Recently, a unique traditional Chinese medicine cultural and creative night market has emerged in Xiangyin County, Yueyang, Hunan Province. Medical staff have transformed into "vendors", and this new business model has attracted countless fans. At the "night market" venue, distinctive "stalls" were set up one by one. The exhibition of traditional intangible cultural heritage Chinese medicine skills, the production of characteristic Tonic Diet, the on-site question and answer of famous medical experts, and the award-winning question and answer of medicinal materials identification attracted many citizens and tourists to experience. Chief physicians from multiple hospitals in Hunan Province, including Hunan Provincial People's Hospital and the First Affiliated Hospital of Hunan University of Traditional Chinese Medicine, provide voluntary diagnosis and personalized health advice to citizens who come for consultation. In addition to acupuncture and moxibustion, massage, cupping, scraping and other experience projects, cultural and creative products of traditional Chinese medicine and artistic performances were also arranged at the event site. Baduanjin, first aid exercises, and meridian tapping exercises were integrated into the artistic performances, attracting citizens and tourists to stop and watch. In February of this year, multiple departments jointly issued the "Opinions on Further Strengthening the Construction of Health Culture in the New Era", which clearly proposed to promote the integration of traditional Chinese medicine culture into production and life, and accelerate the transformation of traditional Chinese medicine culture from content supply to product supply. The Traditional Chinese Medicine Cultural and Creative Health Night Market integrates traditional Chinese medicine into the daily lives of the general public in a more approachable and down-to-earth way. (New Society)