How to provide more high-quality cultural and tourism products and services to meet the new expectations of the people's spiritual and cultural life? How to enrich the supply of tourism products and improve the level of scenic spot management services? What are the new measures to further promote cultural and tourism consumption and industrial development? At the "Promoting High Quality Development" series of themed press conferences held by the State Council Information Office on the 30th, relevant officials from the Ministry of Culture and Tourism answered questions of public concern. On September 30th, the State Council Information Office held a series of themed press conferences on "Promoting High Quality Development" in Beijing. Vice Minister of Culture and Tourism Zhang Zheng, Director General of the Arts Department of the Ministry of Culture and Tourism Wen Wenjun, Director General of the Public Service Department of the Ministry of Culture and Tourism Chen Binbin, and Director General of the Industrial Development Department of the Ministry of Culture and Tourism Miao Muyang attended to introduce the situation and answer questions from reporters. Xinhua News Agency reporter Jin Liangkuai promotes high-quality cultural resources to reach nearly 40000 new public cultural spaces such as study rooms and cultural stations at the grassroots level, igniting the "cultural hometown sentiment" of the people; Smart libraries and public cultural clouds allow people to appreciate the fragrance of books, learn talents, and enjoy their bodies and minds; Activities such as the Four Seasons Village Evening and square dancing have attracted more and more people to sing, dance, and enjoy themselves... "The Ministry of Culture and Tourism focuses on the overall work of the Party and the country, the aspirations of the people for a better life, and strives to promote high-quality development of culture and tourism." Zhang Zheng, Vice Minister of Culture and Tourism, said that "cultural tourism fever" has become the norm and everyone is very concerned about it. Zhang Zheng said: "We strive to create and launch excellent literary and artistic works, increase support for stage art and art creation, implement a new era series of artistic creation projects, encourage writers and artists to go deep into life, take root in the people's creative work, and launch many good shows and activities, such as the large-scale literary and artistic performance" Great Journey "celebrating the centennial of the founding of the Communist Party of China, which highlights the artistic style of a great country, and the dance drama" Never Die Wave "and" The Journey of a Legendary Landscape Painting ", which are acclaimed and acclaimed." The people's desire for a better life is often reflected in the demand for high-quality literary and artistic works. Ming Wenjun, Director of the Art Department of the Ministry of Culture and Tourism, said, "We are constantly optimizing the supply of cultural services and cultural products, and further promoting literary and artistic creation." Ming Wenjun said that we will vigorously build and strengthen literary and artistic troupes at all levels, provide classified guidance and support for state-owned literary and artistic troupes, private literary and artistic performance groups, as well as grassroots rural opera troupes, folk troupes, etc., improve various construction mechanisms, and promote their high-quality development; Continuously expanding channels for high-quality cultural resources to reach grassroots levels, further improving the government's mechanism for purchasing performance services, and increasing efforts to bring opera into rural areas, communities, campuses, and streets; Continue to enhance the integration of literature and tourism, enabling literature and art to innovate the market, empower industries, and enhance tourism. As of now, there are a total of 15700 A-level tourist attractions, nearly 900 national and provincial-level tourist resorts, over 700 national and provincial-level tourist leisure blocks, and more than 9500 key rural tourism villages and towns in China. Miao Muyang, Director of the Industry Development Department of the Ministry of Culture and Tourism, introduced that based on the diverse, personalized, and high-quality needs of the people, the Ministry of Culture and Tourism has done a series of work in recent years to create high-quality scenic spots, cross regional tourism products, and boutique tourism routes. In terms of creating high-quality scenic spots and attractions, on the basis of expanding the supply of sightseeing products such as A-level scenic spots and red tourism attractions, we will increase the cultivation of leisure and vacation products such as vacation areas, leisure blocks, and key rural tourism villages and towns. At the same time, we will focus on launching integrated products such as industrial tourism and sports tourism. In terms of creating cross regional tourism products, we will promote the construction of the Beijing Zhangjiakou Sports and Cultural Tourism Belt, the Bashu Cultural Tourism Corridor, the Yangtze River International Golden Tourism Belt, and the Yellow River Cultural Tourism Belt. In terms of creating high-quality tourism routes, a number of themed and distinctive tourism routes have been designed, including rural tourism, national heavy equipment, food tourism, self driving tours, and other routes. In addition, in response to the current public concerns about difficulties in making travel reservations and entering parks, the Ministry of Culture and Tourism requires that tourist attractions that do not exceed their maximum capacity for years do not implement reservations. If reservations are indeed needed, active guidance should be given to scenic spots to scientifically set up and publish online and offline ticket booking channels, simplify reservation procedures, and optimize reservation services. For scenic spots that implement online booking and ticket purchase and voucher admission, comprehensively upgrade the online and offline identity recognition system, and continue to promote the adaptation and convenient use of foreigners' permanent residence cards. Promoting cultural and tourism consumption: Based on the current development situation of the cultural and tourism industry, this press conference also revealed that a series of measures will be introduced to promote cultural and tourism consumption and industrial development - implementing a plan to enhance new business formats, accelerating the development of new cultural and tourism formats such as online broadcasting, immersive experiences, cruise ships, yachts, RV camping, etc; Implement the cultural and tourism consumption promotion plan and encourage various regions to launch measures that benefit the people through cultural and tourism consumption; Promote the digitization of the cultural and tourism industry, and create new scenarios for digital experiences such as smart tourism and immersive experiences; Carry out equipment renewal work in the field of culture and tourism, and update the cultural and tourism equipment that has been used for many years, has poor performance and is not safe enough with super long term special treasury bond; Implement the National Tourism Scenic Road Project and research and launch a batch of tourism scenic roads with distinctive cultural characteristics and good supporting services; Organize the rural creative life season, innovate and carry out activities such as rural concerts, art carnivals, and creative markets; Innovatively launching a batch of tourist special trains, cooperating with the National Railway Group, and continuing to promote the opening of 330 new tourist special trains on the basis of 1430 tourist special trains already in operation this year; Collaborate with relevant departments to continuously optimize visa and customs clearance policies, steadily expand the scope of visa free countries, optimize transit visa free policies, and improve the level of service facilitation for inbound tourism. Following intangible cultural heritage for tourism is also a new trend in tourism, further unleashing new consumption potential. Currently, there are 1557 national level intangible cultural heritage projects in China, with over 99% of them having stable new media accounts and content. The youthful state of intangible cultural heritage fully demonstrates the vibrant vitality of China's excellent traditional culture, "said Chen Binbin, Director of the Public Service Department of the Ministry of Culture and Tourism. (New Society)