The 2024 China International Fair for Trade in Services Cultural and Tourism Services will be held from September 12th to 16th at Shougang Park in Beijing. The theme of this year's cultural and tourism service is "Technology Empowers New Cultural Tourism, Creativity Leads New Life", which will focus on showcasing the latest scenes of cultural and technological integration, highlighting the unique charm of the integration of traditional culture and modern technology. The picture shows the press conference on cultural and tourism services for the 2024 China International Fair for Trade in Services held on September 11th. At the press conference on the 11th, Huo Zhijing, Deputy Minister of the Propaganda Department of the Beijing Municipal Party Committee, introduced that the special exhibition area for cultural and tourism services this year covers an area of about 11700 square meters, with a total of 832 enterprises participating, including 50 Fortune 500 and industry leading enterprises, and 34 international exhibitors. A major feature of this year's cultural and tourism service theme is the abundance of cultural integration projects and rich digital experiences. Numerous immersive exhibitions and interactive experiences will showcase the latest achievements of new quality productivity in the cultural field. The "Most Beautiful Great Wall" exhibition uses 4K unmanned aerial vehicles to capture real-life footage, combined with digital movie level special effects technology and several large high-definition screens, bringing audiences a brand new experience scene. The China Film Museum has teamed up with General Instec Technology to create the "XR Virtual Imaging Museum", which seamlessly connects real footage with virtual scenes through camera tracking and real-time image rendering technology, allowing audiences to experience the infinite possibilities of light and shadow art firsthand. The latest achievements in the creative transformation and innovative development of excellent traditional Chinese culture will also be showcased in this year's cultural and tourism service theme. The exhibition area will focus on showcasing the historical status, cultural connotations, and application process of Beijing's central axis, with more than ten related exhibition items and characteristic activities. Interactive exhibitions such as "The Ridge of the Capital, the Majestic Central Axis", "The Central Axis of the Digital Tour: A Comprehensive Map of the Capital", and "VR Cockpit Crossing the Central Axis of Beijing" will lead the audience to immerse themselves in the beauty of the central axis. VR experiences such as watching the Great Wall and AIGC generating creative videos featuring the Grand Canal theme will showcase the magnificent scenery of the Great Wall and Grand Canal to the audience. Huo Zhijing stated that this year's cultural and tourism service theme will also focus on showcasing high-quality literary and artistic works produced in Beijing. Viewers can watch 8K high-definition videos such as the opera "Tosca" by the National Centre for the Performing Arts and the play "Teahouse" by the Beijing People's Art Theatre on 8K screens; You can also enjoy live performances of the newly composed Peking Opera "Qi Baishi" by the Beijing Peking Opera Theatre, participate in Peking Opera popularization and experience activities, and observe props, costumes, and traditional Peking Opera costumes up close. (New Society)