On September 12th, the 2024 China International Fair for Trade in Services opened in Beijing. The picture shows the comprehensive exhibition site of the Service Trade Fair at the National Convention Center. On September 12th, in Shougang Park, Beijing, the crowd was bustling and lively. At the 2024 Service Trade Fair Cultural and Tourism Services Special Exhibition Area, cutting-edge technologies such as AI (Artificial Intelligence), VR (Virtual Reality) interaction, 3D interaction, and digital holographic imaging will lead the audience on a magical cultural journey. The theme of this year's cultural and tourism service is "Technology Empowers New Culture and Tourism, Creativity Leads New Life". The exhibition area is about 11700 square meters, with a total of 832 enterprises participating, focusing on showcasing the new scene of the integration of traditional culture and modern technology, and comprehensively showcasing the latest achievements of Beijing in building a national cultural center. Beijing vigorously develops new cultural productivity and accelerates the cultivation of new cultural formats. The high-quality development of the cultural industry has given birth to rich scenes and diverse applications, "said Huo Zhijing, Deputy Minister of the Propaganda Department of the Beijing Municipal Party Committee and Director of the Beijing Film Bureau. One of the major features of this year's cultural and tourism service theme is the abundance of cultural integration projects and rich digital experiences. At the exhibition area, the China Film Museum, in collaboration with General Motors Innotech Technology, has created the "XR Virtual Imaging Museum", allowing visitors to experience immersive fully automatic XR (Extended Reality) virtual filming and immerse themselves in the mysteries of film shooting; The Chaoyang District Cultural and Tourism Bureau of Beijing and Fliggy Travel jointly launched the "AI Tour Beijing Chaoyang" cultural and tourism model. Viewers can express their needs to the digital person "Yangyang" and receive one-stop smart tourism services for "food, accommodation, transportation, travel, shopping, entertainment". The latest achievements of creative transformation and innovative development of excellent traditional Chinese culture have been showcased in this year's cultural and tourism service theme, with the Great Wall, Grand Canal, and Central Axis becoming important exhibition contents. For example, in the Dongcheng exhibition area, the magnificent axis, glorious axis, and museum axis vividly depict the precious memories, protection, and inheritance of the central axis heritage in Dongcheng District. More than 1200 cultural and creative products from 46 key cultural and museum units and high-quality cultural enterprises in Beijing, as well as over 400 cultural and creative products from 11 municipal parks and museums, provide visitors with a rich cultural experience. This year's cultural and tourism service theme also showcased the artistic masterpieces created in Beijing. Viewers can watch high-definition videos such as the opera "Tosca" by the National Centre for the Performing Arts and the play "Teahouse" by the Beijing People's Art Theatre on an 8K large screen; Enjoy a segment of the newly composed Peking Opera "Qi Baishi" on site and participate in the Peking Opera popularization and experience activities. Some Beijing produced TV dramas still set up scene reproduction check-in areas on site, and many viewers participate in immersive experiences. The latest achievements in cultivating new cultural formats have been showcased. Entering the Fengtai exhibition area, the "Beijing Lantern Festival" 2024 Beijing Mid Autumn Festival and National Day Lantern Festival, which will soon be unveiled at the Garden Expo Park, will be showcased in miniature. The nine themed areas of creative lanterns will give the audience a sneak peek. The three major cultural facilities in the sub center of Beijing city were also displayed on site, and the audience can enjoy the digital version of the 27.4-meter long scroll "Beijing Grand Canal Range Rover", which shows the magnificent scenery of the Beijing section of the Grand Canal and the scenic spots on both sides of the river. (New Society)