Promoting the deep integration of culture and technology and accelerating the development of new cultural formats. With the acceleration of the new round of technological revolution and industrial transformation, new technologies such as 5G, cloud computing, VR, 3D visual sensing, and artificial intelligence have emerged one after another, providing vast space for the production, expression, and consumption of cultural content. The deep integration of culture and technology is the major trend and key to the digital development of the cultural industry, and it is also an important driving force for the great development and prosperity of socialist culture in China. The Third Plenum of the 20th Central Committee of the Communist Party of China proposed to explore effective mechanisms for the integration of culture and technology, and accelerate the development of new cultural formats. Vigorously promoting the deep integration of culture and technology is the common starting point for building a cultural power and a digital China, and it is also an important step to stimulate the vitality of cultural innovation and creation of the Chinese nation. Constructing a cultural resource database and empowering the transformation of cultural achievements through technology. The "Overall Layout Plan for Digital China Construction" issued by the Central Committee of the Communist Party of China and the State Council states that "promoting the development of cultural digitization, deeply implementing the national cultural digitization strategy, building a national cultural big data system, and forming a Chinese cultural database". The construction of the national cultural big data system is a major foundational project for cultural construction in the new era, and it is the basis for transforming cultural resources containing the spirit and essence of Chinese civilization into cultural production factors. The construction of cultural resource databases provides more possibilities for the collection, processing, storage, transmission, and application of cultural resources through new technological means. The construction of a cultural resource database is not simply about mechanically "moving" offline cultural content online, but about achieving effective matching between the supply and demand sides of cultural data, using modern science and technology to visualize, quantify, analyze, establish 3D models, and create dynamic environments for cultural resources. It involves targeted development and utilization of multicultural data, transforming cultural resources into traceable, quantifiable, and experiential skills, integrating excellent cultural resource data, establishing a co construction and sharing mechanism, and allowing more people to intuitively experience the historical value and artistic charm of Chinese culture. The Dunhuang Grottoes Digital Asset Management Platform has completed the digital acquisition of 290 caves, image processing of 179 cave murals, 3D reconstruction of 45 colored sculptures, and 7 major sites, forming over 300TB of digital resources that can be permanently preserved and utilized, and becoming a "database" for various cultural and creative elements; On this basis, new cultural formats such as the "Dunhuang Flying Apsaras" digital collection, the "Jiayao" digital virtual person, the "Digital Scripture Cave" participatory museum that transcends time and space, the "Dunhuang Poetry Scarf" cloud DIY digital cultural and creative industry, and the "Cloud Tour" millennium Dunhuang digital performing arts have also been launched, bringing new cultural experiences to the audience. Cultivate new cultural formats with more technological content, expand new cultural consumption scenarios. Technology has innovated the way cultural stories are narrated and cultural resources are presented. We should promote the deep integration of intelligent technology with excellent traditional Chinese culture, create cultural masterpieces that integrate ideology, art, and viewing, and cultivate panoramic immersive experience cultural new formats. One is to upgrade digital cultural equipment products and services. By utilizing new technologies, materials, and processes, we aim to enhance the technological value of cultural consumption terminals, expand the market application of new cultural consumer products such as AI drawing, intelligent seal carving, 3D real-time depiction, and wearable intelligent cultural devices, and focus on promoting the growth of the digital cultural economy. The Xi'an City Wall Scenic Area enhances visitors' visual and auditory experience through naked eye 3D tablets and AR all-in-one glasses. By using spatial computing+real-time cloud rendering technology algorithms and 3D reconstruction digital maps, the ancient city wall appears particularly fashionable, attracting tourists and deepening their understanding of cultural relics and historical culture. The second is to accelerate the development of new formats for panoramic cultural exhibitions and immersive cultural experiences. Actively developing cultural experience design that involves visual, auditory, olfactory, gustatory, and tactile sensory interactions, vigorously developing immersive theme parks, cultural and creative blocks, public cultural venues, and other consumer formats, enhancing the effectiveness of cultural benefits for the people, increasing the sense of closeness to excellent traditional Chinese culture, and expanding the breadth and depth of Chinese cultural dissemination. The third is to create a new scene for the consumption of new generation technology, trendy games, and cultural elements. Consumers are increasingly focusing on personalized and intelligent consumption experiences, pursuing high-quality cultural products and services. Technology empowers the cultural industry, enabling cultural elements to be introduced into the consumption field in diverse ways. By launching projects such as real-life reasoning game experiences, museum scene role-playing, AR digital script games, etc., it provides people with diverse cultural consumption experience new spaces, promotes the organic integration of cultural production, dissemination, and consumption, meets people's new consumption preferences and new consumption scene requirements, and cultivates and strengthens new consumption growth points. Build a service platform for the integration of culture and technology, promote the integration of multiple business formats, strengthen the integration and symbiosis of cultural industries and related industries, enhance the correlation between industries, and achieve innovative development of cultural industry formats through cross-border integration. One is to create a rural cultural industry service platform that combines online and offline "culture+agriculture", introducing comprehensive service solutions that connect IP cultural and creative, cultural tourism integration, leisure and entertainment, ecological environmental protection, etc., using modern technology to help rural revitalization form a new track, achieve effective management and application of unique local cultural resources, and form a rural cultural industry ecosystem with local culture as the core, technological innovation as the driving force, market demand as the guide, and diversified industries as the support. The second is to actively explore the path of integrated development of "culture+industry", use industrial cultural resources to fully promote the construction of characteristic industrial cultural and tourism towns, empower the transformation and renewal of old industrial sites with technology, restore historical scenes and stories through technologies such as 3D laser point cloud, virtual reality, holographic imaging, etc., create new cultural and tourism landmarks, and re emit the cultural and life atmosphere of industrial heritage, bringing new vitality to cities, realizing the deep integration of industrial heritage with culture and technology, helping cities with industrial cultural and tourism resources to continuously "break out", driving local economic and social development, and forming diversified and differentiated cultural new formats. The "Shougang One Blast Furnace · SoReal Science Fiction Park" deeply integrates the old industrial site of Shougang Park with innovative technologies such as digital twins, large space positioning, and MR. It develops science fiction theme parks, cultural exhibitions, performance shows, experiential businesses, and reshapes the space of industrial heritage buildings, becoming a popular science popularization and research "internet celebrity check-in place" integrating historical industrial design and humanistic art. The third is to promote the integrated development model of "culture+tourism" and "cultural, business, tourism, sports and entertainment", using activities in the fields of culture, technology, commerce, tourism, and sports as important carriers, to promote the multi industry linkage of urban commercial prosperity, tourism prosperity, cultural diversity, and sports activity, realizing the integration of commerce, culture education, tourism, and sports, and using technological innovation to enhance smart cultural and tourism services. Through intelligent services such as VR cloud guidance, intelligent voice guidance, electronic maps, real-time flow monitoring of scenic spots, and intelligent parking navigation, we aim to improve the quality and efficiency of cultural tourism. The deep integration of culture and technology is an important way to enhance cultural soft power and promote the high-quality development of cultural industries. It plays an important role in promoting the high-end and intelligent transformation of traditional cultural industries. (New Press) (Author: Zhang Yan, Professor at the School of Journalism and Communication, Hebei University)