Recently, the State Administration for Market Regulation disclosed to the public that, in accordance with the work deployment of the central package of incremental policies, the State Administration for Market Regulation will issue the "Opinions on Guiding Online Trading Platforms to Play a Positive Role in Traffic and Supporting the Development of Small and Medium sized Business Entities", encouraging online trading platform enterprises to allocate traffic resources reasonably, with a focus on agricultural product business entities, characteristic business entities, and newly settled business entities. At the same time, by combining large-scale promotions and other activities, we will increase traffic support for enterprise merchants on the platform, help them improve their traffic utilization efficiency, enhance their management level, and fully stimulate the endogenous motivation and market vitality of the operating entities on the platform. It is reported that in order to further stimulate the vitality of business entities, the State Administration for Market Regulation will introduce a series of policy measures, including guiding platform enterprises to use traffic to help merchants within the platform increase brand awareness and expand market transaction volume; Promote the use of quality and reputation as the financing basis for enterprises; Implement classification and precise assistance for individual industrial and commercial households; Accelerate the revision of key standards related to equipment updates and trade in of consumer goods. At the same time, the State Administration for Market Regulation also promotes financial institutions to incorporate quality and reputation elements such as quality capability, quality management, and quality brand into their credit approval and risk management models for enterprises. In particular, tailored financial products and services should be provided for small and medium-sized enterprises, and differentiated arrangements should be implemented in credit limits, interest rates, financing terms, repayment methods, and other aspects to improve financing accessibility and convenience. Promote the combination of equity, funds, bonds and other financing tools, strive to achieve an annual credit line of 300 billion yuan for quality financing, and fully benefit all types of enterprises. (New Society)