The National Day Golden Week is not only a good time for leisure and entertainment, but also a good day for the consumer market to show vitality. During this year's National Day holiday, there was a two-way rush between holidays and consumption, and the people's longing for a better life was reflected in various aspects. They not only enjoyed the pleasure brought by holidays, but also promoted the prosperity of the consumer market. The rising consumer trends reflect the surging momentum of China's economic development. With the continuous release of the effects of various stock policies and the orderly introduction of incremental policies, China's economy is further showing a positive trend, and countrymen will have more confidence to consume, willing to consume, and daring to consume. Cultural and tourism consumption has become a beautiful scenery in the consumer market. With the improvement of people's living standards, consumption is no longer limited to physical consumption of "buy buy buy", but a new trend of diversified, high-quality, and personalized consumption that integrates physical goods and services. During the National Day holiday this year, cultural and tourism consumption is "steaming", providing a variety of choices for countrymen vacationers, which has become an important driving force for improving the quality and capacity of consumption. From October 1st to 7th, the total number of cross regional personnel movements in the whole society reached 2.003 billion, with an average of 286.187 million people per day, an increase of 3.9% compared to the same period in 2023 and 23.1% compared to the same period in 2019. It has become a new fashion for countrymen people to travel for a long time, appreciate the great rivers and mountains of the motherland, experience the rich local customs, and feel the collision between historical culture and modern civilization. Various regions have also launched unique cultural and tourism consumption projects, giving tourists a deep cultural experience. A large number of cultural and tourism consumption projects that closely blend tradition and modernity, such as ancient streets and towns, traditional cultural exhibitions, and cultural and museum venues, have made the National Day holiday consumption market shine brightly. The new type of consumption is flourishing. During this year's National Day holiday, "new technology+new creativity" empowers the consumer market and unlocks new ways of consumer entertainment. Many places have launched National Day themed light and shadow shows, with various light and shadow patterns constantly changing with the rhythm of music, creating a dreamlike night scene and attracting tourists to stop and enjoy. There are also many places where exciting drone shows are staged with the sky as the backdrop, the ground as the stage, and the night as the background. Hundreds or thousands of drones display various shapes, transform into different colors, and assemble into various patterns, providing tourists with a feast of sound, light, and electricity. In addition, many places have utilized technologies such as virtual reality (VR) and augmented reality (AR) to allow tourists to immerse themselves in ancient and real times, further enhancing the experience of cultural and tourism consumption, and deepening their understanding of China's excellent traditional culture and the high-quality development achievements of the new era. In addition, green consumption is another highlight of new consumption during the National Day holiday. The sales revenue of products labeled with "environmental protection" and "energy conservation" increased significantly year-on-year. The sales revenue of new energy vehicles increased by 45.8% year-on-year, and the retail sales revenue of bicycles and other commuting devices that are conducive to green and environmentally friendly travel increased by 32.5% year-on-year. Traditional consumption yields abundant rewards. The value-added tax invoice data released by the State Administration of Taxation shows that the comprehensive retail sales revenue increased by 9% year-on-year. The lively National Day holiday has brought all-round "heat" to the consumer market, demonstrating its strong vitality and considerable potential. Traditional consumption, together with other consumption, has ignited a strong "fireworks atmosphere" in the consumer market, and also beautified the colorful holiday life of thousands of households. The policy of promoting consumption and expanding domestic demand has shown remarkable results. Since the beginning of this year, the country has implemented a series of policies to promote consumption and expand domestic demand, especially the "two new" policies of promoting large-scale equipment updates and exchanging old for new consumer goods, which not only benefit people's livelihoods but also promote consumption, driving the recovery and improvement of the consumer market. The "trade in" subsidy policy has lowered the threshold for consumers to purchase cars, and coupled with timely price reductions, purchase discounts, purchase gift packages and other preferential measures launched by automobile companies, the sales of second-hand cars in China increased by 65.9% year-on-year, and the sales of new cars increased by 11.7% year-on-year, with a year-on-year increase of 45.8% for new energy vehicles. Recently, the state has strengthened the counter cyclical adjustment of fiscal and monetary policies, lowered the deposit reserve ratio of financial institutions, promoted the real estate market to stop falling and stabilize, and worked hard to boost the capital market. These policy measures have further strengthened the positive role of China's economic fundamentals and favorable conditions such as broad market, strong economic resilience, and great potential in achieving effective quality improvement and reasonable quantity growth of economic development. While continuing to increase consumption driven economic growth, they have also strengthened the improvement of social expectations, strengthened the trend of sustained economic recovery, once again confirmed that China's economy has broad prospects for development, and sent a strong stimulus signal to the National Day holiday consumer market. Zhang Deyong, Researcher at the Institute of Financial and Economic Strategy, Chinese Academy of Social Sciences