Creating scenarios, innovating supply, and enhancing experiences - Hunan Museum Park unlocks new ways of cultural and museum consumption

2024-08-20

Arriving at the fourth floor of Hunan Museum, a naked eye 3D screen came into view. On the screen, the "Mawangdui elements" come rushing towards us: raccoons with delicate fur and agile eyes leap out one by one, exquisite and complex lacquerware displays the superb skills of ancient craftsmen, and various Western Han delicacies are restored in animation form... This is a new offline scene of the "Digital Han Life" museum jointly created by Hunan Museum and Malanshan Cultural Digital Innovation Center - Museum Park, which officially opened to the public on August 9th this year. The reason why it is called 'Museum Park' is to highlight the openness of this space and bring cultural relics and culture closer to people The project manager of "Digital Han Life", Sun Jianqin, said. It is reported that in January this year, Hunan Museum opened up the "Hunan Museum Brand" and "Mawangdui Digital Resource Library" dual authorization to more than ten enterprises in the fields of culture, science and technology, medicine and other fields in Hunan Province for free, and jointly launched the "Digital Han Life" project with Malanshan Cultural Digital Innovation Center. Nowadays, after visiting the exhibition hall of the Mawangdui Han Tomb in Changsha at the Hunan Museum, going upstairs to eat, shop, and experience "Han life" has gradually become a new trend - visitors can be seen everywhere holding dessert cups designed based on the unearthed lacquerware from Mawangdui. They taste the steamed delicacies of the Han Dynasty and choose souvenirs full of Western Han elements here, taking a glimpse of the social landscape more than 2000 years ago. We hope to bring new cultural consumption experiences to the audience, allowing them to immerse themselves in understanding and experiencing the charm of Chinese life Sun Jianqin introduced that the Museum Park gathers five characteristic catering brands related to the Han Dynasty or Hunan culture, as well as a new cultural and creative retail space called the "Han Life Museum Collection". During lunchtime, the reporter saw many visitors enjoying themselves in the museum park. They used tableware printed with "Junxing Food" and "Junxing Wine" to taste traditional Hunan cuisine Liuyang Steamed Dishes, China-Chic style desserts, new Chinese tea drinks and various Changsha specialty snacks. The shop assistant told me that steamed vegetables were already available in Hunan during the Western Han Dynasty. The steamed vegetables I have eaten today are all based on the food and recipe books unearthed from Mawangdui, which I find particularly interesting Mr. Zhao, a tourist from Xi'an, said he ordered a "Provincial Expo Limited Edition Xinzhui Recommended Theme Package". At the "Tang Girl Don't Surname Tang · Treasure Dessert" store, a series of freshly made desserts based on "treasure artifacts" such as plain silk single dress mousse cake, velvet circle brocade patterned cake rolls, and raccoon shaped cakes are eye-catching to consumers. The owner of this dessert shop, Long Sheng, said that in order to create products that best fit the temperament of the Hunan Museum, he and his team members have repeatedly walked into the exhibition hall over the past year, combining the artifacts unearthed from Mawangdui with the brand's own image. We also introduce history and cultural relics to consumers in the form of 'work cards', allowing them to experience traditional culture while enjoying delicious food. In the Han Life Museum collection, young artists create prints using cultural relics elements, Hunan spicy strips in the shape of lacquer plates, and ancient incense sticks made according to Ma Wangdui's' Health Preservation Formula'... One by one, creative 'Han Life' cultural and creative products attract people's attention. Cao Xinyu, the product manager of the Han Life Museum Collection, introduced that they sorted and classified the unearthed cultural relics in Mawangdui from seven dimensions: clothing, food, housing, transportation, use, viewing, and play. After selecting relevant elements, they worked together with creative teams at home and abroad to create products closely related to people's daily lives. 2024 marks the 50th anniversary of the archaeological excavation of the Mawangdui Han Tomb. We hope that this milestone will become a new starting point for promoting the protection, inheritance, and innovative development of cultural heritage Li Wuwang, Chairman of Malanshan Cultural Digital Innovation Center, said. (New Society)

Edit:NingChangRun    Responsible editor:LiaoXin

Source:Xinhua online

Special statement: if the pictures and texts reproduced or quoted on this site infringe your legitimate rights and interests, please contact this site, and this site will correct and delete them in time. For copyright issues and website cooperation, please contact through outlook new era email:lwxsd@liaowanghn.com

Return to list

Recommended Reading Change it

Links

Submission mailbox:lwxsd@liaowanghn.com Tel:020-817896455

粤ICP备19140089号 Copyright © 2019 by www.lwxsd.com.all rights reserved

>