How has the 'stamp tour' become popular for a long time

2024-08-20

During the summer vacation, the trend of "stamp tours" has once again emerged, becoming a new trend for more and more young people to travel. Tourists shuttle through museums, scenic spots, libraries, cultural and creative stores and other spaces with characteristic stamp books in hand, tirelessly searching for stamp points; Seals range from the quaint "Beijing Central Axis Theme Series" to the trendy "Olympic themed Panda Series", with a wide variety that is dazzling. This tourism form that integrates cultural experience, interactive participation, and commemorative significance has quickly become the "top stream" of summer with its unique and novel style, reflecting tourists' new expectations for tourism experience and the new trend of cultural tourism integration. With the maturity of the tourism market, people's expectations for travel are no longer satisfied with just riding horses and enjoying fancy sightseeing, but crave for deeper cultural experiences. The "Seal Tour" precisely meets the needs of tourists for historical and cultural exploration with its unique interactivity and fun. Just as tourists check-in at the Grand View Garden in the form of stamps, one chapter at a time, one scenery at a time, step by step, experiencing the spring scenery of the garden in "Dream of the Red Chamber". Square seals have become a window for exploring historical and cultural heritage, recording and inheriting the profound historical and cultural heritage behind related scenic spots. In addition, a sense of participation and ceremony is also an important part of enriching the tourist experience. Stamping is not just a physical task, but a dual challenge of wisdom and aesthetics. Which to stamp, where to stamp, and how to stamp all require brainpower. Some exquisite and complex colored seals often need to be stamped multiple times to achieve the final perfect pattern. This slightly "laborious" operation gives the seal a sense of ceremony, making it a deep blend of emotions and culture. At a specific time and place, complete the stamping in a specific way, allowing tourists to feel the warmth and weight of the trip in a sense of ceremony, and engrave a "memorable" stamp. The rise of "stamp tours" undoubtedly injects fresh vitality into the fields of cultural and tourism travel and cultural creativity, but cultural and tourism innovation cannot only be "hot quickly" or "hot", but also "hot for a long time" and "hot with quality". With the popularity of "stamp tours", some scenic spots and businesses have followed the trend to carry out related businesses, but only seek commercial benefits, ignoring the cultural connotations behind them, often only blindly copying homework and operating in a homogenized and short-sighted fast food style. Behind this phenomenon is a disregard for cultural values and a disregard for tourist experience. In this regard, we urgently need to advocate a cultural and creative concept of "slow work leads to fine work", encourage scenic spots and businesses to carry out creative and personalized designs on the basis of respecting history and understanding culture, and create a series of "stamp tours" products that are both ornamental and educational, and can touch people's hearts by deeply exploring unique elements such as local characteristics, historical stories, and folk customs. In addition, scenic spots can also utilize digital technologies such as augmented reality (AR), virtual reality (VR), etc., to give stamps a more immersive experience and less "symbolization". Of course, in order to continue to promote the popularity of "stamp tours", relevant departments should also work together to deepen their work layout, improve the service system of "stamp tours", and enhance tourist satisfaction. Promote cross regional cooperation and build a new model of coordinated development of "stamp tourism". For example, it is possible to explore the establishment of a "Seal Tour" alliance covering multiple cities, breaking down regional barriers and promoting deep integration of culture and tourism through resource sharing and customer source exchange, thereby enhancing the overall attractiveness and influence of "Seal Tour" and forming a mutually beneficial and win-win situation. (New Society)

Edit:NingChangRun    Responsible editor:LiaoXin

Source:GuangMing Daily

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