The 'Sanfu' period has passed, and the heat is gradually subsiding, but the cultural and tourism market has not cooled down. After the winter "ice and snow heat", the Northeast region of China actively creates multi format and immersive tourism and leisure scenes with ecological resources and location advantages, continuously optimizes product supply, improves service quality, and promotes the deep integration of culture and tourism development. This summer, multiple cities within the region have become popular travel destinations nationwide. At the moment when the clouds and mist dispersed, I finally saw Tianchi For Guangdong tourist Mao Xiaoning, she missed the beautiful scenery of Tianchi when she came to Changbai Mountain last winter and felt regretful. This summer's "second brush" not only brings charming scenery to the mountaintop, but also praises the ecological environment of the protected areas along the way. Walking in the midst of the forest, there is a refreshing and invigorating feeling, "she said. Half a year of ice and snow, half a year of green mountains and clear waters. Looking at the cultural and tourism market this year, many regions in Northeast China are advancing from the "ice and snow highland" to the "year-round prosperity" by linking winter and summer and driving spring and autumn. As a green ecological barrier in Northeast China, Changbai Mountain attracts a large number of domestic and foreign tourists with its intact forest ecosystem, abundant flora and fauna resources, and magnificent volcanic landscape. According to statistics, as of August 22, 2024, Changbai Mountain Scenic Area has received a total of 2.1852 million tourists, a year-on-year increase of 24.88%. From Changbai Forest Sea all the way north, to the "North Pole of China" - Mohe City in Heilongjiang Province, tourists are also constantly coming to check in. In Beiji Village, Mohe City, tourists write sincere blessings to their distant relatives and friends at the "northernmost post office", and feel the frozen years at the "northernmost supply and marketing cooperative"... Deputy Mayor of Mohe City, Wen Zhu, introduced that Mohe will develop immersive forest tourism projects such as picking and hiking under the premise of protection, and deeply explore the tourism resources of the whole region and season. In order to ignite the "cool" resources, in recent years, the three provinces of Northeast China have continuously created summer brand IPs, optimized resource allocation, and promoted regional linkage development. Jilin continues to polish its "Refreshing Jilin · 22 ℃ Summer" tourism brand, creating the "Three Rivers Summer Resort Leisure Belt" with the product features of waterfront, forest, and grassland summer resorts; Liaoning leverages its advantages in mountains and seas to launch the "Cool Matrix" with the theme of "Riding Waves to Observe the Sea, Chasing the Green Mountains, and Traveling for Summer Vacation"; Heilongjiang has launched the "Hundred Day Action" for summer summer vacation tourism, comprehensively promoting all season and all area tourism, and continuously enhancing the brand influence of "Beautiful Scenery in the North, Beauty in Heilongjiang". On July 1st, the Decision on Promoting the Coordinated Development of Tourism in the Three Provinces and One Region of Northeast China was officially implemented, providing legal guarantees for the high-quality development of tourism in the Northeast region. Jin Zhenlin, Deputy Director of the Department of Culture and Tourism of Jilin Province, introduced that the three provinces and one region in Northeast China have jointly enhanced the influence of regional tourism brands through market co shaping, resource integration, brand optimization, and synchronous promotion. With the upgrading of consumer demand and the deep development of cultural and tourism integration, the integration and mutual promotion of traditional tourism industry with other industries has become a new trend. Recently, the 2024 Kaileshi Northeast 100 Songhua Lake Mountain Race kicked off at Vanke Songhua Lake Resort in Jilin City. More than 3000 off-road enthusiasts challenged the wild and pristine Northeast track here. Inheriting the genes of snow season sports and integrating culture, sports, and tourism to make more people fall in love with sports and mountain nature, "said Huang Zhongrui, Marketing Director of the resort. By shaping tourism through culture and showcasing culture through travel, we can better connect "poetry" and "distant places". Since the implementation of the "Hundred Museum Project" in 2021, Shenyang has opened 106 cultural and museum venues. Nowadays, these venues have become a great destination for many tourists to enjoy the coolness of summer. At the same time, driven by the popularity of museums, innovative cultural and creative products have quickly become market darlings. The China (Shenyang) Industrial Museum and De Shi have launched a joint customized cultural and creative ice cream, while the Changchun Pseudo Manchurian Palace Museum has launched a special check-in stamp and vintage car model... Various beautiful, delicious, and fun cultural and creative new products integrate historical culture with modern design, not only enriching tourists' cultural and tourism experience, but also continuously enhancing the city's external influence. The key to promoting the upgrading of the cultural and tourism industry is to optimize product supply and improve service quality. Last snow season, with abundant ice and snow tourism resources and warm and enthusiastic services, Harbin, known as the "Ice City," became a top tier city. This summer, Harbin launched creative products such as immersive performances on the river and 3D dynamic light and shadow shows on the Sun Island, and refreshed and upgraded old projects such as the Madier balcony music show. In addition, the 22nd China Harbin International Beer Festival, the largest in history, was held, receiving over 1.5 million visitors. Thanks to its location and port advantages, cities such as Hunchun in Jilin and Suifenhe in Heilongjiang have also experienced a boom in border and cross-border tourism. For the convenience of passengers, the travel inspection and clearance service time at Hunchun Port has been extended by 2 hours, and the Sunday non-stop clearance mode has been opened. The People's Hospital of Suifenhe City continuously improves its external medical tourism services, equipped with full-time translators to accompany examinations, and is welcomed by foreign tourists. In the blink of an eye, the footsteps of the new snow season are approaching. In the Beidahu Ski Resort located in the High Quality Development Experimental Zone of Ice and Snow Economy in Jilin City, Jilin Province, trucks shuttle and machines roar. This year, two cable cars and 33 hectares of ski slopes will be added here to enhance hardware level and enrich the experience of snow enthusiasts. Strive to create a national level experimental zone, accelerate the construction of a world-class super skiing area and a world-class ice and snow tourism destination, "said Yu Yueyang, Secretary of the Party Working Committee of the experimental zone. (New Society)