On the 15th, the National Cutural Heritage Administration held a special press conference in Beijing on "stepping into cultural heritage to help rural development". The deputy director of the National Cutural Heritage Administration de iced about promoting the protection of urban and rural cultural heritage and helping to build a beautiful countryside. Xie Bing said that in recent years, the National Cutural Heritage Administration has resolutely implemented the CPC Central Committee's decision and deployment to consolidate and expand the achievements of poverty alleviation and effectively link up with rural revitalization, actively promoted the systematic protection of urban and rural cultural heritage, and took multiple measures to help build a beautiful countryside in terms of protecting and inheriting rural tangible cultural heritage resources, giving play to the "cultural relics+" effect of rural revitalization, inheriting and developing excellent traditional farming culture, and encouraging public participation. The National Cutural Heritage Administration, together with relevant agencies, launched the "public welfare donation step" activity, and the donations were used for the work related to rural revitalization in Huaiyang District, Zhoukou City, Henan Province, which was designated by the National Cutural Heritage Administration. The event launch ceremony will be held on October 18th in Huaiyang District. According to reports, the National Cutural Heritage Administration regards targeted assistance as an important political task, gives full play to the advantages of cultural relics resources, helps Huaiyang District, Zhoukou City, Henan Province consolidate and expand the achievements of poverty alleviation, and comprehensively promotes rural revitalization. Ten elite soldiers with outstanding work abilities and rich leadership experience have been selected and sent to Huaiyang District for on-the-job training. Temporary cadres go deep into the grassroots, strengthen the research and excavation of the historical and cultural value of Huaiyang, actively explore the combination of cultural relics protection achievements with leisure agriculture and cultural tourism, provide support for rural revitalization, and promote the construction of Huaiyang as a "city of humanities, ecology, livability, and vitality". At the press conference, the Party Committee of the organ directly under the National Cutural Heritage Administration, Tencent Charity Foundation and the People's Government of Huaiyang District, Zhoukou City jointly signed the cooperation intention agreement of "public welfare donation". It is reported that during the "Public Welfare Donation Step" activity, the number of steps taken will be donated through the Tencent Public Welfare Platform, and the Tencent Public Welfare Charity Foundation will provide matching donations according to a certain proportion. The "Donation Mini Program" also showcases 16 world cultural heritage sites, including the Liangzhu Ancient City Ruins and Longmen Grottoes, allowing participants to experience the beauty of sports and appreciate the beauty of cultural relics. (New Society)