The 2nd Beijing Online Audiovisual Art Conference - Boutique has become a new pursuit in the field of online audiovisual art (deep observation). Recently, the 2nd Beijing Online Audiovisual Art Conference (hereinafter referred to as the "Conference") was held at the Beijing City Sub center. Over a period of 2 days, 1 peak seminar, 6 themed seminars, and multiple online audio-visual art series activities were launched one after another, covering various types of online audio-visual content such as dramas, variety shows, movies, and micro dramas, involving topics of common concern in the online audio-visual industry such as technological empowerment and environmental optimization. Industry regulatory authorities, experts and scholars, online audiovisual platforms, and creators of online audiovisual content may bring policy updates, share experiences and insights, or promote high-quality works to jointly promote the atmosphere of online audiovisual creation in Beijing as a national cultural center. From "wild growth" to standardized and orderly development, the online audio-visual industry is gradually moving towards a stage of high-quality development. In various thematic discussions, "how to polish high-quality works", "what dimensions are included in refinement", and "how to innovate" are high-frequency topics heard by reporters, and "refinement" is becoming a common goal in the field of online audiovisual. In the first half of this year, "My Altay", which took three years to create, interpreted "freedom, vitality, passion, and romance" in an 8-episode format, allowing the audience to fully immerse themselves while still wanting more, opening up a track for domestic high-quality short drama collections. At the seminar, Teng Congcong, the director and screenwriter of "My Altay," shared her creative process, including two trips to Altay to collect inspiration and detailed control of costumes, props, and music. In her opinion, "the beauty and brilliance of a work are only a corner of the ice mountain on the sea level, and below the sea level, it is the cornerstone of the entire drama's creation." As of now, the summer release of "Tang Dynasty Mystery Record: Journey to the West" has exceeded 1.8 billion views. The chief director of the drama, Bai Shan, stated that the creation of online dramas should follow the core concept of content first and quality first, with innovative thinking and a production attitude of striving for excellence, which can help the works stand out in the vast sea of online audio-visual content. The improvement of the quality of online audio-visual content cannot be achieved without the careful polishing of the creators, and on the other hand, it cannot be achieved without the guidance and support of industry regulatory authorities. In 2023, the Beijing Municipal Radio and Television Bureau established the "Beijing Great Audiovisual" cultural brand and set up a mechanism for creating high-quality works for the "Beijing Great Audiovisual" brand. Last year, it released 39 online dramas, 60 online movies, 102 online short dramas, and 38 online animated films. Under the guidance of the "Beijing Great Audiovisual" mechanism, "upward creation" of popular online audiovisual content has emerged frequently. In addition to online dramas, online movies such as "Bloodshed Nameless · Attack" and "Poor Brother Rich Brother" topped various platform lists upon their release. Short dramas such as "Anti Fraud Storm", "Seven Lives", and "Chinese New Year's Day" showcased the warmth and vitality of the human world. The online documentary "Chaser of the Light 3: This is the Master" focused on skilled experts, paying tribute to the power of struggle. Online variety shows with central axis themes such as "Appearing! Beijing Central Axis" vividly depicted the spine of the ancient capital and its changing landscape, contributing audio-visual power to the successful application for World Heritage status of Beijing Central Axis. At the opening ceremony of the conference, the 2024 "Beijing Great Audiovisual" key network art boutique project was released. The film list covers 8 categories and a total of 60 excellent works, vividly telling the stories of China and Beijing from multiple perspectives. Among them, a number of culturally rich and well produced online cultural programs such as "Shine! Grand Canal", "This Place of Peace", and "The Silk Road" are highly anticipated. In addition, whether it is the sincere invitation sent by representatives of relevant districts, counties, and industrial parks in Beijing to film and television companies in the business environment themed seminar, or the release of the "Network Micro Drama 'First Light' 2.0 Support Plan", they have provided a good platform and solid support for online audio-visual practitioners. Strengthening technological empowerment, AIGC (Artificial Intelligence Generated Content) technology has become a focus of attention for online audiovisual content creators. At the theme seminar on technology empowerment at this conference, Zhuangzi, Aristotle, Xue Zhaofeng, and Adam Smith, generated by AI, engaged in two dialogues spanning time and space, opening up the imaginative boundaries of digital productivity. AIGC technology has been applied in the field of online micro dramas. In June this year, the video generation model "Keling" developed by the Kwai AI team went online, and has successively released the ability to edit literary videos, graphic videos, video extensions and controllable videos. At present, "Ke Ling" has accumulated 1.6 million real creative users, generated 25 million AI images, and 16 million AI videos. The AIGC short drama "Shanhai Qijing: Splitting Waves and Waves", created with the support of "Ke Ling", is a contemporary "transformation" of fantasy ancient legends, reproducing ancient romantic imagination through cyber reproduction, and constructing a bizarre mythological world for the vast audience. In the view of Long Huilei, the co producer of the drama and chairman of Natural Fire (Shenzhen) Technology and Culture Co., Ltd., AIGC technology has lowered the threshold for micro drama production, allowing film and television practitioners to see the possibility of "small teams can also make big themes". At the beginning of July, the AIGC short series Sanxingdui · Future Revelation, a continuous narrative science fiction series produced by Bona Pictures under the guidance of the Beijing Municipal Radio and Television Bureau, was launched in Tiktok, and simultaneously appeared in the exhibition of "Exploring Ancient Shu Civilization - Sanxingdui and Jinsha" held in the Beijing Grand Canal Museum, attracting wide attention. I pay special attention to the comments from netizens. Compared to discussing AI technology, some netizens are more concerned about the content of the short drama itself, which is something I am particularly happy about Qu Ji Xiaojiang, the production director of Bona Film, said that in the past, industrial film production required huge investment of manpower, material resources, and financial resources. With the help of AIGC, many IP reserves were realized. At the event, the AIGC network micro drama and micro movie competition was also launched to solicit AIGC works in 8 directions, including future life, digital ecology, and science fiction world, to promote the prosperity and development of the online audio-visual industry with new quality productivity. In addition to AIGC, virtual production technology has also injected vitality into the development of the broadcasting and online audiovisual industries. From the ancient costume drama "Fox Demon Little Red Lady Moon Red Chapter", "Big Dream Returns", "Qingming Riverside Scene Code", to the micro drama "Seven Lives", the virtual filming technology of pre production and WYSIWYG has improved the efficiency of real filming. Since the State Administration of Radio, Film and Television released the "Travel with Micro Dramas" creative plan, "Micro Dramas+Cultural Tourism" has gradually become an important creative direction in the field of online audiovisual. Ten works, including "My Way Home is Wind," "Don't Be Panic, Your Majesty," and "Dear Passenger, Hello (Season 2)," selected by the Beijing Municipal Radio and Television Bureau, have been selected for the recommended list of the General Administration's "Travel with Short Dramas" creative plan. In March of this year, the Beijing Municipal Radio and Television Bureau launched the "Short Drama Tour Beijing" creation plan, which has collected 72 works so far. After organizing expert discussions, selecting the best from the best, cultivating and incubating 12 key projects related to Beijing's cultural and tourism themes, and releasing them on site at the conference. Among them, "The Little Prince Takes You on a Tour of the Central Axis" tells the story of the Little Prince from an alien planet who encounters a geomagnetic storm on his spaceship and lands on the central axis of Beijing; If AI "was filmed in Shougang Park, Shijingshan District, using science fiction elements such as artificial intelligence to closely integrate the story content with the cultural and tourism resources of Shougang Park; The Summer of Mitsui Hutong "is set against the backdrop of hutong life in Xicheng District, telling the life story of He Yue, a girl from the North Drift, and her neighbors... These works closely revolve around the five themes of" Beijing Appearance, Beijing Charm, Beijing Creativity, Beijing Tide, and Beijing Fashion ", and vividly interpret the historical and cultural heritage and lifestyle of Beijing through micro dramas, a new form of online audio-visual communication. At the same time as "+Culture and Tourism", the attending representatives also shared how micro dramas are closely integrated with the rule of law, healthcare, variety shows, food, traditional culture, and other fields, empowering creative experiences in various industries through the "+" approach. The Shenzhen Health Commission has launched "Being a Resentful Doctor in the Ba Zong Drama", which uses interesting forms such as time travel to popularize cancer knowledge; Don't Panic, Your Majesty "is a spin off of the variety show" Annual Comedy Competition ", which integrates variety shows as elements into the dramatic logic; The lead actor of "Lu Xiaozhai's Journey to the World of Delicious Food", "Lu Xiaozhai LULU", is the second domestic and first overseas hyper realistic large-scale digital character launched by Alibaba Group. Audiences will be able to follow Lu Xiaozhai to explore the beautiful scenery and cuisine of Beijing in micro dramas. In addition to micro dramas, the IP driven effect of the series is also very impressive. During the broadcast of "My Altay", iQiyi, together with the Department of Culture and Tourism of Xinjiang Uygur Autonomous Region, the Bureau of Culture, Sports, Radio, Film and Tourism of Altay Region, and Huacheng Publishing House, jointly launched the "New Ecology of Cultural and Tourism Cooperation" of "My Altay", promoting the deep integration of film and tourism through a series of measures such as co creating cultural symbols, co organizing offline activities, co setting up tourism special lines, and co building membership mechanisms. Gong Yu, founder and CEO of iQiyi, introduced that in the first half of this year, the number of tourists in Habahe County, Xinjiang Uygur Autonomous Region, where the series was filmed, increased by 140% year-on-year, and the tourism revenue was 1.9 times that of last year. The linkage effect between film, television, culture, and tourism is obvious. In July of this year, the wilderness concert of 'My Altay' further continued the popularity of the series and Altay's cultural tourism. At the same time, VR immersive theaters based on film and television IPs such as "Canglan Jue" and "Tang Dynasty Mystery Record: Journey to the West" and virtual reality technology have opened in Xi'an, Macau, Shenzhen, Beijing and other places, and have been widely welcomed. We believe that high-quality works have a lasting long tail effect, and with the changes in offline commercial and cultural tourism consumer behavior in China, the empowering role of high-quality content IP in the scene will become increasingly prominent Gong Yu stated that iQiyi will continue to promote the development of various forms of content IP and continuously amplify the value of IP. (New Society)