How to upgrade consumer benefits by increasing support for trade in programs in various regions?

2024-09-03

Recently, the central government has successively introduced the "upgraded version" policy of promoting the trade in of old cars and household appliances. Recently, reporters visited markets in Beijing, Hubei, Chongqing, Fujian and other places and learned that various regions have formulated detailed rules for the implementation of consumer goods trade in based on local conditions. The coverage of subsidized products has been expanded, the subsidy intensity has been upgraded, the application process has become more convenient, and consumers' willingness to exchange has increased. On the evening of August 27th, the reporter visited the Geely Galaxy · Wuhan Interstellar Experience Center located in Hanyang District, Wuhan City. The slogan of "trade in" subsidy for cars could be seen everywhere in the store, and many citizens came to the store to see cars and inquire about preferential policies. The salesperson used the popular model Geely Galaxy E8 in the store as an example to calculate a "detailed account" for the reporter: a new car with an original price of 165800 yuan, if the customer's old car meets the scrapping conditions, can receive a maximum national subsidy of 20000 yuan; Alternatively, by transferring the car under one's name, a replacement subsidy of 12000 yuan can be obtained. During this period, you can also apply for a Wuhan city trade in voucher for up to 2000 yuan, plus a discount of over 10000 yuan from the manufacturer and 4S store. The combined discount for purchasing this new car can reach up to over 30000 yuan. According to national policies, for individual consumers who meet the requirements of the "Implementation Rules for Automobile Trade in Subsidies", scrap old cars and purchase new cars, the subsidy standards will be increased from 10000 yuan for purchasing new energy passenger cars and 7000 yuan for purchasing fuel passenger cars, respectively, to 20000 yuan and 15000 yuan. In addition to scrapping updates, this policy will also include replacement updates in the subsidy scope, supporting local governments to independently carry out replacement updates. At present, following the pace of national policies, local governments have successively launched trade in programs focusing on the local automobile market. The national block cutting and Hubei Province's supporting funds are more than six times the size of the funds before the strengthening measures were implemented. The maximum subsidy for car scrapping and renewal is 20000 yuan, and the maximum subsidy for replacement and renewal is 16000 yuan; Beijing has clarified that newly purchased new energy vehicles after replacement not only include pure electric vehicles, but also plug-in hybrid (including extended range) vehicles and fuel cell vehicles. Both domestic and foreign transfers can enjoy replacement subsidies; Shanghai places second-hand cars in an important position in the trade in policy, encourages the development of second-hand car dealerships, and clarifies that by 2027, the average age of second-hand car transactions will be reduced by one year... Government subsidies combined with enterprise concessions, new trade in and renewal subsidies, and increased consumer willingness to purchase new cars. As of now, the trade in of consumer goods program in Hubei has benefited over 400000 consumers, driving sales of new cars and home appliances worth 12 billion yuan. Wuhan has achieved its annual goal of exchanging old cars for new ones ahead of schedule; As of mid July, Hunan has received over 8600 applications for car scrapping and renewal subsidies, and over 23000 applications for replacement and renewal subsidies, driving a total of over 5.5 billion yuan in car sales; From the release of the national new policy to September 1st, Chongqing has applied for a total of 9748 subsidies for exchanging old cars for new ones, which has driven the cumulative sales of automobiles to over 1.837 billion yuan. According to data from the Ministry of Commerce, as of 10:00 am on September 1st, over 810000 applications for car scrapping and renewal subsidies have been received. From January to July, the retail sales of automobiles in China reached 11.556 million units, a year-on-year increase of 2.3%. Among them, the retail sales of new energy passenger vehicles reached 4.988 million units, a year-on-year increase of 33.7%; There were 10.992 million second-hand car transactions, a year-on-year increase of 6.3%. Mr. Zhou from Nanchuan District, Chongqing recently purchased a 2499 yuan Haier Level 1 energy-efficient air conditioner and received a 499.8 yuan government subsidy for exchanging old appliances for new ones. Government subsidies are very cost-effective, and applying on-site saves money immediately, which is very convenient, "Mr. Zhou said. On August 26th, the "upgraded version" green intelligent home appliance trade in subsidy policy was implemented in Chongqing. On the first day of policy implementation, the city distributed government subsidies of 8.165 million yuan, directly driving home appliance sales of 42.6335 million yuan. The reporter learned from the Chongqing Municipal Commission of Commerce that the pre allocated funds for national support for trade in have been issued to Chongqing, and local governments will provide matching funds in proportion to jointly promote the work of exchanging old for new consumer goods. The country has specified a subsidy standard of 15% to 20% of the sales price for 8 types of household appliances, with a maximum subsidy of 2000 yuan per item. At the same time, support local governments to independently determine subsidy categories for "8+N" household appliances. As of now, many regions have successively issued implementation rules for the exchange of old appliances for new ones. Chongqing has clarified that individual consumers who purchase 11 types of household appliances with energy efficiency or water efficiency standards of level 2 or above will enjoy a subsidy of 15% to 20% of the sales price of each type of product; In terms of overlapping subsidies for enterprises, consumers who sell 9 categories of old household appliances and purchase any category of products with energy efficiency or water efficiency of level 2 or above can enjoy an additional 2% trade in subsidy. Beijing consumers can access the "Jingtong" applet through Alipay, WeChat, Baidu, Meituan and other channels to receive subsidy qualification codes for more than 10000 household appliances in eight categories, and enjoy preferential benefits in terms of subsidy reduction in the payment process. On the basis of 8 categories of household appliances, Guangdong has added 3 categories of products including mobile phones, tablets, and smart wearables, as well as other N categories of products that are included in the subsidy scope based on actual conditions in various cities, forming the "8+3+N" product category. From the central to local levels, subsidy policies have clearly defined energy efficiency standards and only provide subsidies for products with energy efficiency levels 2 and above. Trade in is not simply a replacement of similar products, but a trend towards higher end, smarter, more environmentally friendly, and more personalized needs, supporting residents' consumption transformation and upgrading through trade in, "said Chen Yaoting, a professor at the School of Business of Minnan Normal University. Continuously breaking through the bottleneck of trade in and recycling resources has always been a key factor affecting the consumption of trade in, and even more importantly, the key to facilitating the recycling of resources. The Fujian Quantong Resource Recycling Industrial Park, located in Zhangzhou Development Zone, Fujian Province, has trucks of waste household appliances entering the factory area. They undergo weighing, unloading, inspection, barcode labeling, and warehousing before entering the dismantling process. Every day, approximately 2000 discarded household appliances are processed in a standardized manner here. Under the promotion of the trade in policy, Quantong has established a strategic cooperation with the recycling enterprises under Midea Group to establish a recycling system for renewable resources, realizing a resource recycling system for products from sales, recycling to standardized dismantling and processing. The national policy is clear, and all regions should strengthen the construction of digital platforms, learn from each other's experiences, strengthen data analysis, and timely and accurately grasp the information of the entire process of household appliance replacement, purchase, and dismantling. The reporter visited and learned that under the guidance of the trade in policy, a diversified pattern of recycling waste household appliances is accelerating. Old household appliances are not limited by brand or age, and we can provide one-stop trade in services such as free on-site dismantling and free transportation Haier Zhangzhou distributor Longhai District Daming Trading Co., Ltd. General Manager He Yuanlin said that the company is in contact with qualified dismantling enterprises to establish a standardized waste household appliance recycling system, while promoting the development of community services for exchanging old household appliances for new ones. On September 2nd, Haier Smart Home Recycling Interconnected Factory was completed and put into operation in Laixi, Qingdao, with an annual dismantling capacity of up to 3 million units; Shijiazhuang City improves the comprehensive utilization system of renewable resources recycling through the "government+property+third-party" model; Hunan will include recycling outlets for waste household appliances and other renewable resources in the construction of a 15 minute convenient living circle; Gree, Changhong and other household appliances enterprises actively use the "Internet plus+recycling" method to provide professional old machine recycling services... The industry insiders pointed out that with the implementation of the old for new policy in various regions, it will drive the government, enterprises, platforms and other forces into the recycling field, and work together to improve the construction of the waste appliance recycling network, so that consumers are "easier to get rid of the old and more willing to replace the new". (New Society)

Edit:NiChengRan    Responsible editor:LiaoXin

Source:XinHua Online

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