How China's gaming industry undergoes 72 transformations
2024-09-10
Intensify policy support, with a focus on supporting game companies with strong original creation capabilities and promising development prospects, to promote the overall innovation capability and competitiveness of the game industry. Recently, a game called "Black Myth: Wukong" has become popular on the internet, not only in China but also favored by a large number of overseas players, and has been praised by many game enthusiasts as "the pinnacle of debut". It is "Rocket", and it has its own reason for success. This game deeply integrates technology and culture, and its popularity is expected. In fact, in recent years, the development of China's gaming industry has been quite lively. From the initial era of "Little Overlord" to later online games, and now to the rise of 3A games, the gaming industry has undergone multiple changes and upgrades. The gaming industry is one of the most popular and effective forms of cultural industry among young people. It is not only an important carrier to meet the spiritual and cultural needs of the people, but also one of the most dynamic innovative carriers for the "going global" of excellent traditional Chinese culture. So, what kind of games should our country have? How to achieve the '72 transformations', getting better and better, and obtain the' True Scripture '? From a large number of domestic and international practices, it can be seen that the social value and industrial value of the gaming industry cannot be neglected. The social value of games is mainly manifested in cultural subjectivity and value orientation. The immersive experience of excellent games has a stronger cultural penetration than art genres such as film and music. Integrating soft power such as Chinese culture and socialist core values into innovation, presented in a popular and interactive form, can better spread and output culture, and amplify social effects. Focusing on industrial value requires efforts in policy and development planning. The actual sales revenue of China's gaming industry in 2023 will reach 302.964 billion yuan, and there is still a vast market to explore. If we can grasp the finger and form a fist in the industrial layout, gather momentum and form a chain, accelerate entry and support policies, it will be beneficial for the gaming industry to enter a broader "blue ocean". Taking Beijing, Shanghai, Guangzhou, and Hangzhou as examples, in recent years they have proposed to build cities such as "International Online Gaming Capital," "Global Esports Capital," "World Esports City," and "International Animation Capital." Correspondingly, policies for the development of the gaming industry in these places have been continuously introduced, and gaming industry parks are growing stronger. Furthermore, the gaming industry can trigger resonance effects, such as resonance between gaming and technological innovation, resonance between gaming technology and physical industries, and resonance between gaming and talent. This resonance is further stimulated by its technological attributes to enhance its endogenous cultural attributes and continuously enrich its economic attributes. The resonance of the gaming industry can complement the technological, cultural, and economic attributes, ultimately achieving a healthy and prosperous development of the industry. At present, the key is to make every effort to fill in the gaps. For example, some companies have insufficient funds and difficulties in financing; There is still a shortage of high-end professional talents, which directly affects the core competitiveness of enterprises; Lack of market awareness, vague management and business philosophy, and blindly copying trends. On the one hand, we need to continue to increase policy support, attract a group of domestic and foreign chain owners, terminal platform enterprises, IP incubation enterprises, cultural venture capital funds, and creative teams, and promote the overall innovation capability and competitiveness of the gaming industry. Actively attract social capital to invest in the gaming industry, encourage financial institutions to innovate and launch financial products and services, expand funding sources through multiple channels, and focus on supporting content production, technology research and development, talent cultivation, brand competitions, and other fields; By leveraging overseas channels such as Steam, TikTok, YouTube, etc., we aim to promote global dissemination, connect the entire chain of IP production, research and development, finance, distribution, operation, and derivatives, and accelerate the construction of an industrial chain ecosystem where large, medium, and small enterprises collaborate and support each other, and the two markets work together in the same direction. On the other hand, we should support the excellent, the strong, and the elite, with a focus on supporting game companies with strong original ability and good development prospects, and increase the reward and subsidy for original works and scientific and technological innovation teams. Building a service platform that integrates open source tools and engines, material libraries and resource sharing, content creation communities, copyright protection and licensing mechanisms for creators and players, empowering professional developers and game enthusiasts to achieve full process autonomous production from ideas to products. Strengthening intellectual property protection is also crucial for the healthy development of the gaming industry. We need to increase intellectual property protection for game works and their derivative products, carry out special actions to combat infringement and piracy, regulate the copyright order of the game industry, promote the healthy development of the industry, and make China an ideal place for global game creators and entrepreneurs to develop. The gaming industry, characterized by "culture+technology", belongs to emerging and future industries and can become a new growth point for the cultural industry. China's gaming industry has successfully gone global and expanded into new tracks. Only by constantly breaking through problems and obstacles can one "travel without boundaries" and enter the world. (New Society)
Edit:Xiong Dafei Responsible editor:Li Xiang
Source:Economic daily
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