In recent years, with the rise of the China-Chic and health care craze, Chinese fragrance has become the "favorite" of many consumers with its unique sensory experience and cultural charm, and some ancient perfumes have entered public life with modern industrial technology. A wisp of green smoke meandered and permeated, and the fragrance gradually spread throughout the room. In recent years, Chinese string fragrance has become one of the fastest-growing tracks in the fragrance category. After modern improvements to ancient fragrance formulas, market acceptance has significantly increased, and sales of related products have also risen accordingly. The popularity of Chinese style incense has put forward higher requirements for fragrance adjustment. Zhang Fan, a perfumer with over 10 years of experience, has handled nearly a thousand spice formulas. He told reporters that in the past two years, Chinese spices such as aconite, osmanthus, gardenia, and mugwort have been increasingly used in formulas, forming a unique aroma aesthetic of Chinese style. Aromaist Zhang Fan: In the past three to four years, it seems that the market has suddenly become particularly receptive to a Chinese aesthetic and Chinese fragrance elements, with a particularly fast growth rate. Not only Chinese perfumes, but also domestic perfume have also ushered in a period of rapid development. Industry insiders told reporters that in the past, overseas brands accounted for more than 70% of the market share in the domestic perfume market. Since this year, many domestic perfume have emerged as new growth points in the perfume market. Yang Qiaolan, the person in charge of the operation of a Chinese style perfume store: the sales volume of this year is basically 30% higher than that of last year. Tea based perfume, black tea, white tea and green tea, because China is the hometown of tea, many foreign people who come to travel and play are brought back to China to give friends at home to experience the Chinese brand. Huang Mingyue, Director of Operations at a shopping mall in Shenzhen, Guangdong: Currently, the annual compound growth rate of fragrances in China has reached 15% from 2018 to 2023. We also see that China-Chic is a trend. At present, young people have a strong demand for domestic fragrance. (New Society)