Ran Keqi, an e-commerce creator from Ya'an, Sichuan, selected Sichuan Huili soft seed pomegranates with large fruit size and thin skin, which were broadcasted live and sold 2000 orders within one hour; Local creator Wang Juchang in Panzhihua endorses the seasonal Kaite Mang in the area, helping to open up fruit sales for his fellow villagers. According to the 2024 Harvest Festival Tiktok E-commerce Agricultural Aid Data Report, from September 2023 to September 2024, Tiktok E-commerce has sold 7.1 billion agricultural special products, an increase of 61% over the total orders of the previous year, with an average of 17.4 million agricultural special products sold every day. Zhang Zhaoxin, a researcher at the Rural Economic Research Center of the Ministry of Agriculture and Rural Affairs, believes that industrial revitalization is the top priority of rural revitalization. Rural characteristic industries are an important component of rural industries and an important channel for farmers to increase their income and become prosperous. In recent years, the upgrading of consumption among urban and rural residents has led to an increase in demand for ecological, high-quality, diverse, and personalized agricultural products, bringing new opportunities for the development of rural characteristic industries. The development of agricultural product e-commerce, especially the iterative upgrade of interest e-commerce to traditional e-commerce, provides a new path for precise matching between the supply and demand of characteristic agricultural products, and also brings new development models such as the clustering of rural characteristic industries, the formation of rural characteristic industrial belts, and the driving force for regional economic growth and farmers' income increase and wealth creation. Global interest e-commerce can comprehensively showcase the connotation and value of rural specialty products, reflecting the good ecology, characteristic folk customs, and long history, allowing local products and consumers to meet and sell directly, and then turning local specialties into large products, driving local economic development Zhang Zhaoxin said. According to Party Guoying, a researcher at the Institute of Rural Development of the Chinese Academy of Social Sciences, the pain point of traditional agricultural development is that the market-oriented role is constrained by high transaction costs, resulting in insufficient effective supply and supply-demand mismatch. User interest based demand information is an important condition for farmers and entrepreneurs to enhance their ability to discover business opportunities. This mechanism can gradually increase the scale of farmers' operations, promote the important links of the agricultural industry chain to sink to townships, and help increase farmers' part-time income, achieving integrated urban-rural development. For example, Dang Guoying said: "For example, for the scattered mulberry across the country, if the traditional large farmers get involved, the transaction cost is high, and it is not easy to open up the market. After the e-commerce platform gets involved, the small agricultural products in the country become regional large agricultural products, which can be scaled up, deepen the division of labor, and bring benefits." Zhai Liming, the chief operating officer of Tiktok e-commerce fresh food and life industry, said that since this year, under the promotion of a series of special agricultural aid projects, the sales of fruits and vegetables in various seasons have doubled in peak seasons. The platform's annual sales of agricultural specialty products increased by 170% year-on-year, and the total order volume of agricultural specialty products increased by 61% year-on-year. Many local specialty products have crossed mountains and rivers and reached consumers through a single screen. Li Wenjuan, a researcher at the Institute of Agricultural Resources and Agricultural Zoning of the Chinese Academy of Agricultural Sciences, once conducted public welfare promotion for Panzhihua mangoes, indirectly driving the sales of 400000 kilograms of mangoes by Panzhihua fruit farmers. Interest based e-commerce platforms can provide more traffic support and resource tilt, allowing high-quality agricultural products to directly connect with consumers, enter thousands of households, achieve win-win situations, and increase farmers' production and income, "said Li Wenjuan. Zhang Zhaoxin believes that interest based e-commerce will become a broad carrier for deeply exploring the diverse values of rural areas. With the demonstration of interest based e-commerce cases, more and more agricultural entities will be mobilized to enter the era of all staff live streaming, discovering and capturing the beautiful scenery and people in rural areas from a wider and more diverse perspective, making interest based e-commerce the main platform for showcasing rural production, life, and ecology, and allowing urban and rural consumers to have a deeper understanding of rural areas. Interest based e-commerce will become the main driving force for innovation in rural characteristic industry formats. With the transformation of interest e-commerce from content platforms to comprehensive e-commerce that includes content, shopping malls, and search, it will provide more diverse choices for various entities to participate in the development of rural characteristic industries, thereby giving rise to various new formats and models, and further stimulating the vitality of rural characteristic industry development. Interest based e-commerce will become the most effective way for farmers to share the dividends of industrial development. Interest e-commerce enables enthusiasts of rural specialty products to directly connect with producers of rural specialty products. As producers, a large number of small and medium-sized farmers can directly participate in the pricing process, obtain product dividends, and change the passive position of producers in the traditional agricultural product industry chain, making it difficult to obtain backend value added. It is understood that interest e-commerce also actively cooperates with local governments and industries, providing systematic and large-scale support for small and medium-sized businesses in industrial belts, enhancing the visibility of local products, and assisting in the transformation and upgrading of regional and real economies. Taking Tiktok E-commerce as an example, since 2023, Tiktok E-commerce has successively established in-depth cooperation relationships with Fujian, Yunnan, Shandong and other places for high-quality development of industrial electrification merchants. As of now, the platform has covered 684 characteristic industrial belts across the country. The number of merchants in the industrial belt increased by over 194%, and the sales of goods in the industrial belt increased by over 66%. (New Society)