The "Food in Guangzhou" brand event is once again launched, and the 2024 Guangzhou Fine Food Week will be held from October 12th to 16th at the Haixinsha Asian Games Park, showcasing the excitement of the city. This year's Fine Food Week is combined with the Guangzhou Global Consumer Season, a special promotion event of the Canton Fair. Michelin, Black Pearl, time-honored restaurants, food industry experts, and star chefs from all over the country, together with Canton Fair merchants from around the world, are unlocking the trendy experience of "eating in Guangzhou". It is reported that Fine Food Week is an innovative brand that cultivates an international consumption center in Guangzhou. It was founded in 2023 and invites Michelin, Black Pearl, Must Eat List and other restaurants across the country to meet the needs of citizens and tourists for higher quality catering consumption. It aims to build a centralized display and promotion platform for branded catering, bringing a beautiful experience of fashionable catering and cultural integration to the general public and tourists. This year's Fine Food Week event has attracted over a hundred catering brands to participate. Food districts such as Food God Kitchen, Carnivorous Beast Amusement Park, Micro Drunk Area, and Young Food Street have been set up in Haixinsha Asian Games Park, creating a one-stop carnival under the name of food. Consumers can go to the site for free to enjoy the beautiful scenery of Haixinsha, Guangzhou Tower and the Pearl River, while enjoying food and experiencing the new trend of high-quality food theme. Zhao Liping, the organizer of the Guangzhou Fine Food Week, President of the Guangdong Cuisine Association, Deputy Secretary of the Party Committee, Vice Chairman, and General Manager of Guangzhou Restaurant Group Co., Ltd., stated that through the Guangzhou Fine Food Week platform, we aim to tell the stories of food and city, promote the most vibrant Guangdong flavors and Lingnan culture to the world, and let the world experience the unique charm and infinite vitality of Guangzhou. Wei Xuxiang, Executive Vice President of Guangdong Cuisine Association and founder and manager of Yue series restaurants, stated in an interview that Food Week focuses on audience participation and sensitivity. In addition to the experience of smell and taste, there are also auditory and visual sensations. This food festival is participated by pure catering brands to create a promotional platform for catering brands and make more consumers aware of Guangzhou's excellent catering brands. It is reported that this year's Fine Food Week is held simultaneously with the 136th Canton Fair and linked to the Guangzhou Global Consumer Season event. It is not only an important means to implement the Ministry of Commerce's "2024 Consumer Promotion Year" and continue to promote the expansion of consumption deployment, fully stimulating the potential of inbound consumption, but also a landmark event that promotes consumption, trade, and recruitment through exhibitions. Guangzhou welcomes over 260000 customers from more than 200 countries and regions around the world with high-quality cuisine. Guangzhou will unleash its full potential, hosting events such as the Guangzhou International Food Festival for 26 consecutive years and the largest coffee culture and art festival in China. Various commercial districts, tourist attractions, and star rated hotels will focus on "food, accommodation, transportation, travel, shopping, and entertainment" to enhance the consumption experience of global tourists and provide Guangzhou merchants with the most vibrant and fragrant Guangzhou flavor, as well as the most profound commercial charm. Wei Min, Director of the Guangzhou Municipal Bureau of Commerce, pointed out that Guangzhou Fine Food Week is a characteristic brand that implements the central government's strategy of expanding domestic demand, meets the people's demand for a better life, shines the golden signboard of "eating in Guangzhou", and enhances the high-quality development level of service consumption. It aims to create the "ceiling" of Guangzhou's food map by gathering Michelin, Black Pearl, must eat lists, and star rated hotels. (New Society)