On the first day of the National Day holiday, lively and vibrant paintings were spread across the country. From famous historical sites to natural scenery, from bustling cities to ancient towns and villages, you can see the joyful figures of tourists. The popularity of holiday tourism highlights the surging vitality of the consumer market and witnesses the upgrading of people's aspirations for a better life. The various "tourism+" activities in different regions attract tourists. In October, Beijing's autumn weather was crisp, and popular attractions welcomed tourists from all over the country, such as flag raising, visiting the Forbidden City, and climbing the Great Wall. People's enthusiasm for sightseeing continued to rise. The weather is very nice today, we're going to climb the Hero's Hill At the entrance of the Badaling Great Wall, Ms. Zhang, a tourist from Henan, excitedly said. To welcome a large number of tourists, the scenic area has launched various special activities during the National Day holiday. Tourists can experience the first ray of sunshine on the Great Wall in the morning through the "Morning Great Wall", watch a National Day themed light show at night, and also witness historical and cultural performances such as heroic border defense and tea horse trading through the "marching style performance". On the first day of the National Day holiday, the hot scene of the tourism market has already emerged. According to big data released by Ctrip, on the first day of the National Day holiday, many scenic spots sold out their tickets. The number of domestic scenic spot ticket orders increased by 37% year-on-year, and the number of homestay bookings increased by 55% year-on-year; Nearly 50% of tourists choose long-distance travel, with Beijing, Chengdu, Shanghai, Chongqing, Xi'an and other popular destinations. The various "tourism+" activities in various regions are attracting customers in various ways, and the practical measures to benefit the people are further stimulating the willingness to consume tourism. According to the Ministry of Culture and Tourism, this year's National Day Cultural and Tourism Consumption Month will hold over 3600 events with approximately 24000 events, and various regions will distribute 500 million yuan in cultural and tourism consumption vouchers and other consumer subsidies. Shanghai will distribute hundreds of millions of yuan worth of consumer vouchers to four areas including catering, accommodation, film, and sports; Free delivery of 100000 100 yuan taxi vouchers in Shanxi; Hong Kong will open museums, wetland parks, and half price movie watching activities for free; Beijing will hold 400 special activities around the National Day, China-Chic, Guofeng, Qiuyun and other hot spots. The rich cultural atmosphere adds color to tourism. On October 1st, visitors flocked to Nanxun Ancient Town in Zhejiang Province, where the poetic gardens, Chinese and Western style courtyards, hundreds of buildings built by the water, famous lake silk, and uniquely styled arch bridges exude a unique Jiangnan style and are highly praised by tourists. During this year's National Day holiday, Nanxun Ancient Town combined its unique culture and creative innovation to plan activities such as a parent-child street, a light show, and a food street. The rich and colorful activity experiences have greatly satisfied many tourists. Nowadays, more and more tourists prefer a deep experience of culture and life. During the 7-day National Day holiday, many people choose to stay in quaint towns full of charm or walk into unique traditional villages to immerse themselves in the leisurely and leisurely pace of local life. Driven by the popular online game "Black Myth: Wukong", Shanxi's cultural and tourism industry has experienced a "surge" during this holiday season. The popularity of "following Wukong to travel" remains high, with attractions such as Jinci Museum, Guangsheng Temple, Yungang Grottoes, and Hanging Temple becoming the most popular tourist attractions. Many tourists have shared their true feelings after visiting ancient buildings in Shanxi on social media, such as "The Wukong themed cultural and creative works in the Hanging Temple are amazing", "The weathered wooden tower is awe inspiring", and "The moment you step into the temple, you feel a sense of inner peace". In order to welcome the peak of holiday passenger flow, various regions in Shanxi have launched three themed "Twelve Ancient Architecture Group Check in Tour" routes, four themed "Aerial Tour of Linfen" routes, and three themed "RV Self driving Personalized Tour" routes. Authentic Shanxi cuisine and traditional Jin style residences have entered the tourists' field of vision. The characteristic ancient towns are bustling with people, museums around the world are hard to find tickets, and ancient architecture tours are popular. The rich cultural atmosphere adds color to tourism, showcasing young people's love for traditional culture and reflecting their demand for high-quality cultural experiences. New formats and products enrich tourists' choices. In the golden autumn season, the splendid rural autumn scenery and diverse rural cuisine attract countless tourists. In order to enrich the supply of high-quality tourism products during the National Day holiday, the Ministry of Culture and Tourism recently launched 85 "Taste in the Countryside" rural tourism boutique routes, taking tourists to taste local specialty foods, taste local specialties from all over the world, explore intangible cultural heritage culinary skills, and participate in harvest festival activities. In addition to visiting traditional scenic spots, many personalized travel plans have also become a favorite among young tourists, and emerging tourism formats have enriched holiday travel choices. Food experience, RV camping, "traveling with performances", "traveling with intangible cultural heritage", "traveling with movies and TV shows" and other modes are highly popular. At the Xujiang Ancestral Temple in Lubao, Guangdong, activities centered around intangible cultural heritage lead tourists to slow down their pace and experience the charm of traditional culture up close. We have made our own exclusive lacquer fans and tie dye, which children love very much. This activity is also very educational. Ms. Li, a tourist, took her child to watch the live production demonstration of bamboo weaving craftsmen and tried many projects. We have added some intangible cultural heritage booths and installed fun check-in devices to enrich the tourism supply, "said the person in charge of Xujiang Ancestral Temple. It is reported that during the National Day holiday, the China Intangible Cultural Heritage Museum, Zhejiang Intangible Cultural Heritage Museum, and Guangdong Intangible Cultural Heritage Museum will prepare intangible cultural heritage exhibitions, food markets, and study experiences; Tianjin will hold a joint exhibition of intangible cultural heritage in the Beijing Tianjin Hebei region, creating activities such as community tours and intangible cultural heritage shopping festivals; Shanxi will organize 100 inheritors of intangible cultural heritage of noodle making skills to jointly produce a noodle dish, showcasing traditional noodle making skills on site and providing free tasting for tourists. (New Society)