The best way to protect traditional architecture is not simply to 'supply' it as a treasure, but to give it a new era connotation to 'come alive' and achieve an organic connection between architectural form and development formats, "said Li Xuxian, Director of the Department of Housing and Urban Rural Development of Jiangxi Province, in Wuyuan, Jiangxi on the 13th. On the 13th, the National Conference on the Promotion of the Protection and Utilization of Traditional Villages was held in Wuyuan, Jiangxi, known as the "Most Beautiful Village in China". Li Xuxian shared the new path of exploring the protection and utilization of traditional villages in Jiangxi during his speech at the conference. Jiangxi, located in central China, has rich historical and cultural relics. At present, there are 413 villages listed in the Chinese Traditional Village Protection List, 157 provincial-level traditional villages, and over 20000 traditional buildings in Jiangxi Province. Li Xuxian revealed that in recent years, Jiangxi Province has allocated more than 300 million yuan (RMB) in special funds, and various cities and counties have cumulatively invested over 2.239 billion yuan in fiscal funds. In addition, in 2023, the cultural and tourism departments of Jiangxi will allocate more than 50 million yuan to support the protection and restoration of traditional village cultural relics, and the agricultural and rural departments of Jiangxi will invest nearly 90 million yuan to improve the infrastructure construction of traditional villages. Li Xuxian introduced that Jiangxi guides the public to carry out compliant renovation of traditional buildings, making them livable and business friendly new residences with a "5000 year old exterior and five-star interior". At the same time, we will comprehensively carry out third-party evaluations for the protection of traditional villages, continuously optimize production and living facilities, and enable traditional villages to see people, things, and life. In addition, Jiangxi combines traditional village culture with red culture, village rules and family rules, agricultural seasons, folk art, and rural customs to maximize the cultural value and function. At present, 401 traditional villages in Jiangxi Province have completed the installation of village regulations and customs, and 376 traditional villages have completed the compilation of village history and genealogy. Relying on the advantages of Jiangxi's VR industry, the province is building emerging carriers such as traditional village "online museums", "digital archives", and "online live streaming rooms", constructing an information management system, expanding digital live streaming channels, and giving traditional villages digital "wings". In terms of enhancing brand effectiveness, Jiangxi has organized traditional village activities such as "treasure hunting", "village runs", and "village evenings" to create brands such as "ancient village tours" for collecting local customs throughout the four seasons, "ancient village runs" for following competitions, and "ancient village floats" for stopping and sketching. This has brought the "Ganpo Cultural Village" in central Jiangxi, the "Huizhou Cultural Village" in northeastern Jiangxi, the "Hakka Cultural Village" in southern Jiangxi, the "Luling Cultural Village" in the Jitai Basin, and the "Linchuan Cultural Village" in eastern Jiangxi closer to you and me, together "guarding the soil and evoking a touch of nostalgia". (New Society)