What a beautiful jasmine flower, what a beautiful jasmine flower, fragrant and beautiful all over the branches, both fragrant and praised by white people... "Once a song called" Jasmine Flower "became popular all over the country. Jasmine is loved for its fragrance, and its unique aroma caters to the Chinese culture's reverence for "fragrance", gradually becoming the object of people's praise. Recently, jasmine bouquets have been a common decoration in flower shops on the streets and alleys, and what many people don't know is that Jianwei County, Leshan City, Sichuan Province, is the birthplace of this fragrant jasmine flower. As jasmine flowers adorn the branches, the jasmine fields in Jianwei County are bustling with activity. Flower farmers are taking advantage of the good weather to pick the "fragrance" gifted during this season... Jianwei has a long history of jasmine fragrance drifting for thousands of miles. Jasmine is a positive plant and enjoys warm and humid climate conditions. Jianwei County, Leshan City, Sichuan Province is located in the southern part of Sichuan Province, downstream of the Minjiang River. It belongs to the subtropical humid climate zone, with distinct four seasons throughout the year and superior natural conditions. Frost and snow are rare, providing unique natural conditions for the growth of jasmine flowers. It is understood that the cultivation and utilization of jasmine in Jianwei County has a history of nearly 300 years. In the later development, jasmine tea has gradually become a beautiful business card of Jianwei. Nowadays, the county cultivates 86000 acres of jasmine, ranking first in Southwest China and second in China. It also has 265000 acres of tea gardens, making it one of the few tea and jasmine dual bases in Southwest China. Not only that, jasmine is also the flower of Jianwei County. Large flowers, thick petals, white color and high content of essence oil have become the unique charm of "Jinqian Jasmine". Nowadays, Jianwei County is one of the four major jasmine producing areas in China and the second largest jasmine industry base in terms of scale. It is also known as the "Chinese Tea Town", "Chinese Jasmine Town", and "Chinese Jasmine Capital". The period from May to October each year is the time for picking and appreciating jasmine flowers. Now is the good season for picking jasmine flowers. In Cheng Hongming's jasmine field in Luojiang Village, Qingxi Town, the villagers skillfully pick the budding jasmine flowers and rush them to the tea factory for processing before dark. I planted 83 acres of jasmine flowers, and I have to pick three batches in total. Each acre of land has an income of about 3000 yuan, and planting jasmine flowers can earn two to three hundred thousand yuan a year, which is better than working, "said Cheng Hongming. In 2024, the total output of fresh flowers is expected to reach 25000 tons, and the output value of fresh flowers is expected to exceed 1 billion yuan. The processing output of jasmine tea is expected to be 17000 tons, and the output value of jasmine tea processing is expected to exceed 4 billion yuan. In recent years, in order to enhance the processing capacity and brand influence of the jasmine industry, Jianwei County has strengthened and improved the top-level design of the jasmine industry. The "Jasmine Black Tea" industry standard, led by Jianwei County, has been released nationwide, and local standards such as "Jianwei Jasmine Tea with Geographical Indication Collective Trademark" and "Jianwei Jasmine Tea with Geographical Indication Product" have been formulated. Special techniques such as "flower selection and stir frying" have been developed to process high-quality jasmine tea with both green tea soup color and jasmine fragrance, forming four unique fragrance types of jasmine tea in Jianwei, namely "strong aroma, light aroma, mature aroma, and mixed aroma". Among them, 14 enterprises have obtained the geographical indication authorization for "Jianwei Jasmine Tea", driving the cultivation of more than 50 jasmine tea and green tea brands in Jianwei County, including "Qingmingxiang", "Roasted Flower Dew", "Jinjian Brand Jasmine Black Tea", "Fuxiang Xuerui", etc. The comprehensive output value of jasmine tea has reached 3 billion yuan, and it actively participates in various festivals and exhibitions such as the Tourism Expo and Tea Expo, as well as international and domestic tea industry competitions. The brand effect of Jianwei Jasmine Tea is becoming increasingly prominent. Sichuan Fried Flower Ganlu Tea Co., Ltd. is a leading enterprise in the modern agricultural park of Jasmine Flower Farming and Tourism. It not only has its own Jasmine Flower base, but also innovates in equipment and technology, which is highly welcomed by the market. This year, the company purchases thousands of pounds of fresh jasmine flowers from flower farmers every day, and the new tea is mainly sold to cities such as Beijing, Shanghai, and Guangzhou. "The company's general manager, Cheng Gang, introduced that Jianwei jasmine tea is deeply loved by high-end tea customers across the country for its unique clear and fresh aroma, long-lasting fragrance, and bright yellow soup color. Moreover, Jianwei adheres to innovation leadership, using flowers as a medium to seize new tea drinks, vigorously developing new tea drinks such as Zhixiang Qingcha, Zhixiang Lemon Tea, Rose Tea, Orchid Tea, Osmanthus Tea, etc. It is expected that the comprehensive output value of the flower tea industry will reach about 14 billion yuan by 2024. Not only the traditional flower tea industry has been upgraded, but also the Qianwei jasmine chain has been further extended. We have actively carried out jasmine intensive processing, developed jasmine essential oil, facial mask, skin care products, flower cakes and other products, and improved the brand effect of Qianwei jasmine. In recent years, Jianwei has been using flowers as a medium to explore, inherit, and promote jasmine culture, vigorously developing industries such as jasmine+tourist attractions, cultural activities, and sports events, and deeply promoting the integration of agriculture and tourism to promote rural revitalization. Since 2015, Jianwei has been organizing a series of cultural and tourism activities such as the Jasmine Culture and Art Festival every year, creating the "Four Seasons Carnival" event brand and forming characteristic events such as the Jasmine Music Festival, Jasmine Fairy Selection Competition, and Jasmine Food Festival. Jianwei has held four consecutive "China Jasmine Town" half marathon races, crossing the sea of jasmine flowers and promoting the integration of jasmine flowers and sports events. At present, 10 major projects including the World Jasmine Hot Spring Water Town, Shima Avenue, and the "Jasmine Blossom" commercial complex with a total investment of 37.6 billion yuan are accelerating construction... By vigorously developing the "fragrant economy", Jianwei is striving to build a complete jasmine industry chain covering the primary, secondary, and tertiary industries. Nowadays, with the prosperity of industries, the wealth of villagers, and the beauty of rural areas in Jianwei, rural revitalization is moving forward with great strides and bursting with vitality amidst the overflowing jasmine fragrance. (New Press) (Author: Zhu Huanyao, Xinyu, Liu Zhongjun)