Since the beginning of this year, Liwan District in Guangzhou has been at the forefront of high-quality development, based on the "Vibrant Bay Area, New Colorful Guangzhou" cultural, commercial, and sports activities, continuously exploring the historical and cultural resources of Liwan, coordinating the development of cultural, commercial, and sports activities that are popular, experiential, and highly participated by the masses, continuously increasing the supply of high-level culture, and creating a vigorous driving force for promoting sustainable economic and social development. In order to focus on the new quality productivity and lead the high-quality development of the jade jewelry industry in Liwan, vigorously promote the inheritance of Guangfu wedding customs culture to radiate new vitality, and enable the "sweet economy" of Liwan and the high-quality economic and social development of Longjin region, on October 22, 2024, the "perfect combination of dragon and phoenix" - the first jade jewelry wedding customs cultural festival and Liwan Happy Shopping series activities in Longjin Street, Liwan District were successfully held at the outdoor square of Hualin International Hall D in Longjin Street, Liwan District. More than 100 people, including the "Two Representatives and One Member" of Liwan District, leaders of relevant departments, experts and scholars, representatives of regional chambers of commerce, and outstanding enterprise representatives in the jade and jewelry industry, participated in this event. The launch ceremony of the event aims to connect the "jewelry+wedding" business model through interactive experiences, product exhibitions, special exhibitions, and e-commerce live broadcasts, establish a platform for the exchange and display of Liwan jade and jewelry industry, continuously enhance the reputation and influence of Liwan jade, jewelry, and folk weddings, and increase the public's recognition and confidence in local culture. During the event, Professor Wang Yamei from the School of Jewelry at China University of Geosciences (Wuhan) gave a speech titled "From Composition and Structure to Art and Culture: A Brief Analysis of Jewelry and Jade Wedding Customs Culture". She introduced the path of the integration and development of jewelry and jade with wedding customs culture in a clear and concise manner, and deeply analyzed the important position of jade and jewelry in wedding customs culture, as well as the opportunities and challenges currently faced by the industry. She put forward effective suggestions for the high-quality development of the jade and jewelry industry. Professor Wang Yamei from the School of Jewelry at China University of Geosciences (Wuhan) introduced knowledge about jewelry, jade, and wedding customs. This event promoted the "flow" of the jade and jewelry industry to "increase" through "online live streaming and offline experience". Models dressed in formal attire with the theme of "gold and jade reflecting the sun, jewels reflecting the beauty of the hall, pearls shining brightly, and treasures like stars never fading" vividly presented exquisite exhibits of gold, jade, and colorful treasures; Quan Fu Da Nian Jie "Zhu Cuiping performed the small knowledge of" three golds "and" hardware "in the wedding ceremony on site through the situational short dramas" Come to Longjin for a Joyful Event "and" Big Ceremony ". She cleverly integrated the charm of traditional wedding customs with modern trends, leading the audience to appreciate the charm of Cantonese wedding customs; Six pairs of newcomers from different industries dressed in skirts and coats took a collective oath, pushing the event to a climax. These creative and innovative segments not only showcase the profound cultural heritage of traditional wedding customs to the on-site audience, but also add a dazzling scenery to the economic development of the regional jade and jewelry industry. During the "runway show", the organizers also commended representatives of 26 jade and jewelry merchants who have made outstanding contributions or had extensive influence in the industry, inspiring industry colleagues to work together to promote the deep integration of the real economy and digital economy, and the flourishing development of characteristic industries everywhere. The person in charge of the "Quan Fu Da Nian Jie" Zhu Cuiping (right) performance of the situational drama event stated that this event is linked by culture and supported by industry, gathering famous enterprises in the Hualin jade and jewelry business district. Taking advantage of the development trend of e-commerce services and big data empowerment, it vigorously promotes the economic development of characteristic industry business districts and the transformation and upgrading of professional wholesale markets; Using Guangfu wedding customs culture as a medium, we aim to achieve "cross-border linkage" among industry entities, build a "sweet economy" business scene in Liwan, boost confidence and vitality in the jade and jewelry consumption market, continuously polish and create the "Liwan Good Things" IP for jade and jewelry, tell the "Liwan Story" of jade and jewelry, and write a new chapter in the "sweet economy". (New Society)