On September 2nd, 2024, SIAL International Food Exhibition (Shenzhen) grandly opened. This exhibition is positioned as a "world exhibition dialogue with world landmarks", focusing on leveraging the Guangdong Hong Kong Macao Greater Bay Area, Southeast Asia, and even the global food and beverage market. According to on-site reports from Xinhua News Agency, the exhibition has attracted participating groups from 32 countries and regions, and it is expected that the number of visitors will exceed 70000. According to incomplete statistics, the number of precise business connections on the first day of the exhibition has exceeded a thousand. Representatives from 15 countries and regions attended the opening ceremony of the exhibition, including Nicolas Trentesaux, CEO of SIAL Group, Wang Min, Executive President and Secretary General of China Business Federation, Li Wenjie, Financial Director of Asia Pacific Region of Gome Expo Group, Ye Wenge, Deputy Director of Shenzhen Municipal Bureau of Commerce, and Kaan BA, Consul General of Türkiye Consulate General in Guangzhou? KURT、 Robert Hanson, Minister Counsellor for Agriculture at the US Embassy in China, and Camille Fourmeau, Economic Consul at the French Consulate General in Guangzhou, respectively delivered speeches at the opening ceremony. SIAL Group CEO Nicolas Trentesaox stated in his speech that China has a population of 1.4 billion and is a market full of opportunities. As one of the cities with the highest GDP in China, Shenzhen has extremely strong consumption power and many young talents. The strong attraction and influence of Shenzhen are not only reflected in the Guangdong Hong Kong Macao Greater Bay Area, but also in Southeast Asia and even globally. I believe that the Xiya Exhibition held in Shenzhen can become a large platform that connects the international market. SIAL Group CEO Nicolas Trentesaux, Executive President and Secretary General of the China Chamber of Commerce, Wang Min, stated at the opening ceremony that this exhibition will continue to help the industry build a world-class food trade platform, serve the Guangdong Hong Kong Macao Greater Bay Area, deeply cultivate the South China region, radiate Southeast Asia, and connect the world, bringing new business opportunities to the global food industry. Wang Min, Executive President and Secretary General of the China Chamber of Commerce, and Ye Wenge, Deputy Director of the Shenzhen Municipal Bureau of Commerce, first expressed a warm welcome and heartfelt gratitude to the guests and organizers from home and abroad in his speech. He stated that due to Shenzhen's unique geographical advantages, open business environment, sound manufacturing foundation and industrial supporting facilities, the exhibition industry in Shenzhen is entering a new stage of development. Currently, the entire city of Shenzhen is earnestly implementing the spirit of the Third Plenary Session of the 20th Central Committee of the Communist Party of China, focusing on accelerating the construction of a more globally influential central city and a modern, international metropolis, as well as building an international exhibition platform and destination. These international exhibitions will take Chinese products to the world and bring high-quality products from around the world to China. Ye Wenge, Deputy Director of Shenzhen Municipal Bureau of Commerce, Consul General of Türkiye Consulate General in Guangzhou, KAAN BA? KURT said in his speech that both China and Türkiye have a rich history and diversified food culture. Some major cities in China, such as Shenzhen and Guangzhou, have excellent Türkiye restaurants, and Türkiye's ice cream, nuts, fruits, sweets and other products are also popular with Chinese consumers. Over the years, Türkiye has been actively participating in the Eurasia Exhibition held in China, and will continue to work hard to bring more high-quality products to Chinese consumers. Kaan BA, Consul General of Türkiye Consulate General in Guangzhou? After the opening ceremony of KURT, the guest group, led by the organizer, visited some of the exhibition booths and tasted unique cuisine and innovative food and beverage products from multiple countries and regions. Accurate docking, gathering high-quality products and professional buyers from around the world. It is reported that exhibition groups and exhibitors from 32 countries and regions around the world participated in this exhibition. Nicolas Trentesaux, CEO of SIAL Group, told the news agency that "this is only the second time we have held an exhibition in Shenzhen, but its scale has grown significantly since the last one. This exhibition has welcomed about 500 exhibitors, and in the next few days, we expect a total of nearly 70000 visitors to enter the exhibition." Nicolas Trentesaux, CEO of SIAL Group, this year, Türkiye set up a booth at the China Eurasia Exhibition for the first time, according to Kaan BA, Consul General of Türkiye Consulate General in Guangzhou? KURT introduced that Türkiye has a very close business relationship with China. Türkiye imports a large number of products from China every year and expects to further expand the market of Türkiye's products in China. He said that this is his second time to participate in the exhibition. Compared with the last one, this year's exhibition is more large-scale. "In the future, this will be one of the most important exhibitions in China and even the world." Kaan BA, Consul General of Türkiye Consulate General in Guangzhou? KURT Steven and Serena are from a family business of organic honey in New Zealand. They told Xinhua News Agency reporters that this is the first time the company has participated in the Sia exhibition and the largest exhibition the company has ever attended. We hope to see more of our products enter the Chinese market, "said Krzysztof Ragan from Poland, who is also participating in the Sia exhibition for the first time. He is running a healthy rice cake brand and believes that" this is a huge opportunity to find high-quality partners. "New Zealand exhibitors Steven (left) and Serena (right), Alex and Camilla from the Business Department of the Spanish Consulate General in Guangzhou, told Xinhua reporters that the scale and diversity of the exhibition far exceed imagination, and there are many Chinese products they have never seen before that make them feel fresh and curious. They look forward to seeing more Chinese products in the Spanish market and also hope to help Spanish products enter the Chinese market. Alex (left) and Camilla (right) from the Commercial Department of the Consulate General of Spain in Guangzhou, according to on-site investigations by Xinhua News Agency reporters, government departments and business associations from Anhui, Guizhou, Guangdong, Guangxi, Heilongjiang, Hubei, Jilin, Liaoning and other provinces and cities also participated in the exhibition, jointly presenting the "Regional Famous Food" theme zone, actively promoting the "Famous Special" food and beverage brands in various cities of China to go international, and contributing to rural revitalization and brand strength. At the same time, this exhibition will also hold international competitions such as the Innovation Competition, Tea Blender Competition, Barista All Around Competition, as well as a series of events such as the Snack Festival and Creative Beverage Market. A group of industry experts and elites gathered together to stimulate thinking collision and inject abundant vitality into the global food and beverage industry. (New Press) Coffee Master All rounder Competition Text: Chen Xinyan, Tao Yiwei (Internship) Picture: Yi Chunyan