army has regarded the production of buyer shows as a business and formed a gray industry chain. The problem of online shopping merchants brushing orders and manipulating trust has a long history. In the past few years, the brushing users were relatively scattered and the overall scale was not large. After years of development, refined division of labor, and technological progress, online brushing gradually showed the characteristics of technicality, specialization, and batch production. In an instant, a large amount of control review information can be produced, which can interfere with consumer purchasing decisions. The chaos of brushing orders continues despite repeated bans. From a subjective perspective, both merchants and brushing hands are profitable, and the two collude tacitly. From the perspective of external constraints, the lax review mechanism of online shopping platforms makes it difficult to timely identify and deal with routine brushing behavior, as well as blind spots in the regulatory tentacles and insufficient punishment by relevant departments, which are also important reasons. Brushing positive reviews may seem like giving merchants a face, but it is actually suspected of false advertising, infringing on consumers' right to know, freedom of choice, and fair trade, as well as damaging the trust foundation between buyers and sellers and the overall reputation of online shopping platforms. In addition, online brushing may also have hidden dangers. Many people suffer from fraud due to participating in brushing, and some businesses suffer heavy losses due to malicious brushing by criminals. At the beginning of this year, Ms. Liu's online store in Zhejiang was targeted by online trolls. After receiving a large number of orders in a short period of time, she initiated refunds for all orders, triggering the platform's automatic compensation mechanism, resulting in a loss of 110000 yuan in less than two hours. We must never slack off in cracking down on the online water army for brushing orders and speculating on letters. The E-commerce Law clearly stipulates that e-commerce operators shall not engage in false or misleading commercial propaganda, deceive or mislead consumers through fictitious transactions, fabricated user reviews, and other means. According to the announcement from the cybersecurity department of the public security organs, as of December 2023, more than 800 cases related to the cyber navy have been investigated, with a total amount of over 8 billion yuan involved. With the popularization and application of technologies such as big data and artificial intelligence, the network navy has achieved a transformation from manual to machine, from explicit to implicit, and brushing lines has become more efficient and realistic. As the online water army strives to learn and improve every day, online shopping platforms should keep up with the times and update their identification technology and strike methods. For example, establishing intelligent analysis and warning systems, accurately identifying abnormal orders, etc. Containing the online water army and the behavior of brushing orders and speculating on trust is not only related to building a fair online shopping environment and competitive order, but also to the construction of a social integrity system. Recently, consumers often complain that some "high praise" businesses are actually "very broken", so the trend of "reverse clocking" is rising, that is, to evaluate the consumption of ordinary businesses, and the experience is beyond expectations. From a certain perspective, this is actually a warning: when the evaluation system is no longer trusted, when reputation is backfired, no matter how many "positive reviews" there are, it is meaningless, and even the story of "crying wolf" may be staged on some platforms and merchants. The mockery and helplessness of netizens who say 'you have to go through a dangerous world when buying something' should not repeatedly become a pain in online shopping. (New Society)