The 13th China Suzhou Cultural and Creative Design Industry Trade Fair was held at the Suzhou International Expo Center from October 18th to 20th. The three-day exhibition attracted about 100000 visitors, with a total signing amount of 7.17 billion yuan for key cultural and tourism projects. The on-site sales of cultural and creative products exceeded 4 million yuan, and more than 4100 cooperation intentions and orders were reached on site. The cultural and creative "golden ideas" have enhanced the endogenous power of the cultural and tourism industry, opening up vast space for the creative transformation and innovative development of traditional culture in the new era. The use of digital technology to add color to ancient cities and cultural relics is a gift from time to future generations. Suzhou has 61 national key cultural relics protection units, 128 cultural relics protection units in Jiangsu Province, 695 municipal cultural relics protection units, and more than 2600 unclassified immovable cultural relics. Digital technology has given wings to the protection and dissemination of ancient city cultural relics. In front of the "Tiger Hill Secret Realm" exhibition hall of the XR immersive experience project at the Cultural Expo, the tourist queue is endless. It has only been an hour and a half since the opening, and 175 spectators have already queued up to pick up their numbers to experience it. This is a wonderful online journey. I passed through Changmen and entered Huqiu Pagoda, where I could admire the interior details. After experiencing it for five minutes, I had the impulse to visit Suzhou's scenic spots in person, "said Ms. Yu, a tourist who took off her VR glasses. Based on the on-site scanning data provided by the cultural relics department, the production team accurately restored the cultural relics of Huqiu Mountain more than two thousand years ago Ma Zhenxiang, the person in charge of operating the experience center, said. In the exhibition hall of "Shushuo Wenbao" not far away, engineers from Suzhou Surveying and Mapping Research Institute showed reporters the 3D panorama of the twin towers of Arhat Institute, a national key cultural relic protection unit. Wearing VR glasses, the main hall of Arhat Academy, which no longer exists in reality, is in front of you. The exquisite architecture of the Song Dynasty makes you linger in the virtual world. "Based on the research results of Guo Daixuan, a professor in the architecture department of Tsinghua University, on Arhat Institute, we generated high-precision three-dimensional models through AI algorithm and manual adjustment, and made people have a more immersive experience through VR, AR and other interactive methods." Xia Jinhua, R&D Manager of Suzhou Surveying and Mapping Institute, introduced to the reporter. How can digital technology help protect ancient cities? In October 2022, Gusu District, Suzhou City launched the "CIM+Digital Twin Ancient City" project, which virtually restores historical elements such as ancient neighborhoods and ancient city walls. The project also uses "twins" as a means to provide a "three-dimensional calculation sand table" for future planning of the ancient city, and intelligently assists decision-making. At the same time, the platform is gradually opening up digital achievements, allowing the public to experience the ancient city style online. "New Chinese Style" is favored to tell a good story of Jiangnan culture. With "New Chinese Style" as the starting point, Suzhou ICIF has carefully planned a series of theme exhibitions such as fashion design and China-Chic brand, among which the Suzhou City Gift Brand - "Good Things Jiangnan" boutique flash store launched by Suzhou Culture Investment Group debuted for the first time. The unique foods such as pastries, rice wine, and creative ice cream launched in Suzhou during the four seasons, as well as the eye masks and aromatherapy lamps created based on the traditional colors of cultural relics in the Suzhou Silk Museum collection, are refreshing. The so-called "New Chinese Style" is a layout style that cleverly blends Chinese elements with modern materials. At this year's Cultural Expo, "New Chinese style" handicrafts were favored by the audience. In front of a silk clothing booth, the staff in charge of on-site sales told reporters: "While retaining traditional Chinese clothing elements, the 'New Chinese Style' clothing is designed to be closer to modern life and in line with fashion trends. For this' Fu Die 'new Chinese women's clothing, the designer cleverly selected traditional Chinese clothing elements such as' gourd' and 'butterfly', symbolizing the beautiful wishes of 'Fu Lu Mian Mian' in Chinese tradition. The loose skirt and collar jacket of the dress are also a perfect fusion of Chinese traditional clothing culture and modern fashion." In a Ming style furniture exhibition hall, the simple lines of the Ming style furniture sofa not only have a wooden frame, but also add soft cloth cushions, greatly enhancing its sense of fashion and practicality. How can traditional handicrafts catch up with modern express trains? Zhou Ting, who is responsible for the cultural and creative industry of the factory, told reporters that creativity is key. With the support of the local government, the factory held six sessions of the "Huang Gongwang Theme Cross Strait Cultural and Creative Design Competition". This competition integrates traditional cultural elements with modern design concepts from the perspective of young people in universities, and designs cultural and creative works that meet the aesthetic preferences of young people. The best award-winning works every year will be applied in furniture design and development, keeping products up with the aesthetic and pace of young people. The museum's cultural and creative industry has become a new growth point for tourism consumption. The first "Cultural and Creative Plush Supermarket" in China, curated by Suzhou Museum, has become one of the highlights of this year's Cultural and Creative Expo. On the morning of October 19th, just 10 minutes after the opening, 1800 plush hairy crabs from Suzhou Museum, including "Crab Yellow" and "Crab Green", were sold out. During the Cultural Expo, more than 10 cultural institutions brought nearly 300 products and about 20000 plush toys. Du Du and Mo Li, the "flow bearers" of Nanjing Hongshan Forest Zoo, bronze tweets in Sanxingdui Museum, and plush toys such as astragalus and Spicy Hot Pot in Gansu Provincial Museum are also loved by tourists. In recent years, with the rise of the "museum craze", various cultural and creative products developed and produced based on historical culture have gradually become popular. The design concept of cultural and creative products in Wenbo Plush Supermarket comes from historical culture, and its image conforms to the aesthetic preferences of young people today. These warm and furry cultural and creative products can better fit the lives of young people and provide them with good emotional value, "said Liu Xiaoping, the manager of Suzhou Museum Cultural and Creative Store. Jiang Han, Director of the Cultural and Creative Department of Suzhou Museum, introduced that in 2023, Suzhou Museum will launch a total of 243 new cultural and creative products, with an average of one new product being launched every working day. The Wu Wang Fuchai Sword is the "treasure of the Suzhou Museum". The design team cartoonized the sword and made a series of products such as pillows, pendants, and dolls, which also sparked a buying frenzy among the audience at this cultural expo. Nowadays, museum cultural and creative heritage is no longer just a simple tourist souvenir, but a new cultural carrier that inherits and innovates traditional culture. At this cultural expo, the sales of these plush toys priced around 40 yuan reached 663000 yuan in just three days. Museum cultural and creative products with a strong sense of design and diverse categories have become a new growth point for tourism consumption. (New Society)