With the continuous implementation of favorable policies to boost market confidence in both the supply and demand sides of the real estate market, the real estate market in many places has seen a booming scene during the National Day holiday. In the new round of market heat, homebuyers are becoming more professional and rational, and leading real estate companies represented by China Merchants Shekou (001979. SZ) with strong strength and high-quality project layout are leading the way due to customer demand. Data shows that during the "National Day Golden Week" in China Merchants Shekou, a total of 43400 customer visits were recorded in the new housing sales sector, with sales exceeding 12.5 billion yuan, achieving impressive results. According to the latest announcement from China Merchants Shekou, in September 2024, the company achieved a contracted sales amount of 14.358 billion yuan and added three residential projects located in the core areas of Shanghai, Guangzhou, and Xi'an; In the first nine months, the cumulative contracted sales area was 6.4244 million square meters, and the cumulative contracted sales amount was 145.171 billion yuan. Steady strategic layout, solid product iteration, delivery and fulfillment capabilities, and comprehensive service capabilities have enabled China Merchants Shekou to continuously improve its internal strength and become a "model student" in winning market opportunities and new real estate development models. Marketing Innovation+Product Iteration Strength: State owned enterprises are highly sought after in the market. During the National Day holiday, while actively responding to policy guidance, China Merchants Shekou launched the first "Golden Autumn Good Family Festival" in 39 cities and 129 sales projects across the country. At the same time, over 1000 live broadcasts attracted nearly 380000 homebuyers to enter the live broadcast room to chat about National Day fun stories and choose houses online. Benefiting from the deep exploration of customer needs, innovative marketing strategies, and joint efforts both online and offline, China Merchants Shekou has seen a comprehensive increase in project visits and transactions in many parts of the country. Since the beginning of this year, all newly launched products by China Merchants Shekou have had excellent market reputation nationwide. The Changsha Tianqingfu project won the first place in the number of single plate sales in May in Changsha; As the first quasi fourth generation residential building in the inner ring of Wuhan, Wuchang Xu has been well received by customers, achieving a land price coverage rate of 56% on the first day of sales; Hefei Merchants Seal leads a new height in luxury homes, setting the first place in multiple markets in Hefei with a sales revenue of 1.5 billion yuan upon its launch; Zhengzhou Linyujing has refreshed the concept of the fourth generation residential products in Zhengzhou and ranked first in the city's red market in the third quarter. China Merchants Shekou continues to upgrade and iterate its product strength, creating a benchmark for houses. It is understood that China Merchants Shekou has formed a long-term mechanism of continuous iteration, from demand collection to in-depth research, to creating pilot benchmark projects to form standards, and finally releasing the results of the revitalization style product strength, which can adapt to customers' needs in multiple aspects. In terms of product system, China Merchants Shekou has proposed a new 3+1 product system based on changes in customer needs and aesthetics, including three major product lines: Tianqing, Qixu, and Lanyue, as well as a high-end luxury home style top-level product series named "Xi". Quality delivery+diversified services for a better life circle has become a new "buying point". While ensuring high quality, China Merchants Shekou has not slackened in project delivery. In the first half of this year, a total of 74 batches were delivered and received good market and owner reputation, including many acclaimed star projects. China Merchants Shekou has teamed up with the Shanghai Hongkou District Real Estate Registration Center to successfully pilot the "handover of property upon delivery" policy in the China Merchants Hongxi project. This is the first time this year that Shanghai has carried out parallel ownership registration and delivery work. In Xi'an, China Merchants Shekou has locked the average delivery cycle at 15.6 months. The excellent delivery of the Hefei Zhenjing project has once again earned the brand reputation for the products accumulated by China Merchants Shekou after 7 years of deep cultivation in the Hefei market. China Merchants Shekou pours craftsmanship into its products and provides high-quality services for residential life. China Merchants Shekou collaborates with its subsidiary, China Merchants Accumulate, to provide professional property maintenance and heartwarming community services. From the Green Rose Action and Home Culture Festival to the Rainbow Plan, Anxin Home, and Xiaozhao Service Station, the service extends from "delivering good houses" to "building a good life together". China Merchants Shekou has made significant progress in its diversified business, integrating property services, commercial operations, hotel apartments, parks, exhibitions, and wellness to create a beautiful living circle. In the business field only, during the National Day holiday, its shopping centers, such as Sea World and China Merchants Garden City, held a series of rich and wonderful activities, such as China-Chic Grand Ceremony, street dance competition, basketball match, circus parade, famous Coser Airborne, with the theme of "flower sea reception", which brought about an excellent performance of 17.6% year-on-year increase in average daily sales and 13.7% year-on-year increase in average daily passenger flow for its 33 stores nationwide. The newly upgraded one-stop intelligent service platform "One Shekou" by China Merchants Shekou this year integrates various business resources under its umbrella to provide diversified and convenient services to 24.5 million online members, taking the lead in leveraging the advantages of digital development to win a leading "service card" for China Merchants Shekou. Founded 45 years ago, China Merchants Shekou was once the "vanguard" of China's reform and opening up, and now it is a leading comprehensive development and operation service provider for cities and parks in the country. It can be seen that maintaining an innovative spirit has become the driving force for this enterprise to move forward. It is through unremitting innovation and iterative upgrading that it has the visible product power and strong delivery power in the market. As a carrier of a better life, in the future, China Merchants Shekou will continue to adhere to long-term principles, create more satisfactory products, deliver a better life, and grow together with the city. (New Society)