During this year's National Day holiday, the "National Style Fireworks Festival" was held at the Sky Theater in Liuyang, Hunan. The dazzling fireworks display lit up the night sky and ignited discussions on social media. This is not the first time that this "fireworks city" has become popular on the internet. Starting from February 2023, the weekend fireworks show at Liuyang Sky Theater will arrive every Saturday evening as scheduled, with a ticket price of only 1 yuan. The dazzling fireworks attracted a crowd of young people, and the good reputation was continuously spread and amplified through the community, making the fireworks show attract more than 4.5 million tourists and receive rave reviews online. A fireworks show costs hundreds of thousands or even millions of yuan, is it a loss making show? The benefits are beyond the ticket. Thanks to the weekend fireworks display, the catering and accommodation orders of local hotels have significantly increased, providing a good platform for enterprises to promote and advertise. The popularity and brand influence of Liuyang fireworks have also further expanded. Data shows that each fireworks show in Liuyang can drive cultural and tourism consumption of over 20 million yuan, and since the event began, it has cumulatively driven cultural and tourism consumption of over 15 billion yuan. Visiting the countryside during the day and watching fireworks at night has become a new calling card for local culture and tourism. Ticket revenue has been lost, but the city's image has improved and the new driving force for local economic development has become stronger. A 1 yuan ticket represents an innovative mindset. This clever idea of "four or two to pull a thousand pounds" has activated a pool of spring water in the cultural and tourism market. A string of beads forms a chain, and the Yellow River themed national tourism route organically aggregates the originally independent cultural and tourism resources, vividly presenting the colorful historical culture and magnificent natural scenery on both sides of the Yellow River; A drama ignites longing, and the TV series' My Altay 'expresses emotions through prose and poetic scenes, causing many viewers to experience emotional ripples in relaxation and healing, and then rush to the vast northwest border; A concert ignites passion, stemming from the initiative of tourists and the spontaneous "Ten Thousand People Starry Sky Concert" at Mingsha Mountain Crescent Spring in Gansu Province, bringing new opportunities for the development of traditional cultural tourism... It is not difficult to find from these cases that the innovation of the cultural tourism industry can come from tracking and following up on current hot topics, as well as from exploring and reconstructing its own resource endowment. To promote the development of the cultural and tourism industry, in addition to finding innovative support points, solid cultural and tourism foundations, comprehensive supporting services, and long-term development plans are also key. Even if a place is at the forefront of traffic, it is difficult to turn traffic into "retention" and popularity into "long-term popularity" without a progressive cultural and tourism mindset and a one-sided pursuit of maximizing short-term profits. For tourists, the joy of traveling often accumulates in the process from the moment they arrive. Whether it is a heartwarming gesture accidentally noticed or a warm and thoughtful service experience, it will give rise to a series of emotional and personalized word-of-mouth evaluations from tourists that have a profound impact on newcomers. Details create beauty, and high-quality cultural and tourism construction requires' reaching out to the vast and being meticulous'. Every firework in the sky is unique, and there is no universal secret to cultural and tourism development. Based on local innovation, rather than blindly copying, give the cultural and tourism industry a continuous source of development momentum. A legendary historical story, a touching folk tale, and an ancient intangible cultural heritage technique all have their unique growth soil and are worth protecting and inheriting with care. On the basis of exploring natural and cultural characteristics, we should seek unique creativity with an innovative perspective that can stimulate market vitality and tourist enthusiasm, in order to better enhance the attractiveness and competitiveness of the cultural and tourism industry. Adopting more ingenious business concepts and developing more innovative cultural and tourism formats, which are both "beautiful for each" and "beautiful for all", is the only way to promote the high-quality development of cultural and tourism, and also meets the expectations of tourists. (New Society)