Wukong opens the game with the idea of "going out to sea"

2024-08-23

On August 20th, the domestic game "Black Myth: Wukong" was officially released. This game is the first domestically produced 3A single console game, and in the years leading up to its release, it had already sparked frequent discussions in the gaming community. After its release, it instantly ignited the enthusiasm of gamers. The explosive popularity of "Black Myth: Wukong" marks a breakthrough for the Chinese gaming industry in "going global", and also provides many ideas for how the entire industry can better engage with and integrate into the international community. It often takes some time to determine whether a game masterpiece truly lives up to its name, but "Black Myth: Wukong" has been "popular and acclaimed" within a few days. Regarding its popularity, on August 21st, "Black Myth: Wukong" sold over 3 million copies on the personal computer (PC) gaming platform Steam, and together with platforms such as WeGame, Epic, and PlayStation, it achieved a total sales volume of over 4.5 million copies and a total sales revenue of over 1.5 billion yuan. On the first day of its launch, the peak number of concurrent players exceeded 2 million, ranking second in Steam's historical concurrent player record; As of August 21st, out of nearly 170000 reviews on the Steam platform, 96% were positive, earning the game the "rave reviews" tag. Additionally, a significant portion of the few negative reviews were "tips" provided by enthusiastic players to solve minor issues within the game. That is to say, in just a few days, "Black Myth: Wukong" not only sold well, but also received extremely high praise, which is rare in the global gaming industry. How did this' Wukong 'create a' myth '? 3A games, often characterized by exquisite graphics, strong interactivity, and rich plot, are considered the "pearls" on the crown of the gaming industry. This field has long been monopolized by foreign companies. Due to various reasons, online games have become the mainstream consumption habit for domestic players, and the short and fast gaming experience has become the first choice for young people. Therefore, single console games are relatively niche. There are few people playing 3A and not many people doing 3A. In the past decade, the consumption level and personalized consumption demand in China have been continuously improving, and the demand for single console games with longer game durations has increased. Demand drives supply, and there are teams on the market willing to spend a lot of time and energy developing 3A games. At the same time, today's game development technology is not only becoming increasingly mature, but also the threshold is not as high as before. Technology is no longer the main barrier to game development, and it is no longer an obstacle for game developers with ideas to hesitate. More and more young people who want to develop good games are heading towards their dreams, and the explosive popularity of "Black Myth: Wukong" is undoubtedly a vivid example. The popularity of "Black Myth: Wukong" is not limited to China, this game has become popular overseas. On foreign game forums and video websites, content related to "Black Myth: Wukong" has long been popular, with millions of views everywhere. Looking into the reasons, "Black Myth: Wukong" is no longer just an excellent game, but is developing towards cultural identity, which provides a new idea for the entire Chinese gaming industry to "go global". A comprehensive understanding of the word 'game' is crucial. To make a good game, it is usually not enough to just treat it as a consumer product, but rather to value the things it carries internally. In today's society, players, especially those who are passionate about console games, attach great importance to a game's worldview, plot, text, as well as the cultural background and ideas that the team wants to convey behind it. In foreign countries, there are many high-quality game works that have received mixed reviews due to controversies over their ideological core. From this perspective, at the beginning of a game's development, the team must treat it as if it were a movie or even a literary work, meticulously crafting its content. Excellent game quality is essential. A good game may be seen as a work of art, but for the vast majority of consumers, it is essentially a product. If the quality of the product itself is compromised, even the deepest emotions will be of no use. In the gaming industry, there have been works that attracted many players due to their grand worldview. After their release, people found that technical problems were everywhere, making it difficult for players to play normally, resulting in a collapse of reputation. For the Chinese gaming industry, technology is a crucial aspect that must be taken seriously, not only to minimize game errors, but also to consider the situation of the general public as much as possible in optimization. The image of Sun Wukong in Journey to the West has been widely circulated abroad, which has also contributed to the global popularity of Black Myth: Wukong. This is not just an accidental success of a domestic game, but also a manifestation of cultural power. China's profound historical and cultural heritage is a "rich mine" for game development. If it can be integrated into a high-quality game, it would be a win-win situation for cultural dissemination and market operation. In Journey to the West, the four masters and disciples went through 81 difficulties before finally obtaining the true scriptures. Of course, China's gaming industry also needs to constantly hone itself in order to gain a place in the world. I hope more and more games can go global with "Wukong" and make the Chinese gaming industry as exciting as "Wukong". (New Society)

Edit:Xiong Dafei    Responsible editor:Li Xiang

Source:XinHuaNet

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