Since the beginning of this summer, folk activities in Foshan, Guangdong Province, with excellent traditional culture as the "ignition point", have frequently gained popularity and unlocked the "traffic code" for the integration of culture, commerce, and travel. Foshan proposes to activate the "Ten Major Traditional Cultures", adhere to creative transformation and innovative development, and enhance the brand of a historical and cultural city. At present, Foshan is striving to explore new "ways" to open up traditional culture from city to district to town and street, interpreting "new experiences" with "old memories", revitalizing "new scenes" in "old neighborhoods", and attracting fans to the city. Loong Boat are speeding along in narrow rivers. When encountering curves, they can drift and turn like racing cars This is the "Loong Boat Drift" in Diejiao, Nanhai, Foshan, this year's Loong Boat Festival and the whole June. According to historical records, the Diejiao Dragon Boat has a history of over 500 years, from its rise in the Ming Dynasty to its prosperity in the Qing Dynasty. In the long track of inheritance and development, Diejiao Loong Boat has been constantly injected with new connotation, which has evolved from the simple "picking Loong Boat" to the current "Loong Boat Drift", with a fresh flavor of the times. Looking at Foshan as a whole, there are numerous examples of traditional culture "breaking out of the circle", such as ancestral temples, lion dance, pottery and many other unique local cultural symbols, constantly breaking through the original circle and reaching a wider audience. This year, in the variety show "Brilliant Garden" led by actor Zhang Songwen, lion dance heads and lion dance drums from the ancient town of Foshan appeared in the "Little Bear Garden". "Strong Brother" Zhang Songwen eagerly showed his friends the lion dance set he had bought from his hometown of Guangdong, and even said, "We need to learn this drum well! In early July of this year, the on-site exchange event for cultural and tourism industry empowerment of urban renewal in 2024 was held in Foshan, Guangdong. At the event, the Guangdong Provincial Department of Culture and Tourism released ten excellent cases of cultural and tourism industry empowering urban renewal. Among them, two cases were selected in Foshan, namely "Foshan Ancient Town focuses on urban style to promote the revitalization of old neighborhoods with fashionable vitality" and "Meitao Bay revitalizes old industrial areas with cultural creativity". In the ancient town of Foshan, there is a thousand year old ancestral temple known as the "Palace of Eastern Folk Art". Inside the ancestral temple, there are groups of ancient buildings with wonderful pottery sculptures (tile ridge figurines), brick carvings, gray carvings, wood carvings, and stone carvings; The lion dance performance performed here, where the lion treads on high stakes like a flat ground, gripping the heart; On the famous ancient stage of Wanfu, Cantonese opera actors perform legendary stories one after another The pottery culture in Shiwan, Foshan has a long and rich history, with the Hetangbeiqiu site dating back over 4000 years, the Nanfeng Ancient Stove Fireworks dating back 500 years, and the rise of China's pottery industry from Shiwan in the 1980s all serving as footnotes to Foshan's profound pottery culture. Meitao Bay takes pottery culture as the "spark" and focuses on cultural and creative industries. It has renovated and upgraded old factories, warehouses, and pottery worker dormitories, and built carriers such as the No. 7 Pottery Warehouse Study Base, Taogu Creative Intelligence Park, and Meitao Cultural and Creative Center. Liu Xianjin, Executive Vice General Manager of Foshan Shiwan Cultural Industry Investment Co., Ltd., stated that Meitao Bay has attracted many outstanding domestic and foreign artistic talents to settle in, creating a complete ceramic industry chain from research and development, aesthetic concept establishment, production to sales and after-sales service. Compared with folk activities such as Loong Boat Race, which focuses on single traditional culture, Foshan Ancient Town and Meitao Bay are a collection of multiple traditional cultures. At present, these two areas are exploring new ways to open up traditional culture, closely linking it with regional economic development, and promoting the revitalization of old urban areas. In the view of Jiang Bing, the president of the Lingnan Culture Research Association in Guangzhou and a professor at Guangdong University of Finance and Economics, Lingnan Guangfu culture has been well preserved and inherited in Foshan. Foshan should express its own advantages and achieve differentiated development. I hope Foshan can make efforts to pursue cultural differentiation while telling the "little story of Foshan" as the "big story of China". (New Society)