Let the integration of poetry and travel unleash greater vitality

2024-10-25

Enrich tourism connotations and enhance tourism value through poetry, promote poetry culture through tourism, and promote the dissemination of poetry. Today's poetry tourism is not only a continuation of cultural traditions, but also has new contemporary connotations and forms of expression. The scenic spots in Tang and Song poetry are still the spiritual sustenance for Chinese people to express their feelings and unite their identity. In recent years, new forms of cultural tourism integration related to poetry have emerged continuously. Following poetry to travel through mountains and rivers, exploring the footsteps of poets, and experiencing the poetic heart and emotions, is increasingly popular among people. Enrich tourism connotations and enhance tourism value through poetry, promote poetry culture through tourism, and promote the dissemination of poetry. The integration of poetry and tourism has become a new highlight of shaping tourism through culture and showcasing culture through tourism. It is also a beneficial practice to promote the creative transformation and innovative development of excellent traditional Chinese culture. Since ancient times, the Chinese nation has combined tourism with reading, advocating for "reading ten thousand books and traveling ten thousand miles". Many landscape poems and frontier poems that have been passed down from ancient times to this day are literary achievements of poets' travels. Today's poetry tourism is not only a continuation of cultural traditions, but also has new contemporary connotations and forms of expression. The song 'Taohuatan Water is a thousand feet deep, not as deep as Wang Lun's love for me' has attracted countless tourists to the Taohuatan Scenic Area in Jing County, Anhui Province; The song 'Exhortate the Lord to Drink More Wine, No Old Friends Leaving Yangguan West' has made the Yangguan ruins in Dunhuang, Gansu famous on the internet; The "Song Ci Garden" built in Gongyi, Henan has become a popular destination for Song Ci enthusiasts, where people can experience the poetic and picturesque scenery as they move around. These examples demonstrate that poetry is becoming an active factor in the development of the tourism industry. Creatively utilizing poetry resources can help enhance the cultural taste and image of tourist destinations. The successive construction of a number of poetry cultural landscapes and poetry creation research and inheritance bases has enriched the carrier of poetry themed tourism, allowing people to receive the influence of poetry culture while visiting scenic spots. Against the backdrop of increasingly diversified, personalized, and high-quality tourism demand, poetry tourism has shown unique appeal and is being pursued by the market and welcomed by tourists. Research has found that while there is a strong demand for poetry tourism, there are also some urgent issues that need to be addressed and resolved. For example, some places neglect value guidance and cultural construction in promoting poetry themed scenic spots, and have a tendency to play with history and dissolve it; In some places, there is a lack of interaction and collaboration among cultural and tourism departments, poetry organizations, and poetry enthusiasts. Since the beginning of this year, the Department of Culture and Tourism of Jiangxi Province, China Culture Daily, Chinese Poetry Society and other units have planned and jointly implemented the "Poetry Tourism Jiangxi" cultural tourism integrated media promotion activity, making efforts to create high-quality poetry tourism route products and enhance the integration of poetry and tourism, achieving certain results, which may give us some inspiration. The event combines ancient and modern activities, inviting experts in the fields of culture and poetry to deeply explore the important position of the Jiangxi Poetry School in the history of Chinese literature, the inheritance and development of revolutionary poetry in Jiangxi, and extract the distinctive features of Jiangxi poetry in terms of humanities, geography, and other meanings through sharing sessions; We also invite contemporary poets to create works based on local styles, such as visiting Jiujiang, Jingdezhen, and strolling through Fuzhou, to admire the elegance of poets and ink masters like Tao Yuanming and Tang Xianzu. The wind gathering activity also uses forms such as short videos, poet singing, and live cultural performances to bring people closer and present the charm of the beautiful Jiangxi, as well as expand the influence of the activity on the internet. According to incomplete statistics, as of now, the online topics related to "Poetry Tour Jiangxi" and "Follow Poetry Tour Jiangxi" have received over 100 million clicks, sparking a trend of poetry in Jiangxi, poetry in Jiangxi, and poetry in Jiangxi. In the process of participating in the "Poetry Travel Jiangxi" cultural tourism integrated media promotion activity, I have also had more thoughts and expectations about the broad prospects of poetry tourism integration. Tourism stimulates poetry creation, and poetry enriches tourism resources; Tourism can be a way to learn poetry, and poetry can also become a signboard for promoting scenic spots. To build poetry tourism as a systematic project, it is necessary to further sort out the cultural context of poetry, deeply explore the cultural connotations of poetry, and launch poetry themed tourism routes and products tailored to local conditions; We need to promote the deep integration of poetry culture and tourism, integrate poetry into scenic area construction and improve its quality, and accelerate the cultivation of new experiences and new business models; It is necessary to endow poetry culture with new contemporary connotations, organize and guide contemporary poets to create more poems that showcase the beauty of Chinese history, mountains and rivers, and culture. The report of the 20th National Congress of the Communist Party of China proposed to adhere to the development of culture and tourism through culture and tourism, and promote the deep integration of culture and tourism. The recently held National Tourism Development Conference emphasized that tourism development must take culture as its soul, deeply explore cultural characteristics, and lead tourism to enhance its taste and enrich its connotation. To find inspiration and sources in the rich cultural resources of our motherland, and to find support and momentum in the tide of high-quality development, we believe that the integration of poetry and tourism will unleash greater vitality, and more high-quality poetry and tourism products will emerge, enriching people's spiritual and cultural life. (New Society)

Edit:He ChengXi    Responsible editor:Tang WanQi

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