Strengthening and expanding national brands (entering industrial landmarks and crossing time and space to move forward in the industry)

2024-10-23

On July 23, 2020, General Secretary Xi Jinping emphasized during his inspection of FAW Group that "to promote the high-quality development of China's automobile manufacturing industry, it is necessary to strengthen the independent research and development of key core technologies and key components, achieve technological self-reliance and self-improvement, and strengthen and expand national brands." In the first three quarters of this year, FAW Group sold 2.258 million vehicles, including 607000 vehicles for domestic brands, a year-on-year increase of 16.5%; For 21 consecutive years, it has been listed as one of the "China's 500 Most Valuable Brands". The "Red Flag" brand value ranks first in the passenger car industry, while the "Liberation" brand value ranks first in the commercial vehicle industry; Completed the layout of new energy channels in 20 countries, established 89 overseas marketing service outlets, and achieved a year-on-year increase of 71% in overseas vehicle sales in the first eight months, setting a new historical high... Since its foundation was laid in 1953, China FAW has weathered more than 70 years of wind and rain, closely following the trend of industry intelligence and electrification transformation, increasing efforts to tackle key core technologies, accelerating the construction of independent, controllable, safe and reliable industrial and supply chains, and continuously increasing the market share of independent brands, making positive contributions to the construction of a strong automobile country. From the first vehicle to the 60 millionth vehicle - witnessing China's automobile industry from scratch, from large to strong. Jilin Changchun FAW Jiefang J7 Intelligent Factory has an annual production capacity of 50000 vehicles, and every 270 seconds, a heavy truck slowly drives down the assembly line. Bring your gaze back to 68 years ago. On July 13, 1956, at Changchun First Automobile Manufacturing Plant, China's first domestically produced Liberation brand car, the "Liberation" CA10, drove off the assembly line, departed from the first gate of the factory, and drove onto People's Street to report victory to the Party and the people. Standing on the car I participated in manufacturing, excited, proud, proud Yang Shaoxuan, who just celebrated his 87th birthday last month, was one of the first workers in the assembly and testing workshop of FAW Engine Factory and also the head of the music department of the factory's cultural association. From an old black and white photo, the reporter saw Yang Shaoxuan conducting a band on the first liberation car that day. The old man recalled with a smile that the 5-minute drive took a full hour and a half, and the streets were filled with excited crowds, with thunderous cheers and loud drums and gongs. From this day on, China ended its history of not being able to manufacture cars. Hard work, self-reliance, and courage to explore. The first domestically produced sedan "Dongfeng CA71" and the first Hongqi brand luxury sedan... Walking into the FAW Hongqi Cultural Exhibition Hall, precious historical photos and generations of independently manufactured sample cars record one milestone after another - in January 1987, the second-generation CA141 automobile was officially put into production, marking the first large-scale technological transformation in the history of China's automobile industry; On November 20, 1990, FAW and Volkswagen signed a joint venture project for 150000 sedans, marking the beginning of their joint venture cooperation. Later, FAW successively established joint ventures or carried out technology introduction with foreign car companies such as Audi and Toyota, which rapidly improved the overall capability of the passenger car industry chain; On October 20, 2009, with an orange Liberation J6 driving off the production line, China officially entered the ranks of a country with a production capacity of over ten million vehicles, becoming the third country to produce over ten million vehicles annually; On July 16th of this year, China FAW broke through 16 core technologies and equipped the Jiefang J7 high-end heavy-duty truck with L2 level intelligent driving system, marking an important moment in the cumulative production of 60 million vehicles; Over the past 70 years, FAW Group has made great strides, standing at a new starting point and forging ahead with continuous growth in performance across all sectors. In the first three quarters of this year, the sales of the Hongqi brand exceeded 312000 units, a year-on-year increase of 24.8%; The sales volume of Liberation brand exceeded 195000 units, a year-on-year increase of 4.3%; The sales of new energy vehicles reached 240000 units, a year-on-year increase of 40.8%. From 0 to 100% - creating an independent, controllable, safe and reliable industrial chain supply chain with a precision of 0.015mm, which is the standard for ensuring the tight integration of engine cylinder blocks and cylinder heads. Previously, the core parameters for precision machining using CNC milling machines have always been confidential overseas. There is no forming experience to draw on in both product design and tool use, so we can only work hard, "said Yang Yongxiu, a senior technician in the trial production department of the Vehicle Development Institute of China FAW Research and Development Institute. After more than 110 days, he and his team repeatedly studied drawings, modified codes, and" fought hard "against difficult problems every day, and finally successfully summarized precise parameters. At the beginning of last year, FAW independently developed and produced a V-shaped 12 cylinder direct injection turbocharged engine, with a maximum power of 540 kilowatts and internationally leading performance indicators, breaking through decades long technological barriers and taking the initiative in power manufacturing. Targeting the "bottleneck" technology breakthrough has been a consistent pursuit of FAW since its establishment. Looking back at 1957, it took five months for FAW's largest equipment, the 3500 ton press, to be installed and successfully stamped out the first batch of left and right longitudinal beam parts. Since then, Jiefang brand cars have achieved "all parts made by themselves" and the localization rate has reached 100%. In recent years, the models of Jiefang brand have been continuously upgraded and upgraded, building a complete independent research and development system from forward-looking technology, engines, transmissions, axles to the whole vehicle. This is the Hongqi H9, and its core components such as engine, chassis, and transmission are all developed by ourselves, achieving 100% localization Pointing to a vehicle that is about to be produced, Dong Wei, the director of the final assembly workshop at Hongqi Prosperous Factory, introduced to reporters that the H9 series is equipped with the first mass-produced high-end longitudinal automatic transmission in China. The front suspension of the chassis adopts a double wishbone structure, and the rear suspension adopts a multi link structure, effectively improving the vehicle's handling and comfort. Accelerating the construction of an independent, controllable, safe, and reliable modern industrial and supply chain for new energy vehicles is an inevitable choice for China's automotive industry to seize development opportunities, seize competitive heights, and achieve high-quality development. The relevant person in charge of China FAW said that FAW is accelerating the construction of the power battery industry supply chain, fully developing low-cost and high safety battery products, and providing technical reserves for the next generation of batteries. At the same time, by taking the lead in establishing industry standards, interfaces, etc., "chain style" innovation drives upstream and downstream enterprises, and collaborates with domestic backbone enterprises to tackle core technologies. Self reliance and independent innovation, accelerating the charge towards key cutting-edge technology fields. In recent years, China FAW has achieved breakthroughs in nearly 900 key core technologies, including efficient high-speed electric drive, intelligent wire controlled chassis, and L3 level intelligent driving. At present, we have 475 automotive patent technologies, ranking first in the industry; We have mastered 27 of the 47 key technologies for sedans and 32 of the 45 for commercial vehicles. In the next seven years, we will strive to focus on breaking through four common technologies, including six passenger car technologies, four commercial vehicle technologies, and automotive electronics, and create six levels of sedan platforms, launching 50 independent sedans The relevant person in charge of China FAW said. From fuel vehicles to new energy vehicles - focusing on promoting technological innovation, product innovation, and business model innovation. At the recently concluded 2024 Chengdu Auto Show, Hongqi's plug-in hybrid new product HS7 PHEV made a brilliant debut. The product applies the latest Hongqi super hybrid technology, combining a 2.0T hybrid dedicated high-efficiency engine with a dual motor hybrid transmission, allowing the car to have abundant power without stalling, reducing energy consumption and being more environmentally friendly, "said Han Linghai, CEO of the Hongqi Honghu Hybrid Platform at China FAW Research and Development Institute. In recent years, FAW has strengthened top-level design, focused on promoting technological innovation, product innovation, and business model innovation, and helped the construction of a strong automobile country to a new level. ——Aim for high-end and master international advanced technology. Challenge the first domestic electric drive product with a power of 245 kilowatts! In 2018, Wang Sibo, the head of the Motor and Electric Drive Development Department at the New Energy Development Institute of FAW Research and Development Institute, led a team to invest in project research and development. At that time, there were no permanent magnet motor products for vehicles at this power level in China, only asynchronous motors from abroad. The route of high-power electric drive systems has always been dominated by Europe and America, "said Wang Sibo. Permanent magnet motors are more efficient than asynchronous motors and can increase the driving range of electric vehicles, but they also face many industry design challenges such as safety, vibration noise, and extreme heat dissipation. Everything comes to him who waits. After 26 months, the team has successively overcome core technologies such as dual intelligent power unit architecture, with a maximum system efficiency of 93%, reducing the total cost of imported electric drives by more than 20%. Last year, Hongqi achieved mass production with a maximum speed of 22500 revolutions per minute and a maximum efficiency of 96%. Now, in this field, we are at the forefront, "Wang Sibo said. ——Empowered by digital intelligence, continuously improving production efficiency. Entering the prosperous factory area of Hongqi Manufacturing Center, in the welding workshop, robots automatically weld instead of manual labor, achieving a 100% automation rate of self-made welding points; The robot automatically applies glue, with more accurate positioning and less usage, resulting in improved production efficiency and an automation rate of 97%. In the final assembly workshop, from fully automated assembly of seats, tires, chassis, etc., to fully automated detection of cabin pipelines, tire pressure, etc. using artificial intelligence vision technology, a complete vehicle is produced every 54 seconds. Intelligent speed improvement to enhance efficiency. Intelligent transformation and upgrading have helped reduce the comprehensive cost of bicycles by 28.3%, and the yield rate has also significantly increased, "said Wang Yiqiang, the workshop director of Jiefang J7 Intelligent Factory. The intelligent workshop has the first intelligent online calibration of the entire vehicle in the domestic commercial vehicle industry, automatic unloading and intelligent grouping of the frame, and intelligent laser engraving of functional hole positions. Previously, the transportation of parts relied on mechanical conveyor belts; Now, AGV (Automated Guided Vehicle) realizes automatic material distribution, more flexible scheduling, and more flexible production. In response to the wave of digital development in the industry, FAW is accelerating its transition from "manufacturing" to "intelligent manufacturing". In July of this year, FAW Beidou Cloud Workbench was officially launched, covering seven major business areas including research and development, products, production, marketing, human resources, finance, and control, to create new capabilities for digital operation. By building an automatic evaluation model, the workload that originally took 50 to 80 days to complete manually can be compressed to the level of days or even seconds. According to statistics, 23000 business units have been launched, resulting in a 30% increase in product development efficiency, a 6-month reduction in product development cycle, and a reduction of over 25% in order delivery cycle. ——Taking a long-term perspective and tackling cutting-edge technologies in the automotive industry. In the Jiuzhang Intelligent Platform Laboratory of the R&D Institute, a black sedan is undergoing cabin networking software security optimization testing at the simulation experimental field. Through simulation and virtualization technology, the verification cycle for issues such as satellite positioning deviation can be significantly reduced, ensuring the reliability and safety of vehicle integration, "said Zhou Shiying, CEO of the Hongqi Jiuzhang Intelligent Platform at China FAW Research and Development Institute. At last year's Shanghai International Auto Show, the versatile and multimodal intelligent cockpit of the Hongqi Jiuzhang Intelligent Platform attracted many viewers to stop and experience. This year, the Hongqi EHS7 has already been equipped with this technology platform. Zhou Shiying stated that in addition to continuously optimizing the software architecture of the entire vehicle, Hongqi will also deepen the research and development of end-to-end large-scale models for intelligent driving, and is expected to achieve mass production by early next year. (New Society)

Edit:Luo yu    Responsible editor:Wang er dong

Source:people.cn

Special statement: if the pictures and texts reproduced or quoted on this site infringe your legitimate rights and interests, please contact this site, and this site will correct and delete them in time. For copyright issues and website cooperation, please contact through outlook new era email:lwxsd@liaowanghn.com

Return to list

Recommended Reading Change it

Links

Submission mailbox:lwxsd@liaowanghn.com Tel:020-817896455

粤ICP备19140089号 Copyright © 2019 by www.lwxsd.com.all rights reserved

>