Recently, Xiamen Public Security's "live streaming sales" style of legal education has become popular, causing heated discussions among netizens. In the video, the uniformed anchor uses online live streaming sales language to popularize the harm and consequences of illegal and criminal behaviors such as drunk driving, drug abuse, and theft. Netizens commented one after another: I have never seen such advanced promotion before, but legal knowledge has entered my mind so vividly. At present, live streaming sales are booming, and many popular live streams have been questioned for their vulgar and superficial content, as well as their attempts to attract traffic. However, Xiamen Public Security's attempt is like a clean stream, using creative short videos to popularize legal knowledge. Not only is the content healthy, but it is also easy to understand. Short videos such as "Drunk Driving Package Heartbeat", "Do You Know the Harm of Drugs", and "Is Theft Punished or Not" are used in a realistic way to allow viewers to learn legal knowledge in a relaxed atmosphere. This kind of content, full of positive energy and educational significance, quickly captured the hearts of the audience and has the potential to ignite a "live broadcast legal popularization fever". Legal education is the foundation of building a rule of law society. In a society ruled by law, every citizen's daily life cannot be separated from the norms and guidance of the law. The Fourth Plenary Session of the 18th Central Committee of the Communist Party of China proposed the legal responsibility system of "whoever enforces the law shall popularize the law" for state organs, clarifying the responsible subjects of legal popularization work. Subsequently, the Central Office and the State Council issued the "Opinions on Implementing the Responsibility System of State Organs for Popularizing Law 'Whoever Enforces the Law shall Popularize the Law'", further integrating legal popularization with legislation, law enforcement, and judicial practice, and requiring various legal practitioners to interpret the law based on social hotspots. In the digital age, popularizing law is no longer just interpreting legal connotations to citizens in plain language, but also requires maintaining positive interaction with society and exploring more new forms that are popular among the public. The practice of Xiamen Public Security this time provides a valuable example for the innovation of popularizing law. Social topics such as drunk driving, drug abuse, and theft are relatively serious, and the effectiveness of traditional forms of promotion is relatively limited; The professional and abstract legal terms of "three sentences with a reprieve of five", "appropriate criminal responsibility and punishment", and "legality of crime and punishment" also confuse ordinary people. By leveraging popular elements such as "reverse marketing" and using humorous and witty techniques, legal knowledge is integrated into familiar "internet memes" to amplify its legal literacy effect, allowing the public to see how accessible and down-to-earth legal education can be. Live streaming sales also come with interactive genes, and a large number of viewers flock to the live broadcast room, leaving messages and bullet comments to ask the anchor online questions. This instant feedback mechanism enhances the audience's sense of participation, helps them better understand legal knowledge, and improves the efficiency of legal education. At the same time, online short videos can quickly reach a large audience, and Xiamen Public Security's legal education videos have become a hot topic on the internet in a short period of time, once again proving the powerful dissemination power of this form. Through popular means, legal knowledge can reach more circles and age groups faster and more widely. This also enlightens us that to further enhance citizens' legal literacy, we need to not only continue with "routine operations", but also adhere to integrity and innovation, fully utilize new technologies and channels, focus on and mobilize the public's attention and excitement points. The more hot and difficult issues they are concerned about, the more they should "brainstorm" and achieve twice the result with half the effort in popularizing law. To some extent, the popularity of creative legal content can also push the balance of online traffic towards a healthier, more scientific, and deeper direction. The live streaming "sales promotion" of legal education has received a lot of praise, which indirectly reflects the public's aesthetic fatigue towards entertainment oriented videos and is calling for the return of high-quality content. It is worth noting that during major social hot topics, the public's attention to legal education is higher and their awareness of participating in discussions is stronger. In the future, high-quality content producers such as Xiamen Public Security should seize social hot topics, continue to create more vivid and diverse legal education products, and make legal knowledge more deeply rooted in people's hearts. This can not only build a healthier and more positive online content ecosystem, but also help create a good social atmosphere of learning, understanding, and abiding by the law. (New Society)