As autumn gradually deepens and the moon fills the west tower, the China Film Museum cleverly blends tradition and modernity during this Mid Autumn Festival, presenting a cultural feast for the people. From September 14th to 17th, 2024, the China Film Museum launched a series of cultural activities called "Celebrating the Mid Autumn Festival with Light and Shadow and the Bright Moon Together". Through a variety of projects such as film creators' exchanges, traditional dance performances, interactive experiences of intangible cultural heritage, and film public welfare screenings, the museum innovatively created a new scene of "film+" cultural experience, showcasing the cultural charm of the Chinese nation, creating a strong festive atmosphere, and allowing audiences to celebrate the Mid Autumn Festival in the fusion of tradition and modernity. During the Mid-Autumn Festival, there were about 20000 visitors. Immersive experience of traditional folk culture and fancy Mid Autumn Festival, the scenery here is beautiful. This Mid-Autumn Festival, the Chinese Film Museum has a strong sense of traditional culture. At the North Square of the venue, a super large moon mask is particularly eye-catching, decorated with ancient Mid Autumn poems, making it full of festive poetry and attracting many viewers to take photos. In the central circular hall, various classical dances such as fish lantern dance, water sleeve dance, bell dance, lantern dance, and classical dance, with their unique charm and allure, make the audience feel as if they have traveled through time and space, experiencing the strong atmosphere of traditional festivals. The intangible cultural heritage handicraft experience area, with exciting shadow puppetry performances, allows the audience to appreciate early film and animation art, revisit traditional culture, and feel the charm of traditional Chinese art. The Mid Autumn Festival cultural activities here are not only impressive and enjoyable, but also allow viewers to directly participate in them, becoming disseminators and creators of culture, and jointly writing a vibrant and meaningful Mid Autumn Festival story. In the intangible cultural heritage handicraft experience area, under the guidance of intangible cultural heritage teachers, the audience personally learned to make unique fish lanterns, experienced the joy of traditional handicrafts, and gained a deep understanding and recognition of intangible cultural heritage skills. In addition, traditional pitching games have also attracted many viewers to participate. While experiencing the fun of ancient folk games, they have also won exquisite gifts. Enjoy a comprehensive feast of film culture during the Mid Autumn Festival, and the excitement of exciting movies is also indispensable. On September 14th, Theater 4 of the China Film Museum held an exchange event for the creators of "White Snake: Floating Life". After watching the movie, the audience had in-depth exchanges with the film creators, shared creative anecdotes, looked forward to the future of Chinese animation, exchanged Mid Autumn Festival wishes with each other, and created a strong festive atmosphere. This exchange event not only allowed the audience to experience the wonderful fusion of traditional culture and animation art, but also filled them with expectations for the future development of Chinese animated films. The museum has also increased the supply of films and arranged for the release of 11 new Mid Autumn Festival films, including "Transformers: Origins," "The Wandering Earth 2 (3D version)," "Determination to Run Away," and "Wild Children. The public welfare screening of three "car movies" has enriched the types of films and viewing methods, providing diverse choices for visitors to the museum. In order to fully promote the new films released during the Mid Autumn Festival and National Day holidays, a small Mid Autumn Festival and National Day New Film Creator Signature Poster Exhibition called "Film and Audience Together" has been set up outside Theater 4, which facilitates the audience to gather information about the films and cheer for their favorite films and creators. During the festival, the central circular hall of the China Film Museum continues to play Mid Autumn Festival themed videos. Through modern technological means, the traditional elements of Mid Autumn Festival are combined with modern visual art, bringing audiences a dual enjoyment of visual and spiritual senses. While watching the video, the audience gained a deeper understanding and recognition of Mid Autumn Festival culture. For those who cannot attend in person, the China Film Museum provides online live streaming through its official WeChat video account, allowing everyone to enjoy a movie feast at home. The Mid Autumn Festival cultural series of activities is a vivid practice of the China Film Museum actively exploring the creation of new scenes for "film+", promoting excellent traditional culture, and meeting the diverse cultural needs of the masses. As a national level public cultural service institution and an important platform for promoting ideology and culture, the China Film Museum consciously undertakes the mission of raising the flag, gathering the hearts of the people, nurturing new people, revitalizing culture, and showcasing its image. It is committed to combining traditional festivals with modern cultural experiences through the form of "film+", and striving to create a popular holiday venue for citizens. Especially since this year, in combination with the Spring Festival, Yuanxiao (Filled round balls made of glutinous rice-flour for Lantern Festival) Festival, Qingming Festival, Loong Boat Festival, Qixi Festival and other traditional festivals, we have successfully held a number of traditional cultural activities. Through innovative cultural experience of new scenes, we have promoted traditional culture and attracted audience participation, which is very popular with the audience. (New Society)