On August 20th, the domestically produced game "Black Myth: Wukong", hailed as the "first 3A masterpiece in China", was officially launched. On the day of its launch, it topped the hot play list on the Steam gaming platform, with over 2.2 million online users, ranking second in the platform's history and becoming the only domestic game in the top ten. The popularity can also be seen from the pre-sale data. According to statistics, the pre-sale sales on the entire platform exceeded 1.2 million copies, with a total pre-sale amount exceeding 400 million yuan, breaking the record for pre-sale of domestic games. What is a '3A masterpiece'? The 3A concept originated in the United States and often represents the highest production standards in the gaming industry. Some people say it's "A lot of money", "A lot of resources", and "A lot of time"; Some people say it's "A grade quality", "A level in", and "A grade sales". In summary, it is a high-quality product with a long research and development cycle and significant resource investment. The lack of 3A products has always been a weakness in China's gaming industry. In recent years, China's gaming industry has achieved rapid development, but the overall ecological development is unbalanced and insufficient. The market share and user base of lightweight casual games have continued to grow rapidly, and there are very few products with high standards, good reputation, and the ability to "break through the circle", especially those that can stand firm in overseas markets. Some manufacturers are still following the old path of changing skins and imitating others, hoping to use a mature business model of "domestic substitution" to induce players to "spend money" and make quick money. For viewers, there are reasons why China's gaming industry started late, lacks talent and technological accumulation, and has limited research and development companies with national perspectives and global competitiveness. However, more importantly, there are not many companies willing to put in the effort to create, develop, and refine products. Faced with the high investment, long R&D cycle, and uncertain returns of 3A products, companies with patience and courage to try technological breakthroughs are still in the minority. The emergence of "Black Myth: Wukong" is a leap forward in China's gaming industry, proving to the world the competitiveness and attractiveness of domestic games in the global market, and exploring the path for domestic games to enter the international market and the future development of China's gaming industry. Technology is the core driving force behind the development of games. Currently, the world is in the midst of a new wave of technological revolution, with accelerated iteration of gaming hardware devices and increasing computing power, expanding the space for the development of 3A games and further raising players' demands for game quality. To win the competition, domestic games must demand themselves with 3A standards, adhere to innovation driven, increase research and development investment, explore the use of cutting-edge technologies such as artificial intelligence and virtual reality, enhance the interactivity and immersion of games, constantly explore new game mechanisms and forms of expression, and provide players with a better gaming experience with high standards. At the same time, adhering to the pursuit of 3A products is conducive to driving the transformation and upgrading of the entire industry chain, such as engine technology, art design, sound production, etc., promoting the high-quality development of China's gaming industry. While pursuing technological innovation, in order to truly win the hearts of global players, game development should also focus on exploring and transmitting cultural values. China has a profound cultural heritage and rich historical stories that provide a solid foundation for game creation. A 3A game that combines traditional culture must have rich scenes and smooth logical task lines, which will make the game content more diverse and profound, and enhance the attractiveness of the game product. With more games with distinct Chinese cultural characteristics going global, it not only helps to spread Chinese culture, but also accelerates the construction and dissemination of the brand image of Chinese games, further expanding the international market space of China's gaming industry and realizing broader commercial value. In fact, in addition to the popularity of the game itself and the influence within the industry, the driving role of scenic spots in the cultural and tourism industry, the driving ability of game images on surrounding derivatives, and the accompanying new forms and models of consumption all have broad imagination space. Recently, the State Council issued the "Opinions on Promoting the High Quality Development of Service Consumption", proposing to support the development of electronic sports, social e-commerce, live streaming e-commerce, and other industries in the aspect of "strengthening and cultivating new types of consumption"; In terms of stimulating the vitality of improved consumption, it is proposed to enhance the quality of online literature, online performances, online games, radio and television, and online audiovisual content. The clarification of policies will bring more positive impacts on improving the quality of online games and stimulating market vitality in the gaming industry. We also look forward to more domestic 3A games emerging in the future, promoting the prosperity and development of the gaming industry while playing a greater role in promoting consumption. (New Society)