On September 19th, 2024, the Laser Display Technology and Industry Development Conference was held in Qingdao. This year marks the tenth year of the birth of laser television. Representatives from the fields of government, industry, academia, and research expressed their opinions freely, providing new ideas for the innovative development of laser display in the next decade. From multiple dimensions such as scene, product, technology, and industry, they will comprehensively "innovate" and reconstruct the world through laser display. Looking back on the past decade, laser displays have shown unlimited innovation and vitality. Laser based display technology is widely recognized as the most promising new display technology in the industry due to its superior color performance, green energy saving, health and eye protection, as well as diverse forms and scene adaptability. According to Li Wei, President of Hisense Video Technology, laser TVs have continued to promote the popularity of 100 inch screens among home users in the past decade, achieving various innovative designs such as curled screens and raised screens. From industry data, the consumption of 100 inch TVs has doubled in recent years, and laser TVs are one of the biggest driving forces. For the intelligent projection that has been born for ten years and has become the favorite of young people, the introduction of laser display technology in recent years has accelerated its industrial upgrading and led the trend of high-end consumption. According to the data, all flagship models of intelligent projection head brands currently use laser light sources, and the high-end market represented by 4K and laser is growing faster than the market. The 10000 yuan market has also been successfully activated in the first half of 2024, with a significant year-on-year increase in sales. At the same time, the popularity of laser cinemas in the cinema industry is accelerating, and the domestic penetration rate has reached 60% in the first half of 2024; Due to its long lifespan and environmental advantages, laser commercial displays are also becoming mainstream technology worldwide; In recent years, car displays have developed rapidly, and laser display car solutions have also demonstrated their advantages of being smarter and safer, with broad prospects for the future. Xu Zuyan, an academician of the CAE Member, said that laser display also has the advantages that other display technologies cannot have at the same time, such as healthy eye care, large color gamut space, easy breakthrough of large screen display, low carbon and energy saving. With the joint efforts of the entire industry chain, laser display has developed into the most innovative and dynamic display technology. At the 2024 Laser Display Technology and Industry Development Conference, participants from all walks of life believed that the unlimited innovative vitality of laser display can reconstruct display technology, and "New" development is the theme of laser display for the next decade. In addition to various fields of traditional displays, everything such as home entertainment, car life, and artistic creation can be made more beautiful by the empowerment of laser displays, ushering in a new era of highlights. In terms of expanding the scene to new areas, the rich adaptability of laser display can penetrate into more specialized fields and meet the needs of professional audiences. For example, more professional game displays, new ways of creating light and shadow art, more perfect cultural tourism exhibitions, and even entering the field of professional film production. It is reported that recently, Xiying Image Restoration Center has chosen Hisense Laser TV as a dedicated film review TV for the national film restoration project. In terms of product innovation, laser displays can be fully utilized. On the one hand, laser TVs can continue to leverage the advantages of ultra large screens, breaking the limitations of space, color, and cost, and continue to lead the display industry. On the other hand, smart projectors that focus on mobility and portability will make great strides, providing high-quality large screens anytime and anywhere, achieving the goal of "wherever there is laser projection, there is a cinema". As the foundation of empowering all things with laser display, the trend towards innovation in technology will provide a solid guarantee for the development of the industry. At this conference, it can be seen that the future of laser display will present a technological trend of larger images, better picture quality, smaller appearance, more AI interactive, energy-saving and environmentally friendly. Home users are expected to bring 150 inch laser TVs home in the future, and in order to solve the user experience problem of larger sizes, new projection lens technology and foldable and rollable screen technology will also emerge. In terms of image quality improvement, laser TVs are expected to increase brightness and energy efficiency by 40% over the next three years, with peak brightness increased by 5 times and contrast increased by 10 times. Three color laser combined with more efficient screen technology is expected to increase brightness by three times. In addition, the size of the laser TV host can be significantly reduced to the size of an iPad through continuous optimization of the laser engine and lens; Even by integrating with home furnishings, the host can achieve complete invisibility. At the same time, the energy efficiency advantage of laser displays will continue to lead the industry, and in the future, a super energy-saving level of "one inch one watt" can be achieved. The new trend of youthfulness and large screen technology has driven a significant increase in laser product consumption. With the laser display industry moving towards a new direction, laser product consumption has also released greater potential. Youthfulness, atmosphere, large screen technology, and scene technology have become keywords for the development of the new era. According to the Report on the Consumption Trend of Laser TV released at the conference, the sales growth of laser TV+laser projection in the emerging e-commerce platform Tiktok far exceeded the market, ushering in a new breakthrough in growth. Behind the significant growth, the trend of younger consumer groups has become one of the main reasons. The report shows that the post-90s generation has become the main consumer force of laser products. They pursue high-quality living experiences and are more willing to pay for products that can provide the ultimate and enjoyable experience. Laser products better meet this upgrade demand with features such as large screens and high image quality. The accelerated coverage of the laser display industry in all aspects of life has made immersive home movie and sports scenes more commonplace, further driving the attention and sales of laser products. In the past year, the search volume for laser TV+laser projection related content has increased by 57% year-on-year, and the search volume for laser products has skyrocketed during the European Cup. Watching games with laser TV is becoming one of the main ways to watch top events such as the Olympics and World Cup. The factors that affect laser product consumption decisions are also accompanied by the expansion and development of diverse scenarios. In the "Top 10 laser TV purchase keywords", "size, image quality, and eye protection" have become keywords. Under the trend of large screen development, laser TVs of 100 inches and above are gradually becoming mainstream, and the upcoming mass production of 150 inch Hisense laser TVs is highly anticipated, which will further meet the consumer demand for large screen laser TVs. In addition, research results from third-party professional organizations also show that in recent years, the awareness of laser television among the public has rapidly increased, and health eye protection and cinema level experience have been widely recognized. Laser display has become a widely recognized advantage and unlimited potential for the future development of high-tech industries by the country. In December 2023, seven departments including the Ministry of Industry and Information Technology and the Ministry of Education jointly issued the "Guiding Opinions on Accelerating the High Quality Development of Audiovisual Electronics Industry", which pointed out that "accelerate the development of laser display from small laser projectors to large ultra high definition, high-definition, and ultra large size laser display systems, and promote the popularization of laser TV, projection and other products." This means that the development of laser display technology has become one of the high-tech industries vigorously developed by the country. At the 2024 Laser Display Technology and Industry Development Conference, attending leaders and experts expressed their affirmation of the achievements made in laser display and guided the industry towards high-quality and healthy development in the future. Zhou Haiyan, a second level inspector of the Electronic Information Department of the Ministry of Industry and Information Technology, said, "Laser display relies on the characteristics of non luminous screens, moderate screen brightness, visual comfort, and low energy consumption, and has become an important direction for the supply of mid to high end audio-visual electronic products, with the characteristics of leading and driving consumption upgrading." Hao Yabin, Executive Chairman of the China Electronic Video Industry Association, said, "Laser display, as a representative next-generation display technology, takes the lead and leads the high-end industry, playing a leading role in enhancing industrial value, promoting consumption, and improving user quality of life. Since the beginning of this year, the sales of laser TVs in the super large screen market have increased significantly, indicating its mainstream trend position in market renewal and upgrading. The rapid development of laser display also demonstrates China's speed and advantages. The sentence is: Laser display has been in the public eye for ten years, and its technological advantages continue to lead the industry. The exploration of new scenarios is novel and eye-catching, and its innovation potential is endless. The 2024 Laser Display Technology and Industry Development Conference presents a promising new outlook for the entire industry. (New Society)